VP of Product, Commerce

Reposted 5 Days Ago
Be an Early Applicant
San Francisco, CA, USA
In-Office
238K-350K Annually
Senior level
Gaming • Music • Social Media • Sports • Esports
Twitch is where millions of people come together live every day to chat, interact, and make their own entertainment.
The Role
Lead Twitch's Commerce product organization, driving the product strategy, revenue growth, and optimal user experiences for a $1B+ monetization ecosystem, while managing a team of product managers and collaborating with cross-functional leaders.
Summary Generated by Built In
About Us

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.

We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on LinkedIn and X,  and discover the projects we’re solving on our Blog. Be sure to explore our Interviewing Guide to learn how to ace our interview process.

About the Role

We're seeking an exceptional VP of Product (Technical) to lead Twitch's Commerce product organization. In this role, you'll drive the strategic vision and execution for products that pay out more than $1B annually to streamers through Subscriptions, Gifted Subs, Bits, and Turbo. You'll optimize existing product offerings to better serve streamers while developing new products that tap into emerging motivations around virtual goods, digital items, and shopping experiences. As a community-facing leader, you'll represent the Commerce business to creators, viewers, and external partners, ensuring our products reflect the needs and values of the Twitch community. You'll lead a team of product managers building innovative commerce experiences that deepen the connection between viewers and creators while expanding monetization opportunities across desktop and mobile platforms.

As we expand globally, you'll develop monetization solutions that work across different markets and payment ecosystems while ensuring compliance with regional regulations. You'll architect the future of creator economics on our platform by developing compelling monetization features, optimizing existing revenue streams, and creating new opportunities for economic engagement between creators and their communities—all while maintaining the authenticity of community interactions that makes Twitch special.

You Will:

Strategic Leadership:

  • Own the multi-year product strategy and roadmap for Twitch Commerce, balancing growth, profitability, and creator/viewer experience
  • Drive revenue growth through new product innovation, optimization of existing products, and expansion into emerging opportunities
  • Partner with senior leadership across Engineering, Design, Data Science, Marketing, and Creator Development to align on priorities and resource allocation
  • Define success metrics and establish rigorous frameworks for measuring product impact on revenue, engagement, and creator earnings

Product Development & Management:

  • Lead the development of mobile-native commerce experiences to close the performance gap between mobile and desktop monetization
  • Drive initiatives to broaden the commerce funnel, converting more viewers into payers while maintaining healthy retention and ARPPU
  • Oversee the evolution from patronage-based products to engagement-driven mechanics that scale across community sizes
  • Champion data-driven decision making, leveraging experimentation and analytics to optimize product performances

Team Leadership:

  • Build, mentor, and retain a world-class team of product managers across multiple product lines
  • Establish product development processes, rituals, and best practices that enable the team to move quickly while maintaining quality
  • Foster a culture of innovation, customer obsession, and operational excellence
  • Develop talent through coaching, feedback, and growth opportunities

Stakeholder Management:

  • Partner with the CPO, VP of Community Product and executive team on strategic initiatives
  • Present monetization strategy and results to senior leadershipNavigate complex requirements across legal, finance, and compliance
  • Collaborate with Engineering leadership to balance technical investment between new features, platform improvements, and technical debt
  • Partner with Data Science to develop sophisticated models for pricing, promotions, and personalization
  • Work closely with UX Research to deeply understand creator and viewer needs, pain points, and opportunities
  • Align with Marketing and Creator teams on go-to-market strategies and promotional campaigns
You Have:
  • 12+ years of product management experience, with 5+ years leading monetization or commerce products
  • Track record of leading multi-layered product organizations, including product directors and their teams
  • Proven track record scaling direct-to-creator monetization products in consumer technology
  • Experience with payments, commerce platforms, or creator economy products
  • Strong understanding of global payment systems and commerce regulations
  • Track record of building and leading successful product teams
  • Deep analytical capabilities and data-driven decision making experience
  • Excellence in cross-functional leadership and stakeholder management
Bonus Points
  • Experience with live streaming or creator platforms
  • Background in marketplace or two-sided platform businesses
  • Familiarity with virtual goods and digital commerce
  • MBA or advanced degree
  • Experience with global expansion of commerce products
Perks
  • Medical, Dental, Vision & Disability Insurance
  • 401(k)
  • Maternity & Parental Leave
  • Flexible PTO
  • Amazon Employee Discount 

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Job ID: TW9029

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from our lowest geographic market up to our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. This position will remain open until filled. For more information, please visit https://www.twitch.tv/jobs/en/#learn-more. Applicants should apply via our internal or external career site.


US Pay Per Year
$237,500$350,000 USD

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Twitch values your privacy. Please consult our Candidate Privacy Notice, for information about how we collect, use, and disclose personal information of our candidates.

Skills Required

  • 12+ years of product management experience
  • 5+ years leading monetization or commerce products
  • Track record of leading multi-layered product organizations
  • Proven track record scaling direct-to-creator monetization products
  • Experience with payments and commerce platforms
  • Strong understanding of global payment systems
  • Deep analytical capabilities and data-driven decision making
  • Excellence in cross-functional leadership

Twitch Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Twitch and has not been reviewed or approved by Twitch.

  • Healthcare Strength Employees access Amazon’s comprehensive medical, dental, vision, disability, life insurance, and mental‑health resources, with Twitch‑specific wellness support layered in. Official materials emphasize a competitive suite of health programs that start on day one for eligible roles.
  • Leave & Time Off Breadth Remote‑friendly norms include company holidays and global no‑meeting days, and policies commonly describe flexible or unlimited PTO. Paid parental leave is highlighted alongside other leave programs across the benefits overview.
  • Equity Value & Accessibility Equity is a standard part of total rewards for many roles, with Amazon RSUs frequently referenced alongside base pay and bonus. Career materials and postings consistently note equity eligibility as part of the package.

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The Company
Irvine, California
3,370 Employees
Year Founded: 2007

What We Do

Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and a lot more. It’s a place where millions of people come together live every day to chat, interact, and make their own entertainment together.

Why Work With Us

We’re all about community, inside and out. Working here, you’ll find your coworkers are eager to team up, collaborate, and smash (or elegantly solve) problems together. We speak our own language (don’t worry, you’ll learn it), we have a club for everything, and we host an annual IRL party, TwitchCon, for our community of fans and creators.

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