VP of Sales

Posted Yesterday
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Bellingham, WA, USA
In-Office
150K-200K Annually
Senior level
Real Estate • Software
The Role
Owns go-to-market strategy, revenue, forecasting, and enterprise sales across Brivity’s SaaS portfolio. Personally closes strategic deals while recruiting, coaching, and developing sales managers and directors. Builds consultative, cross-sell, upsell, and enterprise motions; establishes quotas, territories, compensation plans, and pipeline cadences. Partners with Marketing, Customer Success, Product, and executive leadership to drive new business, expansion, retention, and revenue visibility.
Summary Generated by Built In

About Brivity

Brivity is a SaaS platform for real estate professionals and teams, offering an all-in-one CRM, lead generation, and transaction management solution. Brivity's ecosystem includes an integrated suite — PLACE Leads, Brivity VA, Remine, Landvoice, AreaPro, BrandCo, Inked, and Brivity Recruiter. The VP of Sales owns revenue across this entire portfolio.

About the Role

We're looking for a VP of Sales who is both a strategic leader and an active, in-the-field seller — a true player-coach. This role owns go-to-market strategy and revenue across the full integrated suite, builds a consultative, needs-first selling motion, and develops the sales leadership bench below them.

What You'll Do

Go-to-Market & Customer Ownership

  • Own go-to-market strategy across the full integrated suite — one coherent path to market regardless of which product a customer enters through.
  • Own the customer holistically across the funnel: a single 360-degree relationship, not a series of separate product pitches.
  • Build and drive a consultative selling model that diagnoses customer needs first, then maps the right products and services to fit.
  • Own the enterprise/strategic account motion as its own discipline, distinct from SMB and self-serve/team-led motions.

Personal Sales & Closing

  • Personally own and close a portfolio of key deals — strategic accounts, larger teams, and brokerage-level opportunities.
  • Lead by example on discovery, demos, negotiation, and close.
  • Jump into team deals as needed on objections, pricing, and complex multi-product cycles.

Team & Leadership

  • Recruit, hire, and coach a high-performing sales org; build the leadership bench below this role by developing managers and directors, not just reps.
  • Design cross-sell/upsell motions across the suite; build comp plans, quotas, and territory/segment structures aligned to company goals.
  • Run pipeline reviews, forecasting, and coaching cadences.

Revenue & Forecasting

  • Own forecasting, pipeline reporting, and revenue visibility across the whole portfolio — one source of truth for the CRO and executive team.
  • Deliver against ARR/bookings targets across new business, cross-sell, and expansion.

Cross-Functional Partnership

  • Partner with Marketing on pipeline generation and conversion; with Customer Success on handoffs, NRR, and churn.
  • Own the sales tech stack to maximize rep productivity.
  • Feed competitive intel and customer feedback to Product and Marketing leadership.

What We're Looking For

  • 8+ years in SaaS sales, including 3–5+ years in senior sales leadership managing managers — while still actively selling and closing.
  • Proven player-coach track record: personal quota/closing alongside team leadership.
  • Experience building and scaling teams in a subscription/recurring-revenue business, ideally with a multi-product ecosystem (bundling, cross-sell, upsell).
  • Experience building or running a distinct enterprise/strategic account motion.
  • Deep fluency with SaaS metrics: CAC, LTV, win rates, sales cycle, pipeline coverage, NRR/GRR.
  • Track record developing sales managers/directors, not just individual reps.
  • Real estate, proptech, or vertical SaaS experience a strong plus.
  • CRM fluency (Salesforce, HubSpot, or similar).

Nice to Have

  • Existing network/credibility in the real estate industry.
  • Experience selling both self-serve/PLG-adjacent and high-touch enterprise motions.
  • Background scaling a company through Series B–D or similar growth inflection.

Salary: $150,000-$200,000/year, depending on experience, plus variable bonus.

Why PLACE:

We believe people do their best work when they’re trusted, supported, and surrounded by others who are equally driven. Our competitive benefits include PTO as needed, comprehensive insurance coverage, a 401(k) match, stock option grants, and a stock purchase plan. Every team member is an owner,  building the “PLACE” they are proud to call “my company.”

Skills Required

  • 8+ years of experience in SaaS sales
  • 3–5+ years of senior sales leadership experience managing managers
  • Player-coach experience personally owning quotas and closing deals while leading a sales team
  • Experience building and scaling sales teams in subscription or recurring-revenue businesses
  • Experience with multi-product ecosystems, including bundling, cross-sell, and upsell
  • Experience building or running an enterprise or strategic account sales motion
  • Deep fluency with SaaS metrics, including CAC, LTV, win rates, sales cycle, pipeline coverage, NRR, and GRR
  • Track record developing sales managers and directors
  • CRM fluency with Salesforce, HubSpot, or similar
  • Real estate, proptech, or vertical SaaS experience
  • Existing network or credibility in the real estate industry
  • Experience selling both self-serve or PLG-adjacent and high-touch enterprise motions
  • Experience scaling a company through Series B–D or a similar growth inflection
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The Company
HQ: Bellingham, WA
140 Employees
Year Founded: 2020

What We Do

PLACE is an end-to-end real estate technology platform that partners exclusively with top real estate teams and brokerages in more than 70 locations across the United States and Canada. When you join PLACE, you are joining a winning team recently recognized by RealTrends on the Wall Street Journal's “The Thousand” list as #1 in its category. We set out reimagining what the real estate industry could and should look like. Then we set out to reinvent the real estate model as we know it. We created a PLACE that provides proprietary technology and business services including accounting, bookkeeping, human resources, in-house legal, design and marketing, videography, talent acquisition, agent attraction, business training and coaching, and perhaps most surprising, an incredible Agent Opportunity Model with staff and agent benefits unlike anything else in the industry.

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