Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why TrafileaWe’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
🚀 We build and scale our own brands.
🦾 We invest in AI and automation like few others in eCom.
📈 We test fast, grow fast, and help you do the same.
🤝 Be part of a dynamic, diverse, and talented global team.
🌍 100% Remote, USD competitive salary, paid time off, and more.
Key ResponsibilitiesThe mission of the VP of Finance is to serve as a strategic financial leader, overseeing investor relations, banking partnerships, governance, and capital strategy. This role ensures sustainable growth, financial transparency, and investor confidence by aligning financial planning with corporate objectives. The VP of Finance will drive fundraising, optimize capital allocation, and modernize financial systems while maintaining strong governance and compliance.
Strategic Financial Leadership
Oversee budgeting, forecasting, and scenario modeling to guide executive decisions.
Develop KPIs connecting operational performance to financial outcomes (CAC, LTV, cash conversion cycle).
Evaluate ROI on marketing spend, product launches, and strategic initiatives.
Fundraising & Capital Strategy
Lead equity, debt, and hybrid fundraising efforts, from investor sourcing to deal closure.
Optimize capital structure to minimize cost of capital while supporting flexibility and growth.
Drive M&A and strategic investments, ensuring due diligence and integration.
Investor Relations
Build investor trust through roadshows, earnings calls, and transparent reporting.
Deliver compelling investor presentations, quarterly updates, and annual reports.
Serve as primary point of contact, proactively addressing risks and opportunities.
Banking & Treasury Management
Manage global and U.S. banking relationships.
Oversee debt financing, credit facilities, and liquidity management.
Implement working capital optimization strategies and fraud prevention controls.
Finance Process Modernization
Streamline and automate financial processes for scalability.
Integrate real-time financial systems and dashboards to support agile decisions.
Strengthen internal controls and risk management frameworks.
Corporate Governance & Compliance
Ensure compliance with U.S. GAAP, tax regulations, and governance requirements.
Partner with Legal/Compliance to mitigate risks and uphold transparency.
Deliver board-level financial reports, forecasts, and insights.
Global & E-Commerce Financial Expertise
Optimize cross-border tax strategies and ensure multi-jurisdiction compliance.
Improve payment processing economics and settlement efficiency.
Manage inventory financing, supplier terms, and receivables.
Team Leadership & Development
Build and lead a high-performing finance team across FP&A, treasury, governance, and IR.
Mentor finance talent and foster a culture of accountability and integrity.
Bachelor’s in Finance, Accounting, Economics, or Business (MBA or CPA preferred).
10+ years in senior finance roles.
Strong background in investor relations, banking, fundraising, and corporate governance.
Deep understanding of U.S. financial regulations and governance frameworks.
Strategic thinker with strong analytical and financial modeling skills.
Proven leadership in cross-functional and investor-facing roles.
Excellent communication, interpersonal, and negotiation abilities.
Business-oriented, proactive, and resilient.
Strong decision-maker with high integrity and attention to detail.
Capable of balancing competing priorities under pressure.
Skills Required
- Bachelor's in Finance, Accounting, Economics, or Business
- MBA or CPA
- 10+ years in senior finance roles
- Strong background in investor relations, banking, fundraising, and corporate governance
- Deep understanding of U.S. financial regulations and governance frameworks
- Strong analytical and financial modeling skills
- Proven leadership in cross-functional and investor-facing roles
- Excellent communication, interpersonal, and negotiation abilities
- Experience leading equity, debt, hybrid fundraising and M&A (due diligence and integration)
- Experience managing treasury, banking relationships, liquidity, working capital optimization
- Global e-commerce finance experience: cross-border tax, payments, inventory financing, receivables
What We Do
Trafilea is a consumer tech platform business leveraging AI, advanced analytics, proprietary technology, and proven world-class marketing to build and scale category-defining brands in women’s intimates, beauty, and wellness — primarily for the U.S. market. We are a remote data-driven team of ambitious doers, passionate marketers, and tech innovators with the instincts and energy to transform the world as we know it.
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