VP of Product

TextUs is the leading SMS engagement platform for sellers, recruiters, and marketers. We improve pipeline creation and conversion rates by allowing users to have more engaging, message-based conversations with consumers and candidates across their entire journey with the organization.

As the leader of the Product team, the VP Product leads the development of product strategy and delivery of features that make TextUs the category leader for SMS engagement and enable the company to meet revenue retention and growth targets. The VP Product creates these results by carrying out these responsibilities.

• • Possesses deep knowledge of email- or SMS-based sales and marketing software used by B2C companies, including in-depth understanding of the competition to set context for product innovation.
  • Defines product strategy and roadmap working closely with the senior leadership, product, and engineering teams to enable TextUs to extend its leadership among texting.
  • Authors Objectives and Key Results (OKRs) for Product to ensure the company is aware of its strategic objectives for the year / quarter.
• • Participates in regular meetings with prospects, customers, partners, and GTM teams to gain firsthand knowledge / empathy for our ideal customer profile (ICP) so as to ensure development of highly used / valued features.
  • Implements and manages sustainable processes to understand customer and partner challenges / requirements and prioritizing product / feature concepts that maximize growth and net retention.
  • Mines customer satisfaction / NPS data, support tickets, and utilization data as well as meets with dissatisfied customers in order to inform requirements analysis and prioritization.
  • Oversee the UX Design effort in partnership with Engineering to ensure features are usable and intuitive for our customers so as to maximize NPS and net retention.
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  • Works closely with Engineering to co-own a Scrum/Agile-based SDLC process. Coaches product team to manage their squads in a way that ensures product delivery that balances speed, efficiency, and quality.
  • Balances the needs of the business with engineering efforts and technical considerations for platform scale and reliability.
  • Understands the needs of each part of the organization to align the GTM communications/assets to meet those needs including outbound positioning, training, and enablement.
  • Proactively raises hand when something is not working and collaborates with team to look for solutions
• • Proactively coaches/mentors the Product and UX Design teams to demonstrate a consistent commitment to their career paths and leveling up the team.  
  • Provides guidance and leadership to their peers across the organization to support the growth of the organization as a whole. 
  • Strong direct communicator (excited / dynamic).

• Strong product strategist who can maximize product utility and minimize TTM
• Proven experience and success scaling a consumer-facing SaaS application for a growth stage company
• Naturally oriented toward building strong relationships with key stakeholders and tight alignment among GTM, Product, and Engineering
• Confident communicator who is direct, compelling, and empathetic and can excite employees and customers about TextUs products and future direction
• High user empathy and emphasis on delivering the best value to customers
• Comfortable getting hands-on to mentor team members, guide product definition / development, and remove roadblocks
• Proven experience running Scrum / Agile development process and operating within continuous integration/continuous deployment (CI/CD) environment
• Create a team environment where we follow our core values, have space to make mistakes / learn from them, and challenge ourselves to improve
• Excellent skills in the following areas: problem-solving, verbal and written communications, strategic / tactical prioritization, organization / time management, analytics, and attention to detail

• Full time
• $200,000 - $260,000 base + bonus + equity
• Headquartered in Denver, CO
• 4-6 weeks from offer date
• 1
• CEO

By submitting your resume for this role, you consent to communication via text and email

• • Topics: Culture, skills, role overview, leadership
• • The Rembrandt assessment allows TextUs to assess how your personality fits within the role and the TextUs culture. 
• • Topics: Culture, collaboration, strategy, leadership
• • • Topics: Culture, management, leadership, skills
  • • Topics: Culture, management, leadership, product vision
• • You will walk the GTM Team through a product feature of your choice 
• • • You will have time to grab coffee with TextUs Product team members who are based in Colorado to gain additional insight into our team, culture, & product
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    • You will have time to get lunch with TextUs Leadership Team members who are based in Colorado to gain additional insight into our team, culture, & product
  • • You will come prepared with questions about the role, team, product to ensure this role is the best fit for you.

Our team members have a clear voice and an impact on the success of TextUs. We are a collaborative, learning and data-driven culture with an experienced and proven leadership team. 

• Competitive pay
• Health / Dental / Vision Insurance
• HSA contributions
• 401K with company match
• Unlimited PTO
• Cell phone + internet reimbursement for $100/month.
• One-time $1,000 home office stipend once you’ve been with TextUs for 6 months
• Up to 12 weeks of Paid Medical & Family Leave 
• 2023 Holiday Schedule link here
• U.S. remote first with optional WeWork office space in downtown Denver, CO
• Equity within the organization