The goal of BarkleyORKP is to build the most forward-thinking media brands in the US. The VP, Data & Research will play a critical role in developing audiences in paid media, as well as managing the full suite of media research tools. This person will sit within the analytics team working closely with the Media Strategy and Business Intelligences teams to translate audience segments and audience insights into actionable and buyable media. In addition to that, the VP, Data & Research will oversee media research and drive media intelligence across the organization.
Key Responsibilities:
Audience & Data Strategy
- Work with leadership to design a process for developing media audiences and media insights used for addressable and general media planning and buying.
- Develop a process for translating client and strategy team audience segments to actionable and buyable media across platforms and channels
- Work with the strategy, analytics, and media strategy teams to create custom audience and data strategies for clients.
Media Tools & Research
- Oversee and lead the agency’s media research approach including the identification, selection, and use of key tools and platforms.
- Work with the Tech & Analytics teams to identify strategic tech and data platforms and tools for audience and research analysis and activation.
- Work with Business Intelligence and Media Planning to manage and leverage the full research tool suite.
- Work with Tech & Product team to develop a proprietary audience platform.
Required Skills & Experience:
- 10+ years of working with and managing media research and media tools.
- Deep understanding of media data, addressable media, audience segmentation, and ad tech.
- Proven experience in market research and media research tools and methodologies.
- 5+ years of working in an advertising agency or other fast paced environment.
- We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
- BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.
What We Do
Barkley is an independent creative idea company.
Potent modern brands are whole brands — they need creative ideas across a wide spectrum, from business to marketing — all built around a core, long idea we call a Red Thread. This spectrum is our playground.
We are committed to knowing modern consumers better than anyone, and we're out to prove creativity can solve any problem.
We're known for our ❤️ and hustle, and we’re always looking for whole brand thinkers.
