VP of Product

| Remote, OR, USA +80 more | Remote
Employer Provided Salary: $200,000-$230,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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TextUs is the leading SMS engagement platform for sellers, recruiters, and marketers. We improve pipeline creation and conversion rates by allowing users to have more engaging, message-based conversations with consumers and candidates across their entire journey with the organization.


As the leader of the Product team, the VP Product leads the development of product strategy and delivery of features that make TextUs the category leader for SMS engagement and enable the company to meet revenue retention and growth targets. The VP Product creates these results by carrying out these responsibilities.


  • Strategy: 
    • Possesses deep knowledge of email- or SMS-based sales and marketing software used by B2C companies, including in-depth understanding of the competition to set context for product innovation.
    • Defines product strategy and roadmap working closely with the senior leadership, product, and engineering teams to enable TextUs to extend its leadership among texting.
    • Authors Objectives and Key Results (OKRs) for Product to ensure the company is aware of its strategic objectives for the year / quarter.
  • Customer / Partner Alignment: 
    • Participates in regular meetings with prospects, customers, partners, and GTM teams to gain firsthand knowledge / empathy for our ideal customer profile (ICP) so as to ensure development of highly used / valued features.
    • Implements and manages sustainable processes to understand customer and partner challenges / requirements and prioritizing product / feature concepts that maximize growth and net retention.
    • Mines customer satisfaction / NPS data, support tickets, and utilization data as well as meets with dissatisfied customers in order to inform requirements analysis and prioritization.
    • Oversee the UX Design effort in partnership with Engineering to ensure features are usable and intuitive for our customers so as to maximize NPS and net retention.
  • Cross-functional Collaboration / Process Management:  
    • Works closely with Engineering to co-own a Scrum/Agile-based SDLC process. Coaches product team to manage their squads in a way that ensures product delivery that balances speed, efficiency, and quality.
    • Balances the needs of the business with engineering efforts and technical considerations for platform scale and reliability.
    • Understands the needs of each part of the organization to align the GTM communications/assets to meet those needs including outbound positioning, training, and enablement.
    • Proactively raises hand when something is not working and collaborates with team to look for solutions
  • Leadership:  
    • Proactively coaches/mentors the Product and UX Design teams to demonstrate a consistent commitment to their career paths and leveling up the team.  
    • Provides guidance and leadership to their peers across the organization to support the growth of the organization as a whole. 
    • Strong direct communicator (excited / dynamic).


  • Strong product strategist who can maximize product utility and minimize TTM
  • Proven experience and success scaling a consumer-facing SaaS application for a growth stage company
  • Naturally oriented toward building strong relationships with key stakeholders and tight alignment among GTM, Product, and Engineering
  • Confident communicator who is direct, compelling, and empathetic and can excite employees and customers about TextUs products and future direction
  • High user empathy and emphasis on delivering the best value to customers
  • Comfortable getting hands-on to mentor team members, guide product definition / development, and remove roadblocks
  • Proven experience running Scrum / Agile development process and operating within continuous integration/continuous deployment (CI/CD) environment
  • Create a team environment where we follow our core values, have space to make mistakes / learn from them, and challenge ourselves to improve
  • Excellent skills in the following areas: problem-solving, verbal and written communications, strategic / tactical prioritization, organization / time management, analytics, and attention to detail


  • Job Type: Full time
  • Compensation Range: $200,000 - $260,000 base + bonus + equity
  • Location: Remote (US) / Headquartered in Denver, CO
  • Target Start Date: 4-6 weeks from offer date
  • # hires for this role: 1
  • Reporting to: CEO

By submitting your resume for this role, you consent to communication via text and email


  • Interview w. Hiring Manager (60 mins via Zoom Video)
    • Topics: Culture, skills, role overview, leadership
  • Rembrandt Assessment
    • The Rembrandt assessment allows TextUs to assess how your personality fits within the role and the TextUs culture. 
  • Interview w. CTO (60 mins via Zoom Video)
    • Topics: Culture, collaboration, strategy, leadership
  • Interviews w. Direct Reports
    • Interview w. Product Marketing & Design Leads (60 mins via Zoom Video)
      • Topics: Culture, management, leadership, skills
    • Interview w. Product Managers (90 mins via Zoom Video)
      • Topics: Culture, management, leadership, product vision
  • Introduction Call w. TextUs Board Member
  • Presentation w. Go-To-Market Team (60 mins via Zoom Video)
    • You will walk the GTM Team through a product feature of your choice 
  • In-Person at Denver HQ
    • Coffee with Product Team
      • You will have time to grab coffee with TextUs Product team members who are based in Colorado to gain additional insight into our team, culture, & product
    • Lunch with Leadership Team
      • You will have time to get lunch with TextUs Leadership Team members who are based in Colorado to gain additional insight into our team, culture, & product 
    • White Boarding & Q&A Session w. CEO
      • You will come prepared with questions about the role, team, product to ensure this role is the best fit for you.


Our team members have a clear voice and an impact on the success of TextUs. We are a collaborative, learning and data-driven culture with an experienced and proven leadership team. 


  • Competitive pay
  • Health / Dental / Vision Insurance
  • HSA contributions
  • 401K with company match
  • Unlimited PTO
  • Cell phone + internet reimbursement for $100/month.
  • One-time $1,000 home office stipend once you’ve been with TextUs for 6 months
  • Up to 12 weeks of Paid Medical & Family Leave 
  • 2023 Holiday Schedule link here
  • U.S. remote first with optional WeWork office space in downtown Denver, CO
  • Equity within the organization

TextUs does not discriminate based on race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. We are committed to providing an inclusive and welcoming environment for all members of our staff, volunteers, subcontractors, vendors, and clients.

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Candidate Location Eligibility:
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Other US Location
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • CypressFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • SigmaAnalytics
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • TupleManagement
    • ShortcutManagement
    • DocuSignCRM
    • HubSpotCRM
    • LinkedIn SalesNavigatorCRM
    • OutreachCRM
    • SalesforceCRM
    • SendGridEmail
    • ZoomInfoLead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management

An Insider's view of TextUs

What’s the vibe like in the office?

The remote culture is fantastic. We are rooted in a team first approach so it does not feel like I’m on an island. This allows us to have fun and easily accomplish tasks.

Anne Cooper

Sr. Account Manager

How does the company support your career growth?

I feel like I am growing one way or another every day. As an individual, I have become savvier when it comes to problem-solving. I’ve learned how to manage my time much more effectively, become more accountable, & learned just how valuable teamwork is to be successful!

Maria LeFebre

Account Manager

What projects are you most excited about?

I can't pick one project to be excited about because there are so many exciting ones. TextUs is a company where fostering ideas and community sits in the core values of everything we do. When you have an idea you can bring it to the table, and you are met with excitement about what could grow

Farrah Abdullah

Account Manager

What are TextUs Perks + Benefits

TextUs Benefits Overview

A collaborative, data-driven culture where employees have a voice and an impact on the success of TextUs. We have an experienced and proven leadership team and great benefits. While we're headquartered in Colorado, we are remote (US) friendly

Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Pair programming
In-person all-hands meetings
During our bi-annual Team Onsites, we host that month's All Hands in person!
Employee awards
Flexible work schedule
Remote work program
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental insurance
Vision insurance
Health insurance
Life insurance
Financial & Retirement
401(K) matching
Performance bonus
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within

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