VP, Relevance Strategy

Reposted 17 Days Ago
Be an Early Applicant
Los Angeles, CA, USA
In-Office
200K-235K Annually
Expert/Leader
AdTech • Marketing Tech • Social Media
The Role
Lead the strategy team at VaynerMedia, focusing on audience insights and cultural analysis to drive impactful brand strategies for clients.
Summary Generated by Built In

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA 

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Delhi, Kuala Lumpur, Bangkok, Tokyo, and Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.

Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on the business dynamics.  We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations.  Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.

 

KEY AREAS OF RESPONSIBILITY

 

  • Partner across and inter-departmentally to create and foster insights, sophisticated strategies, creative thinking, innovative media plans and deliver/guide best-in-class execution. 
  • Bring a knowledge of the competitive landscape as it pertains to data, human centered research, and scalable qualitative insights, delivering meaningful results for our clients.
  • Compose briefs that inspire creative teams, and steer and facilitate brainstorms and workshops.
  • Direct the strategic development of client presentations delivering clear, compelling and persuasive communications to all stakeholders.
  • Drive the development of new insights, cultural expertise, and methodologies for cultural analysis to ensure our brands and clients are culturally relevant.
  • Own new business process from beginning to end. Includes driving strategic deliverables, preparing briefs, workshops and presentations. 
  • Partner with the other functional leadership to optimize and look for opportunities across the client portfolio for strategic growth of business.
  • Attend relevant client briefings, interrogating the brief, and diagnosing the often ‘internal motivations’ not explicitly written in the briefing documents
  • Build and maintain senior client and external agency relationships..
  • Accountable for managing growth and development of direct reports, including goals and action planning, performance reviews, and carving out opportunities for their continued L&D


EXPERIENCE/KNOWLEDGE REQUIRED

  • 12-20 years experience with strategically building brands at a top agency, working for Fortune 500 clients - must have experience understanding the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas. 
  • Ability to review qualitative + quantitative research, and behavioral data and independently be able to dive into research tools to draw and interpret insights.
  • Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
  • Self-motivated and demonstrates initiative in identifying business opportunities, discerning a clear path forward and acting upon them swiftly.
  • Understands multiple channels of communication and connection, and their role in brand and content marketing.
  • Proven leadership experience and recognized for their ability to balance mentorship and empowerment of the team, with ensuring quality of strategic output.
  • Proven ability to interact with and influence people at all levels of an organization, fostering strong cross-functional teamwork and collaborative results.



Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors.  We encourage those who are passionate about what we do to apply!

  • Exact compensation may vary based on skills, experience, and location. 
  • Employer-sponsored 401k with match
  • Medical, Dental, and vision coverage
  • Unlimited PTO
  • Caregiver (Parental) Leave
  • Health and Wellness benefits
Base Salary
$200,000$235,000 USD

Skills Required

  • 12-20 years experience in brand strategy at a top agency for Fortune 500 clients
  • Ability to interpret qualitative and quantitative research
  • Proven leadership experience
  • Ability to influence at all levels of an organization

VaynerMedia Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about VaynerMedia and has not been reviewed or approved by VaynerMedia.

  • Leave & Time Off Breadth Time off is considered broad, with substantial PTO and major holidays, and in some cases “unlimited” vacation policies. This breadth is often highlighted as a meaningful part of the overall package.
  • Retirement Support Retirement support is reinforced by a 401(k) with employer matching and accessible plan administration. Past matching contributions indicate tangible investment in employee savings.
  • Parental & Family Support Parental leave includes fully paid time for primary and secondary caregivers with a phased return-to-work period. These elements signal family-friendly support within the package.

VaynerMedia Insights

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The Company
HQ: New York, NY
1,232 Employees
Year Founded: 2009

What We Do

VaynerMedia is a global creative and media agency with offices in New York, Los Angeles, London, Singapore and Mexico City. We work differently because we’re built differently. We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down; We believe that it’s our responsibility to deliver business results for our clients.

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