The Role
Leads integrated omnichannel strategy and execution for pharmaceutical clients, including customer journey mapping, content orchestration, personalization, analytics, optimization, vendor strategy, drug launches, and brand planning. Advises senior clients, leads cross-functional teams, supports business growth, advances AI/ML-enabled capabilities, and develops talent and operational best practices.
Summary Generated by Built In
JOB DESCRIPTION
VICE PRESIDENT, DIRECTOR OF OMNICHANNEL
Strategy
Reports to: Chief Strategy Officer
The role requires deep expertise in integrated marketing, content orchestration, customer experience, and analytics, paired with the ability to translate complex business challenges into actionable strategies that drive measurable results. This leader will establish best practices, develop talent, and strengthen collaboration across disciplines while maintaining accountability for execution and optimization.
The VP, Director of Omnichannel embodies Calcium+Company’s core values of commitment, integrity, and respect in their work and relationships with colleagues and clients.
Key Job Responsibilities
(Duties may include, but are not limited to, the following)
(Skills/Requirements)
EOE/AA/M/D/V/F.
VICE PRESIDENT, DIRECTOR OF OMNICHANNEL
Strategy
Reports to: Chief Strategy Officer
Job Summary
The VP, Director of Omnichannel will lead the development and execution of integrated, data-driven omnichannel strategies that deliver personalized experiences to HCP and patient audiences. As a senior leader within the growing Strategy team, this individual will guide high-priority client engagements, serve as a trusted strategic advisor, and help shape the evolution of Calcium+Company’s omnichannel capabilities and offering.The role requires deep expertise in integrated marketing, content orchestration, customer experience, and analytics, paired with the ability to translate complex business challenges into actionable strategies that drive measurable results. This leader will establish best practices, develop talent, and strengthen collaboration across disciplines while maintaining accountability for execution and optimization.
The VP, Director of Omnichannel embodies Calcium+Company’s core values of commitment, integrity, and respect in their work and relationships with colleagues and clients.
Key Job Responsibilities
(Duties may include, but are not limited to, the following)
- Omnichannel Leadership: Lead omnichannel strategy and oversee execution across key client accounts, ensuring alignment with brand objectives, audience needs, and measurable business outcomes.
- Client Partnership: Serve as a senior strategic advisor to clients, lead high-level discussions and presentations, and build confidence in omnichannel investment, implementation, and optimization.
- Ecosystem & Journey Mapping: Direct the development of customer journey and engagement frameworks that connect channels, content, investment, data sources, and optimization triggers into cohesive audience experiences.
- Vendor/Partner Strategy: Lead the evaluation and recommendation of omnichannel media, technology, and execution partners based on client objectives, platform capabilities, and performance potential.
- Organizational Excellence: Establish and evolve processes, standards, and strategic frameworks that strengthen the consistency, quality, and scalability of omnichannel delivery while accommodating individual client needs.
- Analytics & Optimization: Partner with Data & Analytics to establish measurement frameworks and KPIs, translate performance insights into strategic recommendations, and guide ongoing optimization.
- Long-Term Planning: Own the development of omnichannel visions, strategies, and roadmaps for clients across lifecycle stages, including launch planning and evolving brand needs.
- Cross-Functional Leadership: Align Integrated Strategy, Creative, Account, Media, UX, and Technology & Solutions teams around shared priorities and integrated solutions.
- Capability Development & Innovation: Advance Calcium+Company’s omnichannel offering by identifying emerging technologies, data solutions, and applications of AI/ML that improve planning, personalization, and execution.
- Business Growth: Lead omnichannel strategy for new business pitches and identify opportunities to expand existing client relationships.
- Talent Development: Mentor and develop team members, provide strategic direction and actionable feedback, and foster accountability and collaboration.
(Skills/Requirements)
- 10+ years of experience in omnichannel, CX, integrated marketing, analytics, or engagement roles within pharmaceutical marketing/advertising, including significant experience leading omnichannel strategy and execution.
- Demonstrated success leading complex client engagements, cross-functional teams, and multiple workstreams at a senior level.
- Experience leading omnichannel planning and execution for drug launches and/or label updates.
- Deep expertise in HCP marketing, including CRM/RM, HCP-native platforms, media partners, and the interplay between sales and marketing; experience with patient engagement preferred.
- Expert knowledge of healthcare marketing vendors, partners, and data solutions, with the ability to guide strategic partnership and investment decisions.
- Strong understanding of audience segmentation, journey mapping, content orchestration, personalization, and measurement frameworks.
- Experience evaluating or applying AI/ML to improve omnichannel planning, execution, and optimization.
- Proven ability to translate complex data and insights into clear strategic recommendations and measurable business outcomes.
- Demonstrated ability to build and evolve capabilities, processes, and best practices across teams.
- Experience contributing to new business pitches and organic account growth.
- Strong leadership and mentorship skills, with the ability to influence stakeholders and develop talent.
- Excellent communication, presentation, and executive-level client relationship skills.
- Advanced proficiency in Microsoft Excel and PowerPoint.
- Ability to balance long-term strategic vision with accountability for execution, quality, and performance.
- Strong problem-solving skills, sound judgment, and a passion for innovation.
EOE/AA/M/D/V/F.
Skills Required
- 10+ years of experience in omnichannel, customer experience, integrated marketing, analytics, or engagement roles within pharmaceutical marketing or advertising
- Significant experience leading omnichannel strategy and execution
- Experience leading complex client engagements, cross-functional teams, and multiple workstreams at a senior level
- Experience leading omnichannel planning and execution for drug launches and/or label updates
- Deep expertise in HCP marketing, including CRM/RM, HCP-native platforms, media partners, and sales and marketing integration
- Patient engagement experience
- Expert knowledge of healthcare marketing vendors, partners, and data solutions
- Understanding of audience segmentation, journey mapping, content orchestration, personalization, and measurement frameworks
- Experience evaluating or applying AI/ML to omnichannel planning, execution, and optimization
- Ability to translate complex data and insights into strategic recommendations and measurable business outcomes
- Ability to build and evolve capabilities, processes, and best practices across teams
- Experience contributing to new business pitches and organic account growth
- Strong leadership and mentorship skills
- Excellent communication, presentation, and executive-level client relationship skills
- Advanced proficiency in Microsoft Excel and PowerPoint
- Ability to balance long-term strategic vision with execution, quality, and performance accountability
- Strong problem-solving skills, sound judgment, and passion for innovation
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The Company
What We Do
Calcium+Company is an award-winning health communications group dedicated to nourishing companies and brands across their full lifecycle. To collaborate with a broad array of diverse clients and deliver innovative solutions, we’re organized around specialty divisions that include Calcium (healthcare marketing), Vitamin MD (medical communications), PRotein (public relations), Amino (oncology marketing), and Cobalt (commercial planning and market access). Our integrated strategy group, which combines brand, medical, and engagement strategy into one solution, works across Calcium+Company to deliver strategy grounded in behavioral science and data analytics. We are proud of our work but equally proud of our culture and were recently ranked one of MM+M’s 2024 Best Places to Work. Calcium+Company is led by CEO Judy Capano and Group President Greg Lewis. #nourishmentforlife
