VP, Enterprise Data Sales

Predactiv’s DaaS team is actively seeking a VP, Enterprise Data Sales to help drive revenue and help Predactiv’s customers realize value by using Predactiv data across objectives that span Insights & Analytics, Targeting & Activation, and Post-Ad Exposure Optimization & Measurement.

About Us:

Predactiv is a next-generation, AI-powered data technology company that enables clients to unlock the full potential of data. Predactiv’s innovative technology integrates proprietary data with any data source, providing the AI processing and engineering prowess to yield advanced learnings that can be seamlessly activated across the digital ecosystem.

The Predactiv DaaS Solution suite includes Data Feeds, Psychographic Segments, Predictor Segments, as well as the Predactiv Data Platform, a comprehensive and integrated UI that leverages Generative AI and advanced data science to enable seamless data activation and distribution across the entire digital ecosystem.

Responsibilities:

In this role, the VP, Enterprise Data will be responsible for driving adoption of our DaaS enterprise data solution suite across Sell Side, AdTech, and Buy Side organizations. The role requires a deep understanding of how DaaS solutions can drive value across the complete Advertising & Marketing ecosystem.

Specific responsibilities span sales engineering, driving usage, and architecting new use cases for Predactiv’s DaaS solution suite. Further objectives, in support of these responsibilities, include:

• Drive new sales for complex, high-potential enterprise prospects by collaborating with the sales, operations, and product teams to address customer requirements and ensure successful deal closure
• Focus on driving interest and engagement for the Predactiv Data Platform, particularly across marketers and platforms.
• Build strong relationships with customers to uncover and identify opportunities to drive further revenue via upsells and expansion
• Prepare and deliver technical presentations, demonstrations, and proposals to prospects.
• Tailor Predactiv solutions to address customer needs and showcase the value proposition of our offerings.
• Drive further revenue via upsells and expansion across existing clients by uncovering further opportunities for customer use cases.
• Develop new content, such as case studies, curated data cuts, and approaches, to help our prospects and customers drive ROI via Predactiv’s data solution suite.
• Contribute to and enhance the GTM approach of the Predactiv DaaS solution suite.

Requirements:

• 10+ years of Enterprise sales experience, ideally having sold data solutions and/or data platforms across the Advertising & Marketing ecosystem.
• Ability to drive enterprise-class sales processes across multiple target constituents, including Product Leads, Data Scientists, Engineering and Business Development.
• In-depth and thorough understanding of the AdTech and MarTech ecosystems, especially around Programmatic and Big Data.
• Ability to articulate complex and detailed implementations of Predactiv Data Solutions.
• Aggressively prospect and qualify high value opportunities; have the ability to structure complex deal terms that maximize customer value while driving measurable revenue for Predactiv.
• Ability to articulate client and industry needs or trends back to Predactiv’s Product organization for development purposes.
• Self-starter with high degree of curiosity and motivation.
• Strong senior industry relationships across technical and business constituents, ideally across major brands and adtech firms.
• Excellent communication, presentation skills, negotiation and closing skills.
• Bachelor’s degree.