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The Role
Leads channel business development and new-logo acquisition for a marketing and technology business unit. Builds and manages sales teams, develops complex sales strategies, exceeds revenue goals, manages budgets and KPIs, and cultivates relationships with prospects, clients, partners, and executives. Partners with marketing and channel stakeholders to generate leads, improve sales ROI, identify growth opportunities, and deliver strategic marketing and technology solutions.
Summary Generated by Built In
The VP, Business Development is a senior-level individual contributor responsible for personally creating, advancing, and closing strategic new-logo business for Ansira. The VP will influence and coordinate cross-functional partners while maintaining personal accountability for pipeline, forecast, deal progression, and results.
What you will own
- Personal new-logo growth: Develop and execute a territory and account strategy aligned to Ansira’s priorities.
- Pipeline creation: Personally originate opportunities through outbound, account-based, relationship-led, partner-led, and executive-level selling.
- Complex sales: Lead multi-stakeholder pursuits involving business, marketing, technology, finance, procurement, legal, delivery, and executive stakeholders.
- Executive relationships: Build trusted relationships with economic buyers, sponsors, champions, technical evaluators, and implementation stakeholders.
- Solution development: Shape compelling solutions and business cases with Ansira's marketing, data, technology, creative, and delivery experts.
- Commercial execution: Lead proposals, negotiations, risk management, close plans, and handoffs that are commercially sound and operationally feasible.
- Sales discipline: Maintain accurate CRM records, opportunity stages, forecasts, next steps, and close plans.
- Market insight: Bring buyer feedback, competitive intelligence, and actionable ideas back to Ansira leadership and cross-functional partners.
What success looks like
- Deliver personal new-logo revenue, gross profit, or other approved quota measure.
- Build strong, self-sourced pipeline with credible stage progression.
- Deliver healthy win rate, forecast accuracy, sales-cycle control, and commercial quality.
- Create strong executive and buying-committee engagement in strategic pursuits.
- Maintain alignment between sold work, delivery capability, margin, and client expectations.
- Establish repeatable account planning, discovery, business case, and deal management practices.
Specific revenue, gross-profit, logo, pipeline, and quality goals will be documented in the compensation plan.
What you bring
Required experience
- Demonstrated success personally originating and closing complex new-logo business.
- A track record of achieving or exceeding individual new-business goals in a consultative B2B environment.
- Experience navigating multi-stakeholder sales cycles involving executive, technical, financial, procurement, legal, and delivery stakeholders.
- Evidence of creating pipeline through outbound, account-based, relationship-led, partner-led, and executive-level selling.
- Experience translating complex services, marketing capabilities, technology solutions, or business-transformation offerings into measurable client outcomes.
- Strong commercial judgment, negotiation skills, and understanding of value-based selling.
- Demonstrated use of CRM and sales analytics to manage pipeline, forecast, stage progression, and performance.
- Ability to influence and coordinate cross-functional partners without direct-management authority.
- Executive presence and comfort engaging senior decision-makers.
People-management experience is not required. Experience as a senior individual contributor, strategic account executive, enterprise business developer, or similar new-business seller is highly relevant.
Preferred experience
- Marketing technology, agency services, customer experience, data, technology services, or another consultative environment.
- Selling to or through channel, partner, franchise, distributor, or distributed-market ecosystems.
- Large, complex client relationships and multi-year commercial arrangements.
- Long, multi-stakeholder sales cycles.
- Private equity-backed, high-growth, or transformation environments.
- Bachelor’s degree or equivalent combination of education and relevant experience.
Skills Required
- Bachelor's degree
- 10+ years of relevant experience, including leadership experience
- 10 years of consultative sales experience with large, complex sales deals and cycles
- Experience selling a full-service product suite with end-to-end marketing services and ongoing support
- Experience defining and executing complex sales strategies involving C-level stakeholders
- Ability to learn new service and technology solutions and develop win strategies for new-logo acquisition
- Knowledge of marketing, technology, and channel industry trends, buyer needs, and business structures
- Proven business development sales track record
- Experience creating and managing budgets, agency goals, and data analysis
- Project and people management experience
- Strong verbal and written communication and negotiation skills
- Ability to communicate advanced technical concepts to non-technical audiences
- Strategic thinking, self-direction, and results orientation
- Proficiency in HubSpot, Salesforce CRM, or other CRMs and marketing automation software
- Willingness to travel
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The Company
What We Do
An independent, global marketing technology and services firm, Ansira believes in transparent partnerships to meet clients where they are on their customer experience journey. Ansira designs relevant, persuasive experiences for all the right moments; strengthening relationships, cultivating brand loyalists, and assuring profitable client growth. Teams operating across the US, Europe, South Asia, and Oceania, arm brands and their channel sales ecosystems with digital offerings, channel partner marketing technology and services, and local marketing technology to make these experiences possible.
