TelevisaUnivision is the leading media company serving Hispanic America. Our powerhouse brand and extensive portfolio of Television, Radio, and Digital assets deliver an exclusive and highly engaged audience that remains an underdeveloped growth opportunity across many categories.
The TelevisaUnivision Enterprise team seeks a highly experienced and motivated senior business development executive to work closely with targeted companies and their respective agencies. Extensive knowledge of the Food & Beverage category and go-to-market strategies are essential. The goal of the position is to help capture TelevisaUnivision’s fair share of advertising spend by delivering strategic solutions supported by TelevisaUnivision’s vast solution capabilities and extensive media portfolio.
The ideal candidate possesses strong analytical, strategic, and communication skills, an entrepreneurial spirit, strong storytelling abilities, and the aptness to deliver marketing solutions that will drive growth for our clients and revenue for TelevisaUnivision. As a category specialist, you will develop strategic plans with senior management and help create solutions that yield successful go-to-market activations for clients with trackable ROI.
YOUR DAY-DAY:
- Drive revenue growth and meet or exceed quarterly and annual revenue goals by activating zero-share clients and brands, growing advertising revenue against low-share brands, and maintaining currently active clients/brands.
- Effectively apply Hispanic consumer insights and research resources to build a compelling business case for the target brand
- Engage and work closely with targeted brand managers and C-Suite leaders to help them understand the compelling business case and opportunity of Hispanic consumers
- Assess target brand needs and help build marketing solutions by leveraging TelevisaUnivision’s capabilities and portfolio
- Partner with internal teams to implement sales solutions; Communicate extensively with internal stakeholders, including sales leaders
- Develop and service new relationships with key accounts directly and with agencies in partnership with multi-media stakeholders
- Prospect potential new clients and build an active pipeline of accounts
- Drive new business activations and closely steward active accounts to ensure success and renewals.
- Stay on top of industry trends and market intelligence on prospect accounts
YOU HAVE:
- Bachelor’s Degree required or a minimum of 7+ years of marketing/sales experience
- Minimum of 4 years of Streaming/OTT, Social, Digital, a/o Audience/Advanced TV
- Domain expertise with the Food & Beverage Industry
- Established strong relationships/connections with decision-makers within the category
- Experience in a sales/business development capacity working directly with high-level decision makers c-suite (i.e. CMOs, CGOs, SVPs, and VPs of Marketing, Brand Managers, and advertising agencies)
- Strategic planning experience coupled with strategic mindset that can translate data and build compelling business cases
- Experienced at leveraging data and insights to create a compelling business case for a client
- Proficiency in Excel, Word, PowerPoint, and Outlook
- Must bring unique strengths in the areas of strategic thinking and analytical capability coupled with business strategy & financial knowledge
- Excellent communication skills including strong presentation and client engagement skills with creative and compelling storytelling abilities
Eligibility Requirements:
- Must be willing to work from an office in New York City, other locations depending on the right candidate
- Employment/education will be verified
- Must be willing to travel
- Applicants must be currently authorized to work in the United States on a full-time basis
Exact compensation may vary based on skills, experience, and location. Please note the national salary range listed in the job posting reflects the new hire salary range across levels and U.S. locations that would be applicable to the position. Base pay Range: $200,000-260,000 base + bonus + benefits
OUR BENEFITS:
TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.
TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.
Top Skills
What We Do
TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMas, and a portfolio of 38 cable networks, which include TUDN, Galavision, Distrito Comedia and TL Novelas. The Company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world.
