The VP of Creative is the brand’s chief storyteller and creative visionary—responsible for evolving the brand personality and leading how it comes to life across every channel and experience. This role thrives in the inspiring and emotionally resonant side of the brand but balances it with logic, pragmatism, and scalable execution. You will guide the creative vision, mentor a growing team of Art Directors and Designers, and collaborate with Production leaders to deliver content at scale. From user-generated to AI-generated to brand-generated content, you’ll shape a storytelling engine that connects emotionally and delivers business impact.
Key ResponsibilitiesBrand Leadership & Vision- Evolve and elevate the brand personality to resonate deeply with consumers.
- Challenge creative conventions and bring bold, fresh ideas while staying true to brand strategy.
- Translate brand strategy into powerful storytelling that connects emotionally and drives results.
- Partner with other business leaders to align creative direction with business priorities and consumer insights.
- Lead and mentor Art Directors (Traditional Media + Digital), a Social Designer, and a growing team of in-house designers.
- Partner closely with the Production team and specialists in video, 3D, copy, imagery, and audio to ensure creative excellence across mediums.
- Inspire, coach, and empower the design team to elevate their craft and output.
- Foster a culture of creativity, collaboration, and high performance.
- Drive the creation of inspiring, scalable content across paid, owned, earned, website, and experiential channels.
- Lead storytelling across visual, interactive, and written mediums.
- Ensure a seamless blend of UGC, AI, and brand-generated content to tell a unified brand story.
- Balance speed-to-market with quality and craft, ensuring content is both rapid and resonant.
- Create campaigns and experiences that emotionally engage consumers and inspire them to transform their outdoor living spaces.
- Explore and adopt emerging formats, platforms, and tools to keep the brand relevant.
- Ensure storytelling feels unified across channels—design, copy, video, 3D, social, and experiential.
- Creative Visionary: Bold thinker who can push boundaries while guiding teams to practical execution.
- Storyteller at Heart: Exceptional skill in shaping stories across visual, interactive, and written mediums.
- Pragmatic Leader: Balances emotional resonance with scalability and operational discipline.
- Content-First Mindset: Expertise in building scalable content ecosystems including UGC and AI-generated content.
- Collaborative Mentor: Proven ability to lead, inspire, and mentor creative teams.
- 10+ years of creative leadership experience, ideally with consumer lifestyle, design, or retail brands.
- A strong portfolio showcasing brand storytelling across diverse mediums.
- Experience leading and scaling creative teams, both in-house and through agency/partner networks.
- Proven ability to evolve brand personality and deliver rapid, high-volume content creation.
- Passion for design, culture, and inspiring consumers to transform their environments.
- Comfort with emerging tools/AI.
- Ability to connect creative vision to business KPIs and insights.
- Lead the creative transformation of a beloved American-made consumer brand.
- Build and mentor a growing creative team during a time of expansion and innovation.
- Collaborate with passionate teams driven by purpose, craftsmanship, and storytelling.
- Competitive compensation, benefits, and growth opportunities.
Estimated salary range: $175,000 – $200,000+, commensurate with experience and scope of responsibilities.
Top Skills
What We Do
We’re a Boston-based team of innovative, creative and passionate individuals who love to collaborate.
Together we craft marketing solutions and digital products that convey messages, drive results and set our partners apart. We are problem solvers who become an extension of our clients’ teams as we take their marketing to the next level. The combination of form with function, design with development and messaging with measurability is the foundation of our meticulously integrated agency.
We take pride in designing, developing and delivering integrated marketing services for companies of all sizes throughout the world. From adventure travel outfitters to publicly traded companies, 829 is an adaptable agency for all shapes and sizes.
Why Work With Us
We're in the business of building relationships, and that starts with our team. At 829, we're not just looking for our talent to be a culture fit, we're looking for a culture add. We promote from within, train our associates, and have career progression developed for every team.
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