VP, Brand & Creative Marketing

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role:
As the Vice President of Brand & Creative you will lead development and execution of a comprehensive brand marketing strategy and vision, covering all aspects of the GoodRx business. This role is responsible for brand creativity, positioning, stewardship, and strategy, along with communicating the GoodRx purpose and value proposition internally and externally.
This individual will hone and champion core brand messaging across all touchpoints and teams within GoodRx for each of the customer segments important to the business, ensuring clear connectivity to our central brand purpose. The role requires a passion for building brands, a proven ability to make a complex story relevant and accessible, a relentless focus on the customer, a data driven mindset, and an ability to evangelize the brand message across the company. The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. They will also have a track record of connecting brand value and measurement to business performance, working closely with analytics and insights counterparts.

Responsibilities:

• Amplify the GoodRx brand and position the Company as a trusted partner in the healthcare space for end consumers and for partners, like pharma manufacturers
• Design and implement a brand strategy in partnership with the head of media that builds brand awareness and aligns marketing strategy with business goals
• Works with media, consumer experience/insights, and other teams to develop campaign, evergreen, and segment-level advertising that drives business results
• Partner with internal data teams to track and monitor GoodRx brand performance and contribution to critical business success measures
• Lead and inspire our incredible creative teams in the development of compelling brand assets with messaging that has an enduring effect on our customer segments, raising awareness and building intent to use GoodRx
  
  • Creative Asset Examples: digital channels including social, display, native, video, national video (tv, streaming, OTT) and audio (podcasts, radio, streaming), CRM/SMS, event marketing, influencer/user content, direct mail, point of care marketing, OOH and other print
  • Ensures creative development - internal or partner - adheres to our brand standards and guidelines, and connects to our key messaging pillars
  • Works with internal project/resource management team to ensure effective work allocation across internal, freelance, and agency resources
• Oversees our community engagement (organic social and digital customer management) and content marketing teams, working closely with editorial, PR, and research teams which sit outside of marketing.
• Effectively manage deliverables, report on progress/performance and proactively communicate expectations with team and stakeholders
• Align a main brand message across all GoodRx consumer touch points
• Partner with Marketing, CX/Insights/GTM, Design, Retail, Pharma, and Product teams to ensure a seamless end-to-end customer journey

Skills & Qualifications:

• 4-year degree in Marketing or related field or equivalent
• 12+ years of direct-to-consumer brand marketing experience with proven work examples
• Significant experience as a creative or directing creative teams
• Curated portfolio demonstrating a range of creative executions across channels/segments emphasizing B2C strongly encouraged
• Experience implementing and communicating a meaningful B2C brand visions (B2B experience a plus)
• Deep understanding of effective positioning, brand architecture, and brand voice
• Experience establishing process to drive initiatives forward
• A proven track record of executing multi-channel brand marketing campaigns
• Prior experience with a company with digital customer acquisition preferred
• Excellent strategic customer-focused thinking skills
• Experience using data and metrics to back up assertions of business value
• Highly collaborative individual that leads with trust, influence, and relationship building over title and tenure
• Ability to manage cross functional teams and manage external partners
• Action-oriented with a "roll up your sleeves approach"
• Enthusiastic, passionate, and creative
• Driven to constantly improve work and find new opportunities through research, experimentation, and calculated risk taking
• Healthcare/Financial Services industry experience a plus

All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns.
At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.
San Francisco and Seattle Offices:
$252,000.00 - $402,000.00
New York Office:
$231,000.00 - $369,000.00
Santa Monica Office:
$210,000.00 - $335,000.00
Other Office Locations:
$189,000.00 - $302,000.00
GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!
We're committed to growing and empowering a more inclusive community within our company and industry. That's why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don't necessarily check every box outlined in the job description. Please still get in touch - we'd love to connect and see if you could be good for the role!
GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at [email protected] .
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com .