VP, MarTech Architect

Axos Bank

Target Range:

$120,000.00/Yr. - $145,000.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

Are you ready to redefine marketing technology and customer personalization? At Axos, our MarTech & RevOps team is driving a bold vision to seamlessly integrate marketing technologies and personalization strategies into an exceptional, unified customer experience. As the VP, MarTech Architect you will play a pivotal role in building and managing a best-in-class MarTech ecosystem that powers business growth, drives revenue optimization, and ensures every customer interaction is meaningful.
The VP, MarTech Architect is a hands-on, innovative leader responsible for driving the execution of enterprise marketing technology strategies, personalization initiatives, and cross-channel customer engagement programs. This role emphasizes creating an integrated marketing and personalization ecosystem, ensuring exceptional customer experiences across all touchpoints, and optimizing business outcomes through data-driven strategies.
This role combines MarTech product leadership, personalization oversight, and business architecture responsibilities to design, build, and enhance a sophisticated MarTech stack while aligning closely with business objectives. You will lead a team responsible for managing personalization, journey orchestration, cross-sell, referral programs, and enterprise MarTech platforms while ensuring alignment with broader business goals and outcomes.

Responsibilities:

MarTech Product Ownership & Architecture

• Together with the FVP Head of MarTech, architect and lead the implementation of a Customer Data Platform (CDP) with an emphasis on data ingestion, identity resolution, segmentation, and activation, enabling advanced use cases for cross-sell, acquisition, retention, and hyper-personalization across channels.

• Drive the implementation, optimization, and evolution of marketing technologies to support acquisition, engagement, retention, and cross-sell strategies
• Act as the primary business and technical/ solution architect for marketing workflows and technology adoption, ensuring tools and systems support evolving business needs and user requirements
• Translate business objectives into scalable technical requirements and detailed user stories, ensuring alignment with marketing and organizational goals
• Partner with IT, analytics, and business teams to establish seamless data flows, integrations, and system architectures to power marketing strategies
• Establish processes and frameworks to optimize system scalability, adaptability, and alignment with enterprise goals
• Design and implement data governance policies and best practices for marketing systems and campaigns
• Help drive the implementation of 1:1 personalization at scale using Salesforce Personalization and other journey orchestration tools, ensuring alignment with revenue/ business goals
• Lead the development and execution of roadmap initiatives for personalization, cross-sell, and referral programs, aligning efforts across digital, email, web, and other channels

Performance Optimization and Analytics

• Monitor and evaluate the performance of MarTech platforms and personalization campaigns, providing actionable insights to improve efficiency, engagement, and revenue impact
• Establish KPIs and success metrics for marketing and personalization initiatives, creating dashboards and reports that demonstrate ROI and optimization opportunities
• Continuously analyze customer feedback, competitive intelligence, and market trends to refine MarTech capabilities and strategies

Cross-Functional Collaboration

• Partner with business leaders, product management, IT, and analytics teams to drive alignment and consensus on marketing strategies and technical requirements
• Ensure collaboration across teams (e.g., Acquisition, Content, Creative, Analytics) to deliver unified marketing programs and exceptional customer experiences
• Foster a culture of innovation, accountability, and continuous improvement across the MarTech and personalization teams

Innovation and AI Enablement

• Drive the adoption of AI-powered tools and technologies to enhance marketing efficiency, personalization, and decision-making across all business units
• Foster a culture of innovation, identifying and implementing emerging MarTech trends and solutions to keep Axos at the forefront of marketing technology advancements
• Partner with business units to mature their integration into the MarTech ecosystem, ensuring all teams are leveraging the platform's full capabilities for campaign execution, personalization, and analytics
• Develop and execute a strategic roadmap to standardize and unify marketing processes across business units, enabling seamless collaboration and consistent use of MarTech platforms

Qualifications:

• Bachelor’s degree in Marketing, Computer Science, Data Science, Analytics, or a related field. A Master’s degree is preferred
• 10+ years of experience in MarTech product management, with deep expertise in marketing technologies, including CRM, Marketing Automation, Personalization, and Analytics platforms

• 3+ years of hands-on experience designing and implementing Customer Data Platforms (CDPs) in enterprise or agency environments, with a strong foundation in MarTech data architecture, identity stitching, audience strategy, and technical integration. Experience with tools such as (but not limited to) Salesforce Data Cloud and Tealium are a bonus.

• 5+ years of hands-on experience in implementing and managing Salesforce Marketing Cloud (Engagement, Personalization, and Intelligence)
• 5+ years of experience developing technical requirements, workflows, and data architectures for marketing systems
• 4+ years of experience in personalization and journey orchestration platforms, with proven success in executing cross-sell, upsell, and referral strategies
• 3+ years of experience utilizing AI and machine learning tools for campaign experimentation, segmentation, and optimization
• Demonstrated expertise in business architecture, including workflow design, process mapping, and system integration for marketing platforms
• Proficiency in SQL, Tableau Cloud, and other dashboard/reporting technologies
• Experience with web analytics and tag management platforms (e.g., Google Analytics 4, Tealium)
• Familiarity with data governance, privacy, and regulatory compliance best practices in marketing
• Certifications in Salesforce Marketing Cloud or related platforms are a plus

Axos Employee Benefits May Include:

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.