Title: VP, Brand Consistency
Company/Location: Biolumina / New York, NY
Department/Discipline: Editorial
The VP, Brand Consistency reports to the SVP, Director of Editorial and is charged with ensuring consistency across a large account with multiple indications or workstreams (eg, US, Global, DTC).
Primary Responsibilities:
- Reviews every job on the brand at least twice during the life of the project to ensure consistency in messaging, brand style elements (includes charts/graphs style, footnotes, acronyms), safety requirements, and Regulatory/Client direction across all jobs
- Reviews Med/Legal comments when they come in to ensure they are incorporated correctly and that they get applied to any other pieces with similar content across the brand
- Communicates to Account Services (AS) team any concerns about conflicting Med/Legal comments, inconsistencies introduced by Med/Legal comments across jobs with similar content, or if more information is needed to interpret how to apply comments across multiple formats (eg, print vs digital)
- Keeps agency’s brand style guide(s) updated across brand indications, US/Global, print/digital, HCP/DTC as needed (including maintaining ISI documents on sharepoint online). This is a collaborative process with the brand editor(s), but the VP, Associate Director, Brand Consistency owns the file, updates it regularly, and shares all updates with the full brand team
- Attends all team status/start-up meetings across the brand (includes US, Global, DTC, etc)
- Flags any foreseeable consistency issues at start-up meetings (eg, “on Global they are doing X on a similar type of piece” or “the HCP team was told to use this wording on a recent job,” etc)
- Actively participates in consistency reviews with AS and CW for pieces with shared messaging/data
- Communicates/collaborates with AS and Creative teams to determine necessary updates based on Med/Legal comments across the brand and ensures that all teams across the brand have the most up-to-date information regarding changes to pieces that share messaging/content with other projects
- Stays in constant communication with agency brand editor(s) to pass along updates from Regulatory, AS, or Creative that will affect active or upcoming jobs
- Sets up and conducts monthly meetings with Copy and ED to foster communication/collaboration
- If Client allows, the VP, Associate Director, Brand Consistency reviews ISI leading up to label updates and new indication launches, providing suggestions on wording, style, etc, prior to final approval
Qualifications:
- College degree preferred
- 7+ years of editing/proofreading experience in medical/science/pharma
- Oncology or rare disease experience required
- General agency experience preferred
- Positive/collaborative attitude
Biolumina Values
Open Mind
- Always ask why—of your teammates, your clients, and yourself. And don’t stop there—keep asking questions
- Be respectful of others’ ideas, opinions, and diverse perspectives
- Don’t do things the same way just because that’s the way they’ve been done before
Brave Heart
- Speak your mind…and your heart
- Courageously step forward to try something new and help others to do the same
- Be brave enough to defend your opinions—and brave enough to change them
Ready Hands
- Take the time to teach and learn every day
- Reach out to offer help and put your hand up to ask for help
- Go out of your way to show gratitude and kindness
The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
Salary range here: $128,000 - $148,500
Omnicom Health is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
What We Do
Biolumina is a full-service, omnichannel global healthcare agency focused on bringing high-science brands to life. We build brand experiences that go beyond the rational and use emotional hooks to tap into the hearts of customers, igniting motivation to take action, change behavior, and create brand loyalty. We’re an agency built on curiosity. Our curiosity constantly drives a deeper understanding of everything we touch, using the power of science to translate customer insights into a clear and motivating brand story. We like to think of ourselves as “translational scientists” who take complex scientific ideas and translate them into captivating creative. We push one another to uncover truths, discover potential and create energy that moves the needle forward.
