VP, Media - North America

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,000+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
Location: Boston Area / NYC
Reports to: VP, Global Media (Dave Kersey)
Department: Global Media
SharkNinja is seeking a visionary and strategically minded Vice President, Media - North America. This is a senior, region‑wide leadership role responsible for defining and driving the media strategy, investment approach, and operational excellence across all North America markets. This leader will serve as the primary partner to the VP, Global Media while working closely with the Sr Directors of Global Media Investment Strategy to translate the global enterprise governance, category strategies, and investment priorities into best‑in‑class, locally relevant execution across the region.
You will directly lead the local market media teams across North America (USA & Canada) - ensuring alignment to global media frameworks, delivery against market KPIs, and a consistent, modernized approach to planning, buying, measurement, and innovation. This role is ideal for a highly strategic, globally minded media leader who excels in complexity, influences at all levels, and brings a balanced mindset across brand, performance, and commercial priorities.
Responsibilities
Regional Media Leadership & Strategy

• Own the end‑to‑end media strategy for all North America markets, ensuring alignment with global category strategies and commercial priorities.
• Partner with Global Media leadership (Global VP + Sr Director Media Investmenr Strategy) to adapt global frameworks for regional and market‑specific needs.
• Establish the strategic direction across full‑funnel paid media-Social, TV/Video, Digital, OOH, Retail Media, and emerging channels.
• Build multi‑market media investment models that maximize ROI, scale efficiencies, and ensure disciplined budget governance.
• Serve as the senior media voice in NA business reviews, quarterly planning, and forecast alignment, as well as NA Media agency leadership.

Management of North America Media Teams

• Directly manage all local market media teams (USA Shark, USA Ninja, Canada).
• Ensure teams deliver against market goals including brand growth, demand creation, revenue targets, and efficiency KPIs.
• Elevate market media capabilities through leadership, training, and recruitment of top media talent.
• Create a high‑performance regional operating rhythm across planning cycles, measurement reviews, and agency interactions.

Leadership & Cross‑Functional Alignment

• Manage and mentor the NA Retail Media team; provide dotted‑line leadership to Amazon Media and DTC performance teams.
• Serve as a strategic advisor to Marketing, Sales, IMC, and Finance leaders-aligning commerce strategy with broader business goals.
• Drive cross-functional operating rhythm: integrated planning, quarterly business reviews (QBRs), and performance readouts.
• Build strong partnerships with retailers, Amazon, media agencies, and platform partners.

Data, Measurement & Innovation

• Champion measurement excellence across MMM, MTA, path-to-purchase analytics, audience strategy, and incrementality frameworks.
• Identify and operationalize new commerce media opportunities, emerging platforms, and retail media innovations.
• Collaborate with Insights, Analytics, and Retail partners to develop dashboards and learning agendas that elevate decision‑making.
• Lead testing and innovation roadmap to continuously advance SharkNinja's commerce maturity.

What You'll Bring
Qualifications

• 15+ years of media strategy, planning, investment, or related leadership experience across North America, ideally in multinational consumer brands or high‑growth categories.
• A passion for innovation, a bias for action, and a track record of driving measurable business growth through media, and global transformation
• High A.I. competency, from understanding the landscape, to building agentic operating systems that deliver agility and efficiency.
• Proven ability to build full‑funnel strategies that connect brand and performance media.
• Deep expertise across full‑funnel media, with strong understanding of both brand and performance levers.
• Proven experience managing multi‑market media teams and leading complex, matrixed environments.
• Strong analytical acumen with experience using analytics platforms, MMM, DSPs, and audience tools.
• Demonstrated success managing large regional budgets and driving operational excellence at scale.
• Executive‑level communication skills with the ability to influence senior stakeholders and market GMs.

Preferred Qualifications

• Experience in high‑growth consumer brands or multi-category portfolio environments.
• Demonstrated success driving SKU‑level performance and retailer‑aligned media activation.
• Deep understanding of retail partnerships, platform negotiations, and commerce technology stacks.

Success in This Role Looks Like

• North America markets deliver stronger, more consistent media performance aligned with global frameworks.
• Media investment becomes more efficient, more predictable, and more tightly connected to commercial outcomes.
• North America becomes a model region for media excellence, innovation, and cross‑market collaboration.
• The Global + Regional media partnership (VP Global + Sr Director Investment) operates as a unified leadership team with clear category/market ownership.
• Local teams feel empowered, supported, and elevated through strong leadership and capability building.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$212,206-$285,000 USD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]