VP, Programmatic (Ad Sales) - Hybrid Options Available

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New York, NY
In-Office
159K-346K Annually
News + Entertainment
The Role

Work Locations: With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales).

Office locations include New York City, Los Angeles, Chicago, and Stamford, CT.

Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.


 

Division StoryOur mission is to be different, diversified, and necessary. And to make money (put another way, to monetize the content by all A+E Global Media and platforms). We are a sales force that represents a portfolio of innovative culture brands and dynamic advertising solutions. The strength of our portfolio is how we can speak to a wide range of audience interests, connect with original creative storytelling and through multiple always-on distribution touchpoints, deliver a premium, safe environment for advertisers. We pride ourselves on reliable, accountable, and best-in-class service. If this sounds like you, we'd like you to be one of us.

Job Description

THE ROLE:

The Vice President, Programmatic Advertising will lead A+E Global Media’s programmatic sales strategy, partnerships, and marketplace presence. This leader will drive revenue growth through innovative programmatic deal structures, premium partnerships, and external thought leadership. Reporting into the Head of Digital and Audience Innovation and SVP, Digital Ad Sales, the VP will collaborate across our Revenue ecosystem to ensure A+E’s programmatic business remains competitive, efficient, and forward-looking. Our Ad Sales team is in office 2 days a week.

MORE ABOUT WHAT YOU’LL DO:

  • Lead Programmatic Strategy & Execution: Develop and implement A+E’s holistic programmatic monetization strategy across direct, PMP, and open auction channels.
  • Go-to-Market Leadership: Create and refine external programmatic sales materials and client pitch narratives to effectively communicate A+E’s value proposition.
  • Partnership & Negotiation:
    • Negotiate HoldCo and other agency programmatic terms and rates to secure optimal value and long-term alignment.
    • Assess and onboard new SSP, DSP, and demand/supply partners, evaluating technology and revenue potential.
    • Negotiate third-party technology and demand partner agreements to optimize economics and efficiency.
  • Relationship Management: Oversee and strengthen existing high-level SSP and DSP partnerships, ensuring collaboration, transparency, and growth.
  • Cross-Functional Collaboration: Partner with Ad Sales peers, Distribution, Global Content Sales, and Legal on contract reviews and deal terms that influence digital ad sales performance.
  • External Representation: Represent A+E at industry events and speaking engagements, showcasing innovation and leadership, while building our brand within the programmatic advertising landscape.

WHAT YOU’LL LEARN:

  • Strategic insights into cross-functional collaboration, particularly with Distribution and Global Content Sales, to ensure cohesive digital monetization frameworks.
  • Exposure to executive-level decision-making and digital transformation initiatives within a major media organization.

BASIC REQUIREMENTS:

  • At least 10 years of experience in digital advertising, including at least 5 years in programmatic sales.
  • Proven experience negotiating agency and HoldCo agreements.
  • Strong track record of developing and delivering effective programmatic go-to-market strategies and client presentations.
  • Exceptional relationship management and communication skills, with the ability to influence at the executive level.

PREFFERD REQUIREMENTS:

  • Experience within premium video or CTV programmatic environments.
  • Deep familiarity with ad tech platforms, identity frameworks, and evolving privacy regulations.
  • Thought leadership presence—experience speaking at industry events or contributing to trade publications.

CompensationAnnual Pay Range: $295,726 - $346,000Annual Commission Target: $159,101 - $186,148


 

The annual/hourly pay range displayed serves as a good faith estimate of the

minimum and maximum base pay range for this role. Compensation for the role will

be based on a number of different factors such as a candidate’s qualifications, skills,

competencies, location, and experience. A+E offers a competitive total compensation

package, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at www.aegm.com/careers.


 

A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle.  The company’s employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee’s race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law.
A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company.
We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.

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The Company
HQ: New York, NY
2,555 Employees
Year Founded: 1983

What We Do

We are a global media and entertainment brand portfolio that finds, cultivates, illuminates and markets entertainment content to worldwide audiences.

A+E Networks® is a collection of culture brands that includes A&E®, HISTORY®, Lifetime®, Lifetime Movies™, FYI,™, VICELAND® and BIOGRAPHY®. We are in eight out of 10 American homes, cumulatively reach 335 million people worldwide and have 500+ million digital users.

We are in the story business and just as the industry and art form have evolved, so too have we. Since our founding in 1983 with just two cable channels, we have grown into a multi-platform, multimedia, multi-genre content creator. Our brands have points of view we proudly champion and defend. We got to where we are by being great listeners, innovators and idea movers, specializing in the human experience.

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