The Role
Leads and scales residential roofing sales across multiple branches and verticals. Builds, coaches, and holds sales teams accountable for revenue, conversion, close rates, job size, and margin. Develops sales processes, compensation plans, recruiting and training programs, CRM discipline, and forecasting partnerships. Drives new-market entry, identifies growth verticals, supports acquisitions, and collaborates with Marketing and Revenue Operations. Requires travel to job sites and work in office and construction environments.
Summary Generated by Built In
Baker Home Exteriors – VP of SalesThis is a unique opportunity to take control of and propel you along your career path. Baker Home Exteriors invests in our employees by empowering success through a structured growth plan and intensive training courses. We value our employees by providing competitive benefits, prioritizing safety, and emphasizing work-life balance.
Baker Home Exteriors is a $40M residential remodeling company operating across four markets (Raleigh, Charleston, Asheville, Greensboro) with a growth target of $100M by 2029. This new leadership position will own the sales, business development, and revenue growth.
Apply today if this sounds like the opportunity you have been looking for!
SummaryThe VP of Sales will lead and scale the residential roofing sales. This leader will build, coach, and hold accountable a team of home sales representatives, setting clear performance standards for lead conversion, close rates, average job size, and margin. The VP will partner closely with marketing and customer experience leaders to keep lead flow, pricing, and installation capacity aligned, while developing sales processes, compensation plans, CRM discipline, and forecasting that support predictable growth. The ideal candidate brings a proven track record of leading high-performing in-home or residential sales teams, ideally in roofing exteriors.RequirementsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The lists below are representative of the knowledge, skill and/or ability required.Minimum Qualifications
Baker Roofing Company is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. If you need special assistance or accommodation in applying for employment at Baker Roofing Company, please contact our Recruiting Department at 919-828-2975 or [email protected].
EOE Minorities/Females/Disability/Veterans; VEVRAA Federal Contractor
Principals only. Recruiters, please don't contact this job poster.
Baker Home Exteriors is a $40M residential remodeling company operating across four markets (Raleigh, Charleston, Asheville, Greensboro) with a growth target of $100M by 2029. This new leadership position will own the sales, business development, and revenue growth.
Apply today if this sounds like the opportunity you have been looking for!
SummaryThe VP of Sales will lead and scale the residential roofing sales. This leader will build, coach, and hold accountable a team of home sales representatives, setting clear performance standards for lead conversion, close rates, average job size, and margin. The VP will partner closely with marketing and customer experience leaders to keep lead flow, pricing, and installation capacity aligned, while developing sales processes, compensation plans, CRM discipline, and forecasting that support predictable growth. The ideal candidate brings a proven track record of leading high-performing in-home or residential sales teams, ideally in roofing exteriors.RequirementsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The lists below are representative of the knowledge, skill and/or ability required.Minimum Qualifications
- 8-10 years of Sales experience
- 5-7 years of leading a Sales team
- Must have experience using a CRM
- Proven track record of growth
- A proven sales and people leader who has built and run teams
- Experienced in construction, building products, home services
- Steady and process-minded; you make people better and they stay
- Comfortable building things that do not exist yet — new verticals, new markets
- Curious about acquisitions and willing to learn
- Honest, direct, and competitive in the right way
- Own the annual revenue number across all branches and verticals
- Lead, coach, develop the sales team and its managers, including the leader(s) of the emerging multifamily vertical
- Define the BHE salesperson profile and build recruiting, hiring, and training around it
- Identify new verticals such as multifamily roofing, insurance-related work, and realtor partnerships, etc., and take BHE into them
- Lead the sales stage of new market entry, help establish physical presence there
- Play a growing role in acquisitions
- Partner with Rev Ops, which owns pipeline systems, tracking, forecasting, and reporting, so you and your team can focus on selling
- Partner with Marketing on lead generation and market launches
- Ability to travel to job sites for verification purposes
- Comfortable working in both office and construction site environments
- Ability to move and climb an extension ladder safely
- Requires working in extremely bright or inadequate lighting conditions, in very hot (above 90 F degrees) or very cold (below 32 F degrees) temperatures, including exposure to sounds and noise levels that are distracting or uncomfortable
- Includes exposure to contaminants, hazardous material, or equipment
- Mistakes are not easily correctable and have serious consequences, therefore safety procedures need to be followed
Baker Roofing Company is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. If you need special assistance or accommodation in applying for employment at Baker Roofing Company, please contact our Recruiting Department at 919-828-2975 or [email protected].
EOE Minorities/Females/Disability/Veterans; VEVRAA Federal Contractor
Principals only. Recruiters, please don't contact this job poster.
Skills Required
- 8-10 years of sales experience
- 5-7 years of experience leading a sales team
- Experience using a CRM
- Proven track record of growth
- Experience building and running sales teams
- Experience in construction, building products, or home services
- Proven track record leading high-performing in-home or residential sales teams
- Roofing or exterior sales experience
- Ability to travel to job sites for verification
- Ability to safely move and climb an extension ladder
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The Company
What We Do
Founded in 1915, Baker Roofing Company is one of the nation's largest and oldest roofing contractors. 100% employee-owned, the company provides high-quality commercial and residential roofing services across the Southeast and Mid-Atlantic regions, emphasizing long-term accountability, expertise, and a commitment to delivering professional, durable roofing solutions for homes, businesses, and institutions.
