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GSTV is a data-driven, national video network delivering targeted audiences at scale at fuel retailers.
The Role
The VP, Marketing – Go To Market will lead GSTV's go-to-market strategy, drive marketing goals, and collaborate across teams to optimize revenue solutions.
Summary Generated by Built In
GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.
GSTV Values:
● Growth Focused
● Social Accountability
● Tenacious Behavior
● Valued Actions
Benefits Day One! Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans., Paid Holidays, 20 PTO days + Sick time, Perks, HSA and FSA and Lifestyle Spending Account (1st of mo after 30 days), 401K Match (90 days).
GSTV offers both hybrid and remote work situations. Candidates located within commutable distance to our New York Office will be tagged to that office and are not currently considered 100% remote.
VP, MARKETING – GO TO MARKET
Summary:
GSTV is America’s #1 On the Go Media company reaching 115M consumers every month, via an entertaining show in a high attention moment in the consumer journey. We have a truly unique platform via a combination of national reach through our digital video network and local focus through our ability to target consumers in every community down to the retailer level. The ideal candidate will harness that power to ideate and create exciting and impactful narratives and programs, with the goal of taking GSTV to the next level in the eyes of the advertising community, growing existing partnerships, and unlocking new categories for business.
This role is an incredibly impactful and critical hire with accountability for achieving marketing goals across all revenue channels and driving a creative marketing solutions approach that aligns with GSTV’s sales and revenue goals. Reporting to the EVP, Marketing, the VP, Marketing – Go To Market is responsible for setting go-to-market vision, including objectives and strategies to deliver best-in-class sales and marketing solutions and collateral that drive revenue for GSTV.
Responsibilities:
Responsibilities include, but are not limited to:
· Create and manage GSTV’s GTM approach and sales materials for company-wide efficiency, education, and consistency of messaging inclusive of:
o Tentpole & Seasonal Programs
o Ad Products
o Category Toolkits
o Company Core Story and Capabilities
· As a player/ coach, build processes and accountability with a distributed team to develop best-in-class sales packages, product positioning, and overall GTM strategy to strengthen GSTV’s leadership among agencies and clients
· Develop targeted ways to tell the GSTV story in different ways and to different audiences including one-sheets, presentations, emails, etc.
· Partner with Insights, Client Solutions, and Sales Leaders to develop meaningful packages around key tentpoles (e.g. Summer of Drive, Holiday, etc.) that spark client and agency engagement and drive revenue
· Establish a strategic approach for all “focus categories,” by analyzing category-specific data, stories, etc.
· Be the main liaison with Research to surface trends and insights around key audience segments, categories, and media consumption habits to better position GSTV offerings
· Collaborate with Sales Leadership on establishing priorities and communication cadence
· Partner with Client Solutions on internal communication processes to keep sales teams fully informed and equipped to drive ad revenue:
o Highspot material updates
o Creation of Highspot Highlights in partnership with Client Solutions lead
o Plan/coordinate Marketing Calls in collaboration with EVP, Marketing & Client Solutions lead
· Understand national marketing needs and collaborate with Brand Strategy and Communication to develop and execute national, regional, and local ad sales marketing strategies
· Foster strong working relationships with other departments and key stakeholders including Research, Sales, Client Solutions, Planning & Ops, Design, Marcomm, and Ignite Creative Studio
· Create clear success metrics for GTM function and report on them monthly to EVP, Marketing
· In collaboration with Sales Ops, track the performance of packages via available metrics and marketplace feedback to inform and optimize sales strategies
· Other duties as assigned
Requirements:
Required qualifications:
· A proven track-record of translating business objectives into creative solutions that drive results
· Ability to create a strong vision, strategic priorities, and accountability by leveraging a matrixed and cross-functional team
· An exceptional understanding of how to leverage qualitative and quantitative insights to deliver advertising solutions
· An ability to manage challenging and complex projects and build consensus in a multi-layered organization
· Excellent oral and written communication and presentation skills
· Strong design sensibility for sales/marketing collateral
· Proven leadership experience with a track record of successfully leading teams, driving performance, and fostering a collaborative work environment
· Experience/knowledge in the following: Microsoft Suite of Tools including PowerPoint, Photoshop, Salesforce, Jira and email marketing tools
Embody GSTV’s values: Growth Focused, Socially Accountable, Tenacious Behavior, and Valued Actions
· High-energy and optimistic
· Authentic, open, transparent, and engaging
· Humble with no ego
· Extremely agile and scrappy with a relentless passion and drive results
· Hungry, hard charging, deals well with ambiguity
The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience:
Bachelor’s degree in marketing, business, communications, or similar field from an accredited college or university, in conjunction with 10+ years of experience in marketing solutions, sales development and/or media agency role.
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at GSTV's discretion, or otherwise applicable with local law.
Top Skills
Email Marketing Tools
JIRA
Microsoft Suite
Photoshop
PowerPoint
Salesforce
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The Company
What We Do
GSTV is a data-driven, national video network with tens of thousands of locations across the country. Reaching over 40% of American adults monthly, our broadcast engages viewers with full sight, sound, and motion video as they fuel their vehicles — an essential waypoint on their consumer journey.
We not only offer consumers everything they want to know on the go with engaging, uplifting content, we deliver measurable results for the world’s largest advertisers through immediate action and lasting brand impressions. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction.
Our convenience and fuel partners include 7-Eleven, Arco, BP, Chevron, Gulf, Kwik Trip, Circle K, Speedway, ExxonMobil, Sunoco, Phillips 66, and Marathon.
Why Work With Us
GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.
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