VP, Marketing – Consumer Networking

Reposted 20 Days Ago
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San Jose, CA
In-Office
262K-320K Annually
Expert/Leader
Information Technology
The Role
Lead NETGEAR's global consumer marketing initiatives, focusing on strategy, execution, and cross-functional collaboration to enhance brand presence and revenue growth.
Summary Generated by Built In

NETGEAR is seeking a strategic, innovative, and results-driven Vice President of Marketing to lead our global consumer networking marketing initiatives. This executive-level role will be based in San Jose, CA, and reports directly to the SVP/GM of Home Networking, with a dotted-line to the CMO. The successful candidate will lead the full suite of consumer marketing functions, spanning performance marketing, product marketing, packaging, channel marketing, and pricing strategy across all major markets including the Americas, EMEA, and APAC.

This is a highly visible and cross-functional leadership role requiring deep expertise in full-funnel marketing, global brand stewardship, and omni-channel execution. You will be responsible for owning marketing programs across retail, Amazon, and direct-to-consumer (DTC) channels, helping NETGEAR grow its presence as a market leader in home networking worldwide.

This role is a hybrid position and requires 3 days a week working in our San Jose office.

Key Responsibilities:

  • Lead the global marketing strategy and execution for NETGEAR’s Home Networking business, supporting revenue growth, brand equity, and customer acquisition goals.

  • Manage the entire consumer marketing mix: product marketing, performance marketing, packaging, pricing, promotion, and placement across all customer touchpoints.

  • Drive go-to-market strategy and campaigns for new product launches, category expansions, and seasonal marketing initiatives.

  • Own and optimize channel marketing efforts across Amazon, retail partners, and NETGEAR’s direct-to-consumer platforms.

  • Partner closely with regional sales teams and marketing leads in the Americas, EMEA, and APAC to deliver locally resonant programs that scale globally.

  • Collaborate cross-functionally with Product Management, Creative, Brand, Sales, Customer Support, and Executive Leadership to ensure alignment and delivery.

  • Analyze campaign and channel performance data to refine strategy and improve ROI.

  • Lead and inspire a global marketing team, fostering a high-performance culture and mentoring future leaders.

  • Act as a senior leader representing the marketing function within NETGEAR’s broader executive team.

Required Qualifications:

  • 15+ years of progressive marketing leadership experience with a focus on consumer technology or durable goods.

  • Demonstrated success in leading global marketing strategy and execution across multiple regions and channels.

  • Proven experience with all four Ps of marketing: product, price, place, promotion.

  • Strong background in performance marketing, digital acquisition, and campaign analytics.

  • Experience working across and optimizing marketing strategies for Amazon, retail, and DTC channels.

  • Exceptional leadership, collaboration, and communication skills across executive stakeholders.

  • Proficiency in managing international teams, budgets, agencies, and cross-functional partnerships.

Preferred Qualifications (optional):

  • MBA or advanced business degree strongly preferred.

  • Experience in connected home, networking, or consumer electronics markets.

  • Fluency in data-driven marketing methodologies and marketing technology tools (e.g., CRM, CDP, analytics suites).

Company Statement/Values:  

At NETGEAR, we are on a mission to unleash the full potential of connectivity with intelligent solutions that delight and protect. We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live.  

We're a performance-driven, talented and connected team that's committed to delivering world-class products for our customers. As a company, we value our employees as the most essential building blocks of our success. And as teammates, we commit to taking our work to the Next Gear by living our values: we Dare to Transform the future, Connect and Delight our customers, Communicate Courageously with each other and collaborate to Win It Together. You’ll find our values woven through our processes, present in our decisions, and celebrated throughout our culture. 

We strive to attract top talent and create a great workplace where people feel engaged, inspired, challenged, proud and respected. If you are creative, forward-thinking, passionate about technology and are looking for a rewarding career to make an impact, then you've got what it takes to succeed at NETGEAR. Join our network and help us shape the future of connectivity. 

NETGEAR hires based on merit. All qualified applicants will receive equal consideration for employment. All your information will be kept confidential according to EEO guidelines.

Top Skills

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The Company
HQ: San Jose
700 Employees
Year Founded: 1996

What We Do

At NETGEAR, we turn ideas into innovative networking products that connect people, power businesses, and advance the way we live. Easy to use. Powerful. Smart. And designed just for you.

For Home
NETGEAR makes it easy for you to have the smartest home in the neighborhood, with the latest, fastest networking technology products. From the most advanced wireless internet connectivity, to superior streaming, remote home video monitoring, and storage solutions, your home networking system will have the speed, range and performance you need, every time you need it. At NETGEAR, we focus on all things connected, with the goal of making your online experience seamless so you can sit back, relax and do more.

For Business
In business, confidence is everything. When it comes to your network, it’s even more important. Whether you’re a small business with big dreams or a mid-size business ready to take the next step, you need to share access and ideas safely, connect remote locations securely and give your people the tools to perform. At NETGEAR, we provide networking, storage and security solutions without the cost and complexity of big IT. Our advanced range of reliable, affordable networking products are easy to install and maintain. We deliver solutions you can count on, so you can spend more time on what matters most – growing your business.

For Service Providers
Keeping your customers happy and loyal is everything. At NETGEAR we are dedicated to your success. That’s why we deliver the tools and solutions you need to keep your residential and business customers connected, productive and satisfied. Partner with NETGEAR for home connectivity, home media, security and automation, and mobile solutions. We pay attention to the details that matter to you to deliver custom, cost-effective and scalable solutions that contribute to your bottom line.

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