The Role
This role involves overseeing e.l.f. SKIN's marketing strategy, driving growth, and managing cross-functional teams for seamless execution across all platforms.
Summary Generated by Built In
About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
Position Summary
We are seeking an experienced Marketing VP to join our dynamic, fast paced team. This is a highly visible leadership role on a high growth brand and category segment. The ideal candidate is an experienced strategic marketer, with strong analytical skills and boldness to bring forward creative and disruptive thinking through breakthrough marketing strategies and ideas. S/he will need to bring a depth of experience in skincare and take a proactive approach to accelerate building skincare awareness and credibility.
This role requires strong ability to develop strategies across all cross-functional teams including Creative, Integrated Marketing, eCommerce and Digital, Visual Merchandising, Product Marketing, and Finance to create a strong, seamless brand execution and experience across all touch points along the consumer decision journey.
This person must be able to work on-site at either our New York or Oakland office.
Responsibilities:
- Responsible for the management of a P&L and brand forecast.
- Oversee all aspects of e.l.f. SKIN’s marketing strategy and operations, driving growth and ensuring a strong brand presence across all platforms, retail and digital channels.
- Define the e.l.f. SKIN strategic roadmap and global strategy to disseminate to all markets.
- Liaise closely with global marketing, digital and sales teams to ensure that local market and retailer needs are supported with tailored assets, messaging & programs.
- Provide thought leadership and direction on product innovation pipeline from insights and trends.
- Identify partnerships and manage integrated marketing campaigns that align with brand vision. Serve as liaison to creative agencies & drive execution against campaign goals.
- Leverage consumer and market insights to tap new opportunities to deepen penetration with focused audience targets.
- Build strong partnerships with customers to inform opportunity areas and further support business needs.
Requirements:
- BA or BS required
- 10-15+ years of experience in Marketing, with 5-7+ years in skincare is required.
- Strong leadership and people management with a track record of building teams.
- Rich experience with agency management and ownership of marketing budgets.
- Experience developing multifaceted brand campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition.
- Able to work in fast-paced environments and prioritize competing demands.
- Results-oriented mindset with a focus on driving sales and brand awareness.
- Bias towards bold action and ability to execute with quality and speed.
- Ability to think creatively, build compelling, fresh ideas with a discerning brand eye.
- Must be team-oriented, responsive, comfortable collaborating and driving integration.
- Excellent English written and verbal communication skills; must have ability to bring strategic thinking and be able to design in Keynote and PowerPoint.
- Passion for skincare beauty and a strong pulse on new launches, industry trends, as well as social and cultural conversations.
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Top Skills
Keynote
PowerPoint
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.
Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
