Why You’ll Never Want to Leave
Respect People. Produce Results.
For more than 35 years, we’ve built a reputation for both the work we do and how we do it.
Respect shows up in how we work together and with our clients. It means trusting people to do their jobs, giving them the space to do it well, and holding each other to a high standard. Because when people are respected, they do better work, work that grows businesses, shapes culture, and builds relationships that last. And just as important, they have the support to build a career and a life worth investing in.
What You'll Be Helping Achieve
RPA is seeking a VP/Group Director of Platform Investment to join our Media team. This is a mission-critical role that will drive our strategic efforts as an organization as we move our clients more fully into the evolution of the industry.
In this role, you will lead a team of Social, Search, and Programmatic employees and provide the vision, strategy, and passion that this space requires. You will ensure that your teams are providing clients and colleagues with class-leading guidance on the work and how to optimize client investment to ensure meaningful and measurable results.
How You’ll Excel In Your Role
You should also have extensive knowledge of key buying platforms like DV360, Yahoo DSP, Meta, TikTok, Google Ads, and SA360 with a familiarity with Dynamic Creative Optimization (DCO), data-drive audience building, Prisma/MediaOcean, and Customer Data Platforms (CDP) is highly desired, as well. You should be ready to dig deep, ask questions, and be excited to get your hands a little dirty while also confidently leading team level execution, quality assurance, and innovation. We'd like you to know the details of our client performance data, know the reasons for dips and spikes, identify areas for improvement, and most importantly, implement enhancements to drive client business by consistently introducing new ideas, concepts, and and opportunities. 10-15 years of digital media experience, and at least six years of demonstrated experience managing people, projects, and large scale budgets is required.
Compensation
The salary range for this exempt role is between $210,000.00 - $250,000.00 per year, based on experience, skills, and overall fit for the position. Compensation decisions are made thoughtfully and competitively, with a focus on fairness, internal equity, and market alignment. In addition to base salary, this role is eligible for RPA’s full benefits package and growth opportunities within the agency.
As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability or any other classification protected by Federal, state, or local law.
Skills Required
- 10-15 years of digital media experience
- At least six years demonstrated experience managing people, projects, and large-scale budgets
- Extensive knowledge of DV360, Yahoo DSP, Meta, TikTok, Google Ads, and SA360
- Familiarity with Dynamic Creative Optimization (DCO)
- Familiarity with data-driven audience building
- Familiarity with Prisma/MediaOcean
- Familiarity with Customer Data Platforms (CDP)
What We Do
RPA is a modern ad agency with a timeless perspective: People First. We create work that matters to people, for brands that matter to people, in an environment where people matter. Our #PeopleFirst culture attracts the best talent in the business. We are a collective of specialists, with deep benches of talent in nearly every discipline a modern marketer needs today. All collaborating together with a shared philosophy and shared goal. If you share that goal, we want to connect with you.
