We are seeking a VP, Brand Strategy to shape what brands stand for, where they need to go, and why they matter. This role owns the strategic foundation that helps brands uncover their sharpest point of differentiation, connect more meaningfully with audiences, and create a clear path for long-term growth.
This individual will serve as the day-to-day strategic lead for clients and internal teams, ensuring brand strategy drives sharper positioning, stronger audience connection, more effective creative work, and measurable business impact. They will bring clarity to complexity, align teams around a shared strategic vision, and help turn insight into work that moves the brand forward.
What you'll do:
Lead end-to-end brand strategy across key accounts, owning direction, quality of output, and overall impact.
Define brand, go-to-market, and creative strategy, including positioning, messaging architecture, competitive strategy, and strategic foundations.
Lead client workshops, strategic discussions, presentations, and day-to-day engagement.
Translate insights, research, audience needs, and business objectives into actionable plans, briefs, and recommendations.
Ensure execution remains aligned to brand strategy, identifying gaps and course-correcting as needed.
Partner cross-functionally with Creative, Medical/Scientific, Media, Account, Engagement Strategy, Analytics, and other teams to bring strategy to life.
Manage, mentor, and develop junior strategists, providing clear direction and feedback.
About you:
10+ years of experience in brand strategy, strategic planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry.
Proven ability to independently lead strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish.
Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, creative briefs, and campaign strategy.
Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers.
Skilled storyteller, facilitator, and presenter with the ability to translate complex information into clear, compelling narratives.
Collaborative cross-functional leader with the ability to partner effectively across disciplines and guide teams toward aligned outcomes.
Comfortable operating with autonomy, managing ambiguity, escalating selectively, and maintaining accountability for quality and client impact.
Skills Required
- 10+ years of experience in brand strategy or related strategy roles
- Proven ability to lead strategy across complex accounts
- Experience developing brand positioning and go-to-market strategy
- Experience with audience and insight development, including market research
- Skilled storyteller and presenter
- Collaborative cross-functional leader
Avalere Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Avalere Health and has not been reviewed or approved by Avalere Health.
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Leave & Time Off Breadth — Time off is positioned as generous, including vacation, sick leave, and a year‑end holiday shutdown. Remote work flexibility is frequently highlighted as a strong complement to PTO.
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Wellbeing & Lifestyle Benefits — Work-from-home flexibility is emphasized through a “magnet not a mandate” approach with collaboration hubs. Wellbeing resources are visible, including mental-health support networks.
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Parental & Family Support — Family-forming support and external fertility-friendly accreditation are promoted. This signals investment in parenthood pathways alongside broader inclusion initiatives.
Avalere Health Insights
What We Do
Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries. Our team of 1,500+ experts combine their knowledge and expertise across our core disciplines—Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology—to create the connections that make better health happen. We partner with our clients to navigate the complex and rapidly changing healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.
