The Role
Owns the demand-generation pipeline, budget, paid media, ABM, inbound content, field marketing, marketing operations, martech, analytics, and team development. Builds multi-channel programs, manages attribution and funnel performance, optimizes CAC and payback, develops account-based campaigns, and hires and leads a high-performing marketing organization. Requires extensive B2B SaaS demand-generation experience, strong analytical skills, AI-building capabilities, and executive-level cross-functional leadership.
Summary Generated by Built In
What you own
- Pipeline Model & Budget Own the pipeline target and the model behind it — channel mix, spend allocation, conversion rates, stage-by-stage targets.
- Paid Media LinkedIn, Google, SEO, Reddit, and any channel that earns its place on ROI.
- ABM Campaigns Design and run account-based programs targeting named enterprise accounts. Own account selection and tiering, campaign strategy per segment (1:1, 1:few, 1:many), the content and creative stack behind each program, orchestration across paid, email, direct mail, and sales plays, and account-level conversion tracking and pipeline attribution. Work with Sales and Product Marketing to align target account lists and ensure messaging lands.
- Content & Inbound Own the content programs that drive inbound traffic and website conversion: webinars, newsletters, syndication programs, gated assets, SEO content, and blog. Responsible for editorial calendar, production cadence, distribution strategy, and conversion optimization from visit to MQL.
- Field Marketing Tradeshows, industry conferences, hosted dinners, and regional events. Plan, execute, measure.
- Marketing Operations Lead routing, scoring, lifecycle management, campaign ops, and data hygiene. The operational backbone that makes everything else work.
- Martech & Lead-Gen Stack Own the full tech stack required to generate, capture, enrich, and route demand.
- Marketing Analytics Multi-touch attribution, funnel analytics, cohort and channel ROI, CAC and payback by source. Build the reporting that tells the truth and use it to make every budget decision. If a dashboard doesn't exist, build it.
- Team Inherit a partial team and build out the rest. Scope roles, hire operators, set people up to own their domains.
Requirements
What we're looking for
- Pipeline track record : You've personally owned a demand number and hit it, at scale, with real budget behind it.
- 8–12 years in demand gen / growth Senior demand generation, growth, or performance marketing roles at high-growth B2B SaaS companies — ideally enterprise. You've run multi-channel paid, owned a martech stack, and managed a meaningful budget end-to-end.
- People leader 3+ years managing marketers and operators directly. You hire well, develop fast, and can build a function from zero.
- Analytically rigorous You live in CAC, payback, attribution, and conversion by stage and source. You build models from scratch, interrogate data, and reallocate spend based on evidence.
- ABM experience You've run account-based programs at enterprise scale — tiered account lists, multi-channel orchestration, account-level measurement.
- AI builder, not just AI user You build with LLMs and AI tools — enrichment automations, programmatic content, attribution dashboards, campaign-ops scripts. You go from "we need this" to a working prototype without filing an engineering ticket. You hold your team to the same standard.
- Peer-level operator You can sit across from a VP of Sales or Biz Ops, push back where needed, and drive alignment through clarity and results.
- Builder mentality You don't wait for a playbook. You see a gap, build the solution, ship it. Speed over polish.
Skills Required
- 8-12 years of experience in demand generation, growth, or performance marketing, preferably at high-growth enterprise B2B SaaS companies
- Demonstrated ownership of pipeline targets and successful demand-generation performance with significant budgets
- Experience managing multi-channel paid marketing and owning a martech stack end to end
- At least 3 years of direct people-management experience leading marketers and operators
- Strong analytical expertise in CAC, payback, attribution, conversion rates, funnel analytics, and channel ROI
- Enterprise-scale account-based marketing experience, including tiered account lists, multi-channel orchestration, and account-level measurement
- Ability to build prototypes and automations using LLMs, AI tools, enrichment workflows, programmatic content, dashboards, or campaign operations scripts
- Ability to partner effectively with VP-level Sales and Business Operations stakeholders
- Builder mentality with the ability to create processes and solutions without an established playbook
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The Company
What We Do
Leena AI is an autonomous conversational AI-backed platform that helps enterprises better employee experience. The platform is powerful, flexible, and made to meet the needs of any enterprise. With Leena AI, companies can eliminate the need for HR staff to work on tasks such as answering policy-related questions, knowledge management, generating employee documents on demand, and managing employee tickets so they can focus on high-value activities. Leena AI plays well with 20 plus platforms, including SAP SuccessFactors, ADP, Oracle, Workday, and Microsoft Office 365. It is trusted by 1M employees across companies like Nestle, Puma, AirAsia, Coca-cola, Lafarge Holcim, and Abbott. The platform is capable of handling every aspect of employee experience across the employee lifecycle. From FAQ automation and employee engagement right up to employee onboarding, the platform aims to help organizations streamline all HR workflows.
