The Role
Lead product marketing to define positioning, messaging, GTM strategy, and analyst relations for an enterprise AI/process-intelligence B2B SaaS platform. Build product marketing infrastructure, enable sales, drive launches, customer advocacy, and inform product roadmap through market research and competitive intelligence. Hire and scale the function and present to executive leadership and board.
Summary Generated by Built In
Be at the Forefront of the Agentic AI Revolution
At Skan AI, we are pioneering the context engine for human and agentic execution, bringing context from enterprise operators, systems, and processes to power how the world's largest organizations execute their most complex, mission-critical work.
Why Join Skan AI
We're in hyper-growth mode at exactly the right moment in history. As enterprises race to adopt agentic AI, we're uniquely positioned to deliver the clear signal they desperately need: a platform that trains and grounds AI Agents in trillions of real execution signals, enabling reliable, compliant automation of their most complex processes.
Backed by Dell Technologies Capital and other leading investors, we're the only company that can bridge the gap between AI's promise and enterprise reality, making us perfectly positioned to define the agentic era for modern enterprises.
Join our diverse, collaborative team of 200+ innovators solving category-defining challenges at the intersection of AI, process intelligence, and enterprise work. Here, diverse perspectives fuel breakthrough thinking, cross-functional collaboration is the norm, and your contributions will directly transform how Fortune 500 companies operate. This is your opportunity to shape the future of work itself alongside talented colleagues who challenge, support, and inspire you every day.
We're seeking an experienced VP, Product Marketing to lead our product marketing function and drive Skan AI's market positioning, messaging, and go-to-market strategy. You'll be responsible for establishing Skan AI as a category leader, building comprehensive product marketing infrastructure, and ensuring our value proposition resonates across every customer segment and use case. This role requires category creation expertise, deep technical fluency in enterprise AI and automation markets, and a proven ability to execute at the pace of a fast-moving AI company scaling into its next phase of growth.
Ideal candidates have 12+ years of product marketing experience, including at least 5 years in leadership roles, with proven success in positioning, messaging, analyst relations, and go-to-market execution for enterprise technology companies. You'll work cross-functionally with executive leadership, Product, Engineering, Sales, and Customer Success to own Skan AI's market position and drive product marketing excellence.
- Strategic Positioning & Messaging
- Define and own Skan AI's positioning, messaging architecture, and value propositions across all products and solutions
- Develop compelling narratives that differentiate Skan AI's approach and resonate with target buyers
- Craft executive messaging for board presentations, conference keynotes, investor communications, and customer engagements
- Drive competitive strategy and maintain competitive intelligence across the market landscape
- Product Marketing Foundation
- Build and maintain core product marketing assets including persona templates, value propositions, messaging hierarchies, use case libraries, battle cards, and ROI frameworks
- Develop comprehensive sales enablement including pitch decks, demo scripts, objection handling, discovery frameworks, and sales plays
- Collaborate with content marketing to create high-impact assets: whitepapers, solution briefs, data sheets, demo videos, webinars, and customer stories
- Analyst & Industry Relations
- Own analyst strategy and all interactions with key industry analysts (Gartner, Forrester, Everest Group, IDC)
- Lead analyst evaluation processes including positioning strategy, customer reference coordination, and briefing preparation
- Translate analyst insights into actionable sales and marketing assets that strengthen market credibility
- Go-to-Market Execution
- Own end-to-end product launch strategy and execution for new products and capabilities
- Develop industry-specific positioning that translates platform capabilities into vertical value propositions
- Partner with Product and Revenue teams on pricing strategy, packaging evolution, and market expansion
- Build customer marketing programs including reference development, case studies, and advocacy cultivation
- Market Intelligence & Customer Insight
- Lead market research to validate opportunities, understand buyer personas, and inform product strategy
- Establish systematic voice-of-customer programs through interviews, win/loss analysis, and customer feedback loops
- Maintain competitive intelligence on market trends, competitor moves, messaging, and positioning
- Synthesize insights to inform product roadmap and go-to-market priorities
- Cross-Functional Leadership & Team Building
- Present regularly to executive leadership and the board on product marketing strategy, market dynamics, and business outcomes
- Partner with Sales, Product, and Marketing teams to ensure alignment and execution excellence
- Build and scale the product marketing function through hiring, development, and process optimization
- Foster a culture of customer obsession, strategic thinking, and data-driven decision making
- Qualifications & Skills
- 12+ years of product marketing experience in enterprise AI or complex enterprise technology platforms, including at least 5 years in leadership roles
- Proven track record in positioning, messaging, and go-to-market execution for enterprise technology companies
- Deep expertise in enterprise sales cycles with Global 2000 companies
- Demonstrated success in analyst relations, with measurable improvements in positioning and market perception
- Strong technical fluency, with the ability to understand complex enterprise technology and translate it into business value
- Expert-level proficiency developing go-to-market strategies, positioning frameworks, and messaging architectures
- Outstanding executive communication skills, with experience presenting to C-suite, boards, and large audiences
- Exceptional writing ability across strategic documents, sales enablement, web copy, and thought leadership
- Proven ability to build, lead, and develop high-performing teams
- Equally comfortable leading a board presentation and rewriting a sales deck at 9pm before a big demo
- BA/BS degree; MBA or equivalent advanced degree preferred
- Nice to Have
- Experience specifically in agentic AI or automation platform markets
- Background in product marketing during high-growth or market inflection phases
- Established relationships with industry analysts (Gartner, Forrester, Everest, HFS, etc.)
- Speaking experience at major industry conferences
- Experience with pricing and packaging strategy
- Track record of successful category positioning or market leadership initiatives
The US base salary range for this full-time position is $220,000–$240,000, plus an annual performance bonus, equity, and a comprehensive benefits package. Actual compensation is determined based on several factors, including skills, experience, qualifications, and work location.
Skan AI is an equal opportunity employer committed to building a diverse, inclusive, and respectful workplace around the world. We do not discriminate based on race, color, religion or belief, sex (including pregnancy, sexual orientation, gender identity, or gender expression), national origin, ancestry, age, disability, medical condition, genetic information, marital or family status, military or veteran status, or any other characteristic protected by applicable laws in the locations where we operate.
We welcome people from all backgrounds and provide reasonable accommodations throughout the hiring process.
Skills Required
- 12+ years of product marketing experience in B2B SaaS
- At least 5 years in leadership roles
- Proven track record in positioning, messaging, and go-to-market execution for enterprise technology companies
- Deep expertise in enterprise sales cycles with Global 2000 companies
- Demonstrated success in analyst relations with measurable improvements in positioning and market perception
- Strong technical fluency to understand complex enterprise technology and translate it into business value
- Expert-level proficiency in developing go-to-market strategies, positioning frameworks, and messaging architectures
- Outstanding executive communication skills with experience presenting to C-suite, boards, and large audiences
- Exceptional writing ability across strategic documents, sales enablement, web copy, and thought leadership
- Proven ability to build, lead, and develop high-performing teams
- BA/BS degree
- MBA or equivalent advanced degree
- Experience in AI/ML, process intelligence, automation, or enterprise software markets
- Background in product marketing during high-growth or market inflection phases
- Established relationships with industry analysts (Gartner, Forrester, Everest, HfS, etc.)
- Speaking experience at major industry conferences
- Experience with pricing and packaging strategy
- Track record of successful category positioning or market leadership initiatives
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The Company
What We Do
Skan AI is an enterprise AI company that provides a process intelligence and automation platform. By observing how work actually happens, Skan creates a 'Context Graph of Work' and digital twins of operations. This allows Fortune 500 companies to understand the telemetry of their digital operations, enabling confident automation and lasting transformation through AI agents trained on operational reality.
