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Ribbon’s data platform fuels healthcare enterprises with actionable provider information to transform how care decision
The Role
Lead marketing vision and product strategies to support H1's business objectives, focusing on brand development, pipeline generation, and data-driven marketing effectiveness.
Summary Generated by Built In
At H1, we believe access to the best healthcare information is a basic human right. Our mission is to provide a platform that can optimally inform every doctor interaction globally. This promotes health equity and builds needed trust in healthcare systems. To accomplish this our teams harness the power of data and AI-technology to unlock groundbreaking medical insights and convert those insights into action that result in optimal patient outcomes and accelerates an equitable and inclusive drug development lifecycle. Visit h1.co to learn more about us.
Our Marketing team is 100% focused on understanding customer needs and aligning them to our core capabilities and solutions. We believe in the value and benefits we bring to our client’s businesses - and ultimately, to their patients.
WHAT YOU’LL DO AT H1
- Own the marketing vision: Architect and execute a strategic marketing roadmap that supports H1's business objectives and revenue goals, with a strong emphasis on product marketing, narrative development, and brand positioning.
- Lead Product Marketing: Translate technical features into customer-centric messaging. Work across Product, Sales, and Customer Success to drive go-to-market success and position H1 as a must-have solution for technical buyers.
- Build the brand:Develop and evolve H1's brand strategy. Strengthen our market credibility through content, storytelling, partnerships, and third-party validation.
- Scale the team: Build, lead, and develop a high-impact marketing organization. Set the bar for performance while fostering a culture of creativity, curiosity, and accountability.
- Drive pipeline and demand: Own how marketing supports revenue—from campaigns to content to ABM strategies. Partner closely with sales leadership to generate and accelerate pipeline.
- Measure what matters: Define and track KPIs to assess marketing effectiveness. Use data to continuously optimize programs, channels, and spend.
ABOUT YOU
- You’ve done this before: You’ve led marketing at a B2B SaaS company through a period of intense growth (ideally from early stage to >$50M ARR), or you’ve been the right-hand to the CMO and are now ready to lead.
- You are a product marketer at heart: You love distilling technical complexity into differentiated value. You know what makes a great launch, and how to activate buyers.
- You’re a scrappy, resourceful builder: You know how to get things done in fast-moving, resource-constrained environments. You have a "do more with less" mindset and thrive in ambiguity.
- You’re a storyteller and a strategist: You know how to build brands, craft narratives, and position a company in a crowded market. Bonus if you’ve done it in a category that didn’t exist before.
- You lead with influence: You inspire teams, energize cross-functional partners, and bring clarity to complex decisions. You’re not afraid to push back when it matters.
- You’re data-informed: You believe great marketing is both an art and a science—you track performance and iterate quickly.
REQUIREMENTS
- 8+ years in B2B marketing with at least 3 years in a senior leadership role- Deep experience in product marketing and brand strategy for enterprise SaaS
- Proven ability to scale marketing functions in VC/PE-backed growth-stage companies
- Strong understanding of technical buyers; ability to market complex products with clarity
- Experience leading content marketing, thought leadership, and/or strategic partnerships to build credibility
- Familiarity with ABM programs, demand generation, and marketing analytics
- Bonus: Experience in healthcare, life sciences, or with M&A and integration strategy
COMPENSATION
This role pays $200,000 to $225,000 per year, based on experience, in addition to stock options.
Anticipated role close date: 11/1/2025
H1 OFFERS
- Full suite of health insurance options, in addition to generous paid time off
- Pre-planned company-wide wellness holidays
- Retirement options
- Health & charitable donation stipends
- Impactful Business Resource Groups
- Flexible work hours & the opportunity to work from anywhere
- The opportunity to work with leading biotech and life sciences companies in an innovative industry with a mission to improve healthcare around the globe
H1 is proud to be an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, ancestry, national origin, religion, disability, sex (including pregnancy), age, gender, gender identity, sexual orientation, marital status, veteran status, or any other characteristic protected by law.
H1 is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you require an accommodation, please reach out to your recruiter once you've begun the interview process. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.
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The Company
What We Do
At Ribbon, we’re building the infrastructure to transform billions of care decisions.
Our data platform fuels healthcare enterprises with actionable provider information, including insurance coverage, prices, and performance. By partnering with Ribbon, you can empower people to make the most informed decisions about their care by finding trusted, affordable providers.
Together, we can create a healthier future where people receive exceptional care.
Why Work With Us
We are passionate about simplifying healthcare decisions and determined to build the best team possible: one that is diverse, inclusive, and committed to living our values. We care deeply about our team and strive to offer a generous benefits package to support everyone’s well-being.
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