VP, Omnichannel Strategy

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Description

Omnichannel strategy drives activation planning for our clients, providing multichannel marketing expertise to the multidisciplinary teams that serve our clients. Along with client work, this team leads the agency's thought leadership activities and is involved in our business development process.

The VP, Omnichannel Strategy will lead the creation of integrated marketing and communications plans for a specific set of clients and brands. You will be comfortable taking ownership of your accounts, while managing other omnichannel strategists, collaborating with other strategy team members, and colleagues from other disciplines (eg, account management, project management, creative, technology, and media). This is a high-visibility leadership position within the agency and comes with heavy client-facing responsibilities. This role offers remote flexibility. You will report to the SVP, Omnichannel Strategy.

You will:

• Lead the strategic direction of omnichannel initiatives, ensuring alignment with client objectives and industry best practices, while driving transformative results for both the agency and its clients.
• Develop and execute omnichannel marketing plans for a portfolio of clients, taking ownership of their success and setting the standard for omnichannel excellence across the agency.
• Guide the research process to uncover actionable insights around customer channel preferences, digital behaviors, and engagement patterns, translating these insights into innovative and effective omnichannel strategies and tactical executions.
• Foster strong client partnerships, acting as a senior advisor to elevate the agency's role as a trusted strategic partner and championing the delivery of exceptional customer experiences.
• Oversee the development and execution of comprehensive journey mapping, persona development, and channel optimization projects.
• Mentor and inspire a strategy team, empowering them to innovate, collaborate, and deliver exceptional results, while fostering a culture of continuous learning and growth.
• Collaborate with cross-functional teams (Project Management, Account, Brand Strategy, Creative, Analytics, Technology, and Media) to create innovative solutions that drive client success and strengthen the agency's reputation.
• Shape data-driven omnichannel strategies, partnering with Analytics to define KPIs, evaluate performance, and optimize campaigns for maximum impact.
• Lead business development efforts, including strategic input for proposals, high-stakes pitches, and identifying opportunities for client growth and agency expansion.
• Champion thought leadership initiatives, representing the agency at industry events, developing POVs and white papers, and facilitating training to solidify the agency's position as an omnichannel leader.
• Stay at the forefront of omnichannel and CX innovation, keeping current on trends, channels, technologies, and customer engagement practices within and beyond healthcare.

Qualifications:

• 10+ years of experience in omnichannel strategy, digital marketing, or related roles within an agency, with demonstrated leadership at a senior level.
• Extensive experience working within pharmaceutical, medical device, or life sciences sectors, with a deep understanding of their unique regulatory environments and customer engagement needs.
• Proven expertise in channel strategy, digital marketing tactics, and customer engagement, with a focus on healthcare, life sciences, or similarly regulated industries.
• Deep understanding of multichannel marketing (MCM), digital platforms, marketing automation (e.g., Salesforce Marketing Cloud, Adobe Experience Manager), CRM, and analytics.
• Ability to balance strategic oversight with a hands-on approach to developing and executing channel and digital marketing plans.
• Track record of managing and mentoring high-performing teams, fostering a culture of collaboration, innovation, and excellence.
• Exceptional ability to influence and align cross-functional teams and senior stakeholders internally and externally.
• Experience leveraging analytics, Voice of Customer (VoC) insights, and performance metrics to drive optimization and measurable results.
• Strong grasp of digital campaign measurement, reporting, and continuous improvement methodologies.
• Demonstrated ability to cultivate and maintain relationships with senior client stakeholders, providing strategic counsel and driving account growth.
• Hands-on experience with client pitches, business development, and crafting proposals for complex omnichannel programs.
• Expertise in emerging trends, tools, and technologies shaping the future of omnichannel marketing, including personalization, AI, and martech innovations.
• Proactive in identifying new opportunities for client success and internal agency growth.
• Exceptional verbal and written communication abilities, including the development of impactful presentations, thought leadership content, and workshops.