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GSTV is a data-driven, national video network delivering targeted audiences at scale at fuel retailers.
The Role
The VP, Client Partnerships at GSTV builds strategic solutions for clients, drives revenue growth, and manages key advertising relationships. Responsibilities include market outreach, optimizing partnerships, and collaborating with teams to enhance sales effectiveness and revenue opportunities.
Summary Generated by Built In
GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.
GSTV Values:
● Growth Focused
● Social Accountability
● Tenacious Behavior
● Valued Actions
Benefits Day One! Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans., Paid Holidays, 20 PTO days + Sick time, Perks, HSA and FSA and Lifestyle Spending Account (1st of mo after 30 days), 401K Match (90 days).
GSTV offers both hybrid and remote work situations. Candidates located within commutable distance to our New York Office will be tagged to that office and are not currently considered 100% remote.
VP, CLIENT PARTNERSHIPS
* This is an individual contributor role located in New York, NY.
Summary:
GSTV is looking for VP, Client Partnerships candidates with a demonstrated history of building strategic solutions for client partners while scaling revenue growth in national advertising markets. Our sales team manages and grows key relationships with brands and agencies while driving constant focus on partner solutions and results. We win when our partners grow their businesses. The right candidates are comfortable in today’s constantly changing media landscape, and leverage data for insights, content for context and GSTV’s growing scale into mobile, video, digital, DOOH solutions and more.
Our VP, Client Partnerships drive marketplace outreach to leading national advertisers, major holding company strategy and investment teams within key vertical categories and geographies. You will likewise work alongside peer leadership to leverage data and analytics, content, product, technology and endemic industry relationships for new revenue and growth opportunities.
Responsibilities:
- Drive aggressive revenue targets across multiple GSTV revenue opportunities.
- Create solutions for customers leveraging in-depth understanding of the national advertising, digital video and data-driven audience targeting and attribution marketplace.
- Manage and grow a defined territory against existing and new business goals.
- Ensure frictionless communication between the marketing, product, sales planning and analytics teams.
- Identify market opportunities leveraging GSTV’s growing capabilities in new categories / platforms / verticals.
- Cultivate relationships with partners, optimize their performance and identify additional business opportunities to expand partnership revenues.
- Provide regular updates to key stakeholders including salesforce effectiveness, revenue forecasting, CRM tools and so on.
Requirements:
- BA/BS degree from a leading U.S. or International University and/or equivalent years of experience required. 7+ years of media industry experience, 5 of which in a senior sales role.
- Demonstrated track record of managing a client territory with current and new business relationships while consistently achieving and exceeding sales targets.
- Understand and drives solution selling – previous experience introducing new products to market and leveraging video, content, data, mobile and DOOH solutions also valuable.
- Understands agency, advertiser, and publisher landscape, and experience building broad coalitions of influencers and decision-makers to drive revenue growth and client retention.
- Have a well-established industry network as well as credibility as a solutions-based partner.
- Ability to access and present with immediate credibility to senior agency teams, C-level brand executives and industry peers.
- Proven ability to manage against clear and deliverable goals – demonstrates tenacity, commitment to deliver and be accountable for results.
- Strong organizational / time management skills and be detailed oriented.
- Proven ability to work collaboratively with key partners in sales planning, marketing and insights to scope and prioritize opportunities.
- Excellent verbal and written communications skills including delivering effective presentations.
- Be a self-starter with a diligent work ethic and demonstrated flexibility.
- Highest ethical standards consistent with the policies and values of the company.
- Passion for, and deep understanding of digital media/video monetization products and trends, audience data and solutions-based approach.
- Impressive ability to negotiate deals, think strategically, and understand complex client campaigns.
- Proven ability to manage multiple high-priority projects simultaneously.
- Existing, current relationships with decision-makers at national brands, advertising agencies and advertising technology companies.
- Success individually driving productive, long-term sales relationships.
- Exceptional business acumen and insightful understanding of industry trends & revenue drivers.
- Entrepreneurial drive and an ability to organize, prioritize, and clarify deliverables.
- Dynamic presence, stellar written and presentation skills, and excellent communication and influencing abilities across multiple levels.
- Strong cultural fit will be important – GSTV is a customer-focused, fast-paced results-oriented culture.
- Preferred experience includes working with OMD.
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at GSTV's discretion, or otherwise applicable with local law.
Note: The expected salary range for this position is based on a combination of experience and qualifications for the position, as well as geographic location to align with local market.
Top Skills
Digital
Dooh
Mobile
Video
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The Company
What We Do
GSTV is a data-driven, national video network with tens of thousands of locations across the country. Reaching over 40% of American adults monthly, our broadcast engages viewers with full sight, sound, and motion video as they fuel their vehicles — an essential waypoint on their consumer journey.
We not only offer consumers everything they want to know on the go with engaging, uplifting content, we deliver measurable results for the world’s largest advertisers through immediate action and lasting brand impressions. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction.
Our convenience and fuel partners include 7-Eleven, Arco, BP, Chevron, Gulf, Kwik Trip, Circle K, Speedway, ExxonMobil, Sunoco, Phillips 66, and Marathon.
Why Work With Us
GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.
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