The VP of Go To Market Design is responsible for crafting the narrative, messaging, and commercial packaging that define how CTC presents its value to the market. This role partners directly with the CEO and collaborates across Sales, Marketing, Product, and Service to create clear and compelling offers that drive acquisition, renewal, and upsell. This leader will design high impact presentations, shape productized service offerings, analyze the competitive landscape, and translate CTC’s roadmap into a market facing story.
The VP of Go To Market Design must be fluent in ecommerce fundamentals, skilled in synthesizing complex ideas, and capable of producing executive level materials that combine strategic clarity with visual excellence. This person becomes the architect of CTC’s commercial story and the connective link between our internal capabilities and the needs of ecommerce operators.
WHAT WE LOOK FORThis place isn’t for everyone, but it might be for you if…
YOU SET THE STANDARD
- You are committed to making decisions rooted in research, data, and insight
- You prepare thoroughly and bring clarity into every interaction
- You consistently deliver work that is accurate, polished, and strategically aligned
- You set expectations clearly and protect your time so that high priority work receives full focus
- You approach challenges with curiosity and a desire to improve
- You follow through on your commitments and operate with high personal integrity
YOU ARE DRIVEN TO INCREASE VALUE
- You are passionate about building next generation ecommerce solutions
- You gather context before meetings so your contributions elevate the conversation
- You communicate in a way that makes complex ideas easy for others to understand
- You document your thinking and build systems that scale your output
- You look for ways to sharpen our message and improve the customer experience
YOU CREATE AN ENVIRONMENT OF EXCELLENCE
- You consistently pursue improvement without waiting to be prompted
You inspire excellence through your own craft, taste, and discipline - You put in the reps to master your domain
- You take one hundred percent ownership of outcomes and do not default to blame
- You elevate cross functional work through clarity, structure, and strong communication
Performance in this role will be measured by the degree to which strong narrative, offer design, and competitive positioning translate into commercial outcomes. Success includes supporting the achievement of new customer revenue targets and increasing upsell adoption within existing accounts. The quality of GTM materials, offer packaging, and monthly client call content should directly contribute to improved conversion rates, higher attach rates on productized services, and increased momentum across the sales pipeline.
NECESSARY SKILLSGTM Narrative Leadership- Own the complete go to market story and ensure alignment across Sales, Marketing, Product, and Service. Build a unified commercial narrative that the entire organization can repeat with clarity.
- Create and package service offerings that support renewals, upsells, and new business. Map operator pain points to CTC’s capabilities and translate them into compelling value propositions.
- Develop executive level presentations with strong structure, persuasive storytelling, and visual polish. Raise the standard of all external facing materials.
- Evaluate the agency, SaaS, and hybrid landscape. Identify differentiation opportunities and incorporate insights into pricing logic, positioning, and messaging.
- Demonstrate deep comfort with ecommerce economics and operator decision making, including acquisition strategy, CAC, LTV, creative requirements, and P and L structure.
- Process complex inputs quickly and convert them into clear, persuasive narratives. Distill ambiguity into simple, actionable concepts.
- Work across teams with confidence and diplomacy. Balance strategic leadership with hands on execution to keep projects aligned and moving forward.
- Communicate with clarity, precision, and confidence in all formats. Influence stakeholders through strong logic, clean storytelling, and grounded recommendations.
- Comfort using AI tools to accelerate synthesis, enhance narrative development, and generate early drafts of presentations or offer structures. Able to integrate AI into workflows without sacrificing accuracy or strategic rigor.
- Experience building simple financial or strategic models that support pricing logic, offer design, or competitive positioning. Able to structure inputs and outputs cleanly to help guide decision making.
- Ability to interpret performance data, run directional analyses, and apply statistical reasoning to strengthen arguments in presentations. Comfortable identifying meaningful patterns and avoiding false signals.
- Ability to query data from internal systems or databases to support storytelling in decks. Comfortable pulling metrics, cleaning data, and shaping insights that drive a stronger narrative.
- Experience running structured working sessions that shape customer insights, refine messaging, or build consensus on offer design.
- Demonstrated ability to guide senior stakeholders toward a clear point of view. Uses strong logic and communication to create alignment in high stakes environments.
- The role may begin without direct reports and expand to oversee a small team responsible for presentation design, messaging, and GTM operations.
- Primarily internal with significant external influence through high stakes client presentations, monthly client calls, and sales materials.
- VP level. Planning horizon is quarters to years. Responsible for building GTM strategy that scales with the company’s growth trajectory.
WHAT’S IN IT FOR ME?
SALARY RANGE
- $190 - $230k base salary, annually
- This is prior to any benefits (see the “ABOUT US” Section for additional details)
- Bonus Structure | 30% of Base
At CTC, we are fixated on building the next generation of legendary brands and the people who will lead them.
To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.
We recognize these values aren't for everyone. They're challenging.
In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.
For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.
- We Set the Standard
- We Are Driven To Increase Value
- We Create an Environment of Excellence
We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:
- 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
- TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
- MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
- WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually
CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.
Common Thread Collective provides this Privacy Notice for California Consumers/Employees only to individuals residing in the State of California who are considered “Consumers” under the CCPA and from whom we collect “Personal Information” as described in the CCPA (“Consumers”). This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 (“CCPA”). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click here.
Top Skills
What We Do
Common Thread Collective is an ecommerce growth agency. We help businesses break through to their next tier of revenue by leveraging our formula: (Visitors x Conversion Rate x LTV) - Variable Costs = Profit.
As entrepreneurs ourselves, we know what it’s like to watch a business grow and thrive against the odds.
The “common thread” we’ve found between successful brands is simple: they have a clear business goal and they know how to set targets that ladder up to that goal.
With teams dedicated to growing and scaling brands — across paid media, retention, and strategy — we’re in the business of translating big-picture goals into concrete steps and transforming those steps into real-world outcomes.
Here’s another way of putting it:
We know how to turn a dream into a reality. Whether the dream is to grow year-over-year, sell the business, or change the world, that shared dream is the common thread that unites us.
