VP of Marketing

Eigen Labs is building the infrastructure for a more trustworthy internet.

Today's digital world runs on trust-me promises: "Trust that this AI model is giving you unbiased results." "Trust that this platform isn't manipulating your feed." "Trust that this service will honor its commitments." These trust assumptions create massive friction and limit what's possible online.

EigenCloud changes this by making any digital service verifiable. Built on our EigenLayer protocol, which has attracted billions in economic security, EigenCloud lets developers build applications with mathematical trust guarantees instead of pinky promises.

For developers, this means the best of both worlds: Use familiar cloud tools and programming environments while gaining blockchain-level verifiability. No need to rewrite your application in specialized blockchain languages or accept the limitations of smart contract environments.

For the world, this unlocks transformative applications:

• AI systems with economic accountability for their outputs

• Social platforms with verifiable, manipulation-resistant algorithms

• Prediction markets that can resolve on any real-world event

• Financial services with cryptographic transparency

• Any application where trust and correctness matter

We're moving beyond crypto's current focus on digital money to make all digital interactions more trustworthy. With the fastest-growing developer ecosystem in crypto and backing from top-tier investors, we're at the inflection point where verifiable computing goes mainstream.

Ready to build the trust layer for the internet? We're looking for builders who want to solve hard problems and create technology that makes the digital world fundamentally more reliable.

This is a full-time position that is fully remote or located with the largely Seattle-based team.

As VP of Marketing, you will define how EigenCloud is understood by frontier builders across crypto, AI and web2 as well as capital allocators and operators looking to secure this new class of apps and agents. You’ll oversee the full marketing function — spanning brand, product marketing, content, communications, community, and partner marketing — translating Eigen Labs technical innovations into clear, emotionally resonant storytelling and developing strategies to drive awareness and usage of our growing product suite.

Your mission:

• Position EigenCloud as the foundation for verifiable AI and trusted applications.

• Solidify EigenLayer as the institutional standard for ETH restaking and verifiable services.

• Drive a cohesive narrative that connects our products into a broader vision: a programmable, verifiable cloud that accelerates human and agent coordination at global scale.

You’ll work closely with the Chief Growth Officer, executive leadership and cross-functional GMs to define a cohesive multi-product strategy that bridges web3, cloud, and AI. Your mission: make Eigen Labs’ products synonymous with verifiable computing, programmable trust and a new, more trustworthy internet.

You will own:

1. Brand and Marketing Leadership: Define and evolve the Eigen Labs brand architecture and narrative, ensuring clarity and cohesion across EigenLayer, EigenCloud, and the EIGEN token. Lead a multidisciplinary team spanning brand, product marketing, content, PR/comms and community.

2. Go-to-Market Strategy and Execution: Drive integrated GTM strategies across our products, aligning tactics to grow adoption by developers and yield for stakers and operators and awareness amongst enterprises looking to compete on trust.

3. Narrative Development and Category Leadership: Craft compelling, technically grounded stories with our customers and partners that position Eigen Labs as the leader in verifiable computing — from Ethereum restaking to cloud-scale AI trust. Translate complex ideas into accessible, inspiring narratives for developers, partners, and the public.

4. Full-Funnel Marketing and Growth: Lead multi-channel programs that connect brand awareness to adoption, from community and content to performance and partnerships. Use data and ecosystem metrics to guide strategy and continuously optimize.

5. Team Building and Mentorship: Grow and empower a world-class marketing organization. Foster collaboration across technical and creative disciplines, enabling the team to move fast, experiment, and scale impact.

• Define and execute the long-term marketing strategy for Eigen Labs in partnership with the Chief Growth Officer and executive team.

• Lead cross-functional campaigns across EigenLayer and EigenCloud, ensuring brand and message alignment.

• Collaborate with Product, BD, and DevRel to drive launches, developer engagement, and ecosystem growth.

• Establish scalable systems and processes for campaign planning, measurement, and execution.

• Represent marketing priorities at the leadership level and contribute to company-wide strategic initiatives.

• Continuously refine positioning and creative execution through market insight and experimentation.

• 12+ years in marketing, with experience leading integrated teams.

• Proven success scaling brand, product, and ecosystem marketing across multiple products.

• Fluency and experience marketing two of the following: cryptonative protocols/DeFi (especially in Ethereum ecosystem), AI tooling or agentic applications, or cloud infrastructure/developer platforms.

• Strong storytelling chops; you make complex tech feel intuitive and exciting.

• Experience running multi-channel programs and managing agencies, budgets, and creative systems.

• Analytical, strategic, and hands-on, with a bias for impact.

• Track record of partnering with executives and cross-functional leaders to align marketing and business goals.

• Bachelor’s degree in Marketing, Business, or related field; MBA or equivalent experience is a plus.

• Experience marketing developer or infrastructure platforms across multiple products or business lines.

• Background in both crypto and AI, or in bridging traditional tech with decentralized systems.

• Track record of launching or rebranding products in rapidly scaling organizations.

• Comfort representing the company externally at events, in media, or with partners.

• Passion for building technology that makes the digital world more transparent, secure, and verifiable.

The target base salary for this role will range between $280,000 to $330,000 USD. This is determined by a few factors including your skillset, prior relevant experience, quality of interviews and market factors at the point in time of offer. The listed range reflects compensation for candidates located in U.S. Tier 1 markets and may vary depending on your location. In addition to base salary, total compensation may include short- and long-term incentives as well as program-specific awards.

Eigen Labs also offers a comprehensive benefits package, which includes:

US Benefits

• Competitive salary and non-cash compensation (tokens and equity)

• World class benefits package (medical/dental/vision)

• Remote work set up stipend

• Flexible hours and a supportive remote environment

• Flexible time off

• 401(k) retirement plan + company match

• Monthly wellness benefit

• Yearly off-sites

• Paid parental leave

If hired outside of the US through an EOR, benefits will be offered based on specific country requirements and EOR offerings.

Equal Opportunity Employment

There's one more, very important thing. We are an equal opportunity employer. We search for amazing people of diverse backgrounds, experiences, abilities, and perspectives. We take care of each other to create an inclusive work environment where we love to come to work every day. We hope you can join us.

With EigenLayer, building blockchain infrastructure modules (AVSs) in a permissionless manner is no longer a hypothetical—it's our reality. Now, we invite you to be part of this exciting journey.