Mythic, the leader in energy-efficient high-performance AI computing spanning from the edge to the datacenter, is hiring its first VP of Marketing. This role encompasses marketing end-to-end — from brand and category narrative through social and web, to the collateral, direct marketing, events and tools that close deals — across four very different buyer worlds: hyperscalers and data center architects, automotive OEMs and Tier 1s, robotics and defense primes, and their respective channels. This is a builder's role: you're standing up the function from scratch — starting with a small team then rapidly hiring and scaling a full marketing operation (brand, product marketing, comms, media relations, demand gen, events, sales enablement) as the business grows — and will personally shape everything from how Mythic defines its category to what a sales rep hands a customer in the room.
You'll need to flex message and channel by vertical, with technical credibility, while keeping one coherent brand and technical narrative underneath it all.
What you'll do
Brand & Narrative: Own overall brand strategy, category positioning, and corporate communications/PR — establishing analog compute-in-memory as the efficient alternative to GPUs with one coherent narrative that stretches across data center, automotive, robotics, and defense.
Product & Vertical Marketing: Translate Mythic's technical differentiation into distinct positioning, proof points, and co-marketing plans for each vertical — data center, automotive, robotics, and defense — in partnership with the CEO and BD leadership.
Demand Gen & Sales Enablement: Build the full-funnel demand engine and own sales enablement end-to-end — battlecards, ROI/TCO tools, case studies, and vertical-specific playbooks — so sales and BD can win against GPUs and competing ASICs in every market.
Team & Operations: Build the marketing organization from the ground up, defining the hiring plan and rapidly recruiting and scaling a full team across brand, product marketing, comms, demand gen, and sales enablement while representing Mythic at industry events, with press, and with industry, tech and financial analysts.
What you'll bring
15+ years of marketing experience in semiconductor, AI infrastructure, or deep-tech hardware — ideally including a stint at a company like NVIDIA, Qualcomm, Intel, Arm, or a comparable silicon/infrastructure player.
Demonstrated range across at least two of Mythic's core verticals — data center/hyperscale, automotive, robotics/industrial, or defense/government — and the judgment to know how positioning, channels, and buyers differ across them.
True end-to-end, hands-on experience: you've owned brand and category strategy, product marketing, demand gen, and sales enablement, not just one slice of the funnel — equally comfortable writing a brand narrative and building a competitive battlecard.
Direct experience building a marketing team at a startup and rapidly scaling it — hiring the first several marketers, standing up the function's processes, and expanding headcount.
Proven ability to build a category narrative from scratch, particularly one that needs to explain a genuinely new architecture.
Strong written and verbal storyteller; able to operate as Mythic's de facto external voice alongside the CEO.
Experience with high-stakes corporate communications, including funding rounds, strategic partnerships, and executive positioning, as well as internal comms and crisis comms.
Comfortable in a fast-moving, resource-constrained environment where you'll do strategic and hands-on work in the same week.
Skills Required
- 15+ years of marketing experience in semiconductor, AI infrastructure, or deep-tech hardware (experience at companies like NVIDIA, Qualcomm, Intel, Arm preferred).
- Demonstrated marketing experience across at least two core verticals: data center/hyperscale, automotive, robotics/industrial, or defense/government.
- End-to-end hands-on experience owning brand and category strategy, product marketing, demand generation, and sales enablement.
- Direct experience building and scaling a marketing team at a startup, including hiring initial marketers and standing up processes.
- Proven ability to build a category narrative from scratch for a new architecture.
- Strong written and verbal storytelling; able to serve as the companys external voice alongside the CEO.
- Experience with high-stakes corporate communications (funding rounds, partnerships, executive positioning) and crisis/internal communications.
- Comfortable working strategically and hands-on in a fast-moving, resource-constrained startup environment.
- Technical credibility in semiconductor/AI hardware to translate differentiation into positioning and proof points.
What We Do
Mythic develops cutting-edge Analog Processing Units (APUs) utilizing unique analog compute-in-memory technology. This innovative approach aims to deliver highly energy-efficient and cost-effective AI inference solutions. By overcoming the memory bottlenecks inherent in traditional digital architectures, Mythic enables unparalleled performance-per-watt for AI workloads across diverse applications, including data centers, automotive, robotics, and defense industries.
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