VP of Marketing

Posted 10 Days Ago
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Limassol, CYP
In-Office
Expert/Leader
Gaming • Mobile
We create experiences that look, play, & feel good.
The Role
Lead and scale a global, commercially focused marketing organization for mobile games. Drive performance and distribution marketing, oversee user acquisition channels, balance brand and performance strategies, integrate emerging practices and technologies, manage budgets and ROI, contribute to senior leadership strategy, and foster a collaborative, accountable team culture.
Summary Generated by Built In

If you have a proven track record in marketing, as well as the leadership skills to take charge of a fast-moving marketing department with a global reach, then you might just be the exceptional individual we’re looking for. In this role you’ll need both the creativity and the analytic skills to drive performance marketing and distribution marketing. Not only will you need the confidence to discuss high-level strategy with senior leadership, you’ll also need the grit and backbone to lead from the front and take a hands-on approach to project implementation.

In this role you will
  • Develop and lead a commercially focused, value-adding marketing function, in alignment with overall business goals.
  • Propose new approaches, and execute high-performance marketing strategies, balancing performance marketing and brand initiatives.
  • Drive innovation by integrating emerging practices, technologies, and trends to optimize brand awareness and maintain a competitive edge.
  • Lead all marketing sub-departments in delivering impactful campaigns and initiatives, optimizing current practices and finding new opportunities to enhance effectiveness and efficiency.
  • Oversee management of user acquisition channels (organic, cross-promotion, paid) to address challenges and leverage opportunities across various user inflow sources.
  • Serve as a key contributor to senior leadership discussions, providing valuable insights to strategies and ensuring marketing's alignment with company priorities.
  • Translate the company’s needs into effective marketing strategies and distribution approaches.
  • Foster a proactive, solution-oriented team culture focused on accountability, collaboration, and professional growth.
What we’re looking for
  • Strong expertise in performance marketing, with a proven ability to balance data-driven decision-making and creative execution.
  • Deep understanding of the games industry and the ability to connect creative efforts with measurable business results.
  • Exceptional leadership and team-building skills, capable of fostering collaboration and cohesion within marketing teams and cross-functional departments.
  • Strategic thinker with a hands-on approach; willing to roll up sleeves to drive results and implement solutions.
  • Excellent communication and presentation skills.
  • Analytical mindset with the ability to evaluate performance metrics and continuously optimize for cost efficiency and maximum value.
Your experience
  • Proven track record of leading and scaling marketing teams in the games industry, specifically in the mobile games industry.
  • Extensive experience in performance marketing, including managing campaigns across diverse user acquisition channels.
  • Demonstrated ability to develop innovative approaches and implement emerging practices, technologies, and trends.
  • Senior leadership experience with a history of contributing to high-level strategic discussions and decision-making.
  • Experience in building and managing integrated marketing teams that deliver results in a collaborative, solution-oriented environment.
  • Familiarity with managing budgets, evaluating ROI, and ensuring compliance with company governance standards.
What we offer
  • Employment relationship with a legal entity within Outfit7 Group (taking into consideration the specifics of candidate location and preferences) for an indefinite period of time, with a six-month probationary period.
  • Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment.
  • Participation in attractive projects.
  • Development opportunities through training, seminars, and conferences.
  • Choice of sports, fitness, educational, and entertainment activities outside of work.
  • Flexible working hours.
  • 24 days of paid vacation.

Skills Required

  • Expertise in performance marketing and data-driven decision making
  • Deep understanding of the games industry, specifically mobile games
  • Proven track record of leading and scaling marketing teams in the mobile games industry
  • Extensive experience managing user acquisition channels (organic, cross-promotion, paid)
  • Senior leadership experience and ability to contribute to high-level strategic discussions
  • Strong team-building, people leadership, and cross-functional collaboration skills
  • Excellent communication and presentation skills
  • Analytical mindset with experience evaluating performance metrics, budgets, and ROI
  • Ability to adopt and implement emerging marketing practices, technologies, and trends
  • Experience building and managing integrated marketing teams and processes
  • Familiarity with company governance and compliance in budget management
Am I A Good Fit?
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The Company
HQ: Limassol
467 Employees
Year Founded: 2009

What We Do

Outfit7 is a global entertainment force, bringing billions joy through games, video content, theme parks, and more. What does that mean? Simply put: we create memorable experiences that look, play, and feel good. It’s in our power to make a positive impact by sharing joy, giving back, and entertaining the world – so that’s exactly what we do. Every day. Our universe has 25+ billion game downloads, 120+ billion video views, and up to 470 million monthly players to date. But we don’t play by the numbers. For us, what matters most is that we make the best products we can. As a team, every action we take is crafted with care because we build our future every day – investing in our culture, sharing knowledge, and empowering growth – and every positive action leads to another.

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