VP of Marketing | San Francisco

Scope of Work

• Build & execute customer-centric lead gen strategy across segments & channels to drive pipeline & loyalty
• Craft & refine product positioning, value propositions & narratives to boost customer engagement
• Lead content strategy across formats with creative & digital teams to target global audiences
• Own brand development & data-backed positioning to make Kenko the go-to solution in our category
• Represent Kenko across media & channels as a thought leader through talks, content & presentations
• Define KPIs & build dashboards for full-funnel marketing performance tracking
• Hire, grow & lead a high-performing marketing team driven by accountability & outcomes
• Track marketing ROI & align spend tightly with growth & revenue goals

Requirements

• 8+ years of experience in global marketing leadership, ideally within high-growth B2B SaaS company with the US as the primary geography.
• Experience working with the ACV of $5,000 to $20,000 in SaaS. 
• Bachelor's degree in marketing, business administration, or related field; MBA preferred.
• Strong leadership and people management skills, with the ability to inspire and motivate a team to achieve goals.
• Proven experience developing and implementing successful marketing strategies that drive revenue growth and customer engagement.
• Strong analytical skills with the ability to use data to inform decision-making and optimize marketing campaigns.
• Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Entrepreneurial spirit/attitude, flexibility toward dynamic change.


Good to have
• A track record of success in well-funded early-stage or series A startups.
• You are skilled at being able to build connections between overall business objectives and the day-to-day work items translating information into actions.
• Experience using project management tools.