VP, Marketing Campaigns

Axos Bank

Target Range:

$130,000.00/Yr. - $150,000.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

Axos Bank is seeking a dynamic Vice President of Marketing Strategy, Campaigns to lead the development and execution of high-impact marketing programs across the Consumer Bank. This individual will bring deep expertise in driving omni-channel campaigns with a strong focus on digital acquisition, performance marketing, and lifecycle management across multiple retail banking lines of business.

The ideal candidate is not only data-driven and strategic, but also a proven people leader, with a successful track record of managing and mentoring high-performing marketing teams. They will be adept at leveraging complex data sets to inform campaign strategy, develop accurate forecasts, and translate results into actionable insights.

Reporting to the FVP, Consumer Marketing Strategy, this senior-level role will collaborate cross-functionally with marketing, business, product management, martech/centers of excellence, and data analytics teams. Depending on experience and departmental needs, this position will have direct responsibility for leading a team, shaping culture, and growing internal capabilities in digital campaign strategy, execution, and optimization.

Responsibilities:

• Working with marketing and business unit leadership, contribute heavily to the annual consumer marketing strategic plan and program calendar, prioritizing initiatives that will have the largest impact on primary KPIs
• Develop strategic program, product, and business briefs that set the stage for campaign execution by a team of supporting project specialists, writers, designers, analysts, and channel partners
• Move campaigns from initial roll-out through the test-and-learn phase and, if successful, into ongoing time-based and triggered automated communications (journeys)
• Conduct ongoing internal and external research on product benefits, macro-economic and industry forces, and the competitive landscape to generate marketing programs that address customer needs and pain points
• Generate ideas and business cases for new bonus/incentive/product frameworks with a focus on lifetime value over short-term production gains
• Ensure supporting marketing tactics, channels, budget, and creative align with stated objectives and target audiences
• Become a subject matter expert on all first- and third-party data sources available for research, segmentation, reporting, and analysis. Suggest new sources when applicable
• Select, monitor, and adjust key target audiences to maximize response and overall share of wallet. This includes working with supporting teams to develop and leverage net-of-control methodologies, machine learning, and propensity modeling
• Regularly report business strategy updates and campaign/test results to the broader marketing and business teams. Keep detailed records of activities, impact, and next steps to inform future initiatives
• As needed, draft audience-specific “pitch” content to inform creative execution for clarity of message and speed to market. Seek opportunities for personalization in content
• Identify and communicate opportunities for product and positioning adjustments to the broader marketing team, business, and product management
• Understand, adhere to, and act as subject matter expert for regulatory and compliance guidelines, including Fair Lending/Reg Z, UDAAP, Reg DD, and others
• Lead special projects and other marketing initiatives as assigned

Requirements:

• 10+ years of experience in a strategic marketing role with a proven track record of developing, executing, testing, and reporting on multi-channel marketing campaigns
• 3+ years of management experience managing direct reports
• Retail financial services experience, either for personal banking or small/medium enterprise (business) banking
• High degree of comfort and experience in requesting and analyzing complex data sets for the purpose of audience segmentation, campaign results reporting, and customer lifecycle/vintage KPIs
• Demonstrated self-starter with ability to concurrently manage multiple campaigns across several lines of business
• Highly organized, analytical, and detail-oriented with the ability to prioritize work demands that have frequently changing priorities and deadlines
• Exceptional written and oral communications abilities, including high comfort level in presenting to executive audiences
• Experience with CRM and Marketing Automation tools and frameworks (Salesforce, Marketing Cloud, and Interaction Studio specifically are a plus)
• Knowledge of digital reporting tools (Google Analytics, UTM tracking, Tableau/dashboards)
• Efficient in Microsoft Office (Excel, Word, Outlook, Power Point, Visio)

Axos Employee Benefits May Include:

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.