The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands: Aspen Dental, Motto Clear Aligners, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale. Our continued growth has created an opportunity to join us as a VP, Brand & Integrated Marketing (Aspen).
Position Overview:
The VP, Brand & Integrated Marketing is responsible for developing and executing a comprehensive brand and marketing strategy for Aspen Dental. This role will lead the development and implementation of integrated marketing campaigns across all channels, including digital, social, traditional media, and in-center marketing. A close partner with the field marketing and media teams, this role owns communicating the value of Aspen’s approach to care and providing patients throughout their treatment journey with clear points of differentiation. The VP will also be responsible for managing the brand's reputation and ensuring consistent messaging across all touchpoints.
Responsibilities:
Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy for Aspen, driving measurable growth in patient acquisition and brand equity
Architect and lead the execution of integrated marketing campaigns across all digital and traditional channels, optimizing for performance and ROI through rigorous analytics and testing.
Cultivate and manage high-performing agency partnerships, fostering collaborative innovation and ensuring alignment with brand objectives and budget parameters.
Drive seamless integration of brand promotions and messaging across all patient touchpoints, including in-center experiences, call center interactions, and digital platforms, ensuring a consistent and compelling brand journey
Establish and refine a comprehensive promotional strategy, leveraging market insights and competitive analysis to maximize brand visibility and patient engagement across the entire Aspen ecosystem
Define and enforce brand guidelines and messaging standards, safeguarding brand integrity and ensuring consistent communication across all internal and external channels. Hone in our brand voice and develop content that communicates to our patients clearly, directly and with a preference for action.
Conduct in-depth market research and competitive intelligence analysis, identifying emerging trends and opportunities to inform strategic decision-making and maintain a competitive edge
Champion a patient-centric culture, fostering cross-functional alignment and collaboration to deliver exceptional patient experiences and drive brand advocacy.
Develop and manage the brand's budget, ensuring optimal allocation of resources and demonstrating accountability for achieving key performance indicators (KPIs) related to brand awareness, patient acquisition, and revenue growth.
Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
Minimum Education and Experience
Bachelor's degree in marketing, business, or a related field
15+ years of experience in brand and integrated marketing, with at least 5 years in a leadership role
Experience in the healthcare industry, DTC brand or B2B brands is a plus
Proven track record of developing and executing successful marketing campaigns
Excellent leadership, communication, and interpersonal skills
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Salary: Annual pay range: $250,000 - $290,000, plus bonus/incentives
A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match
Skills Required
- Bachelor's degree in marketing, business, or a related field
- 15+ years of experience in brand and integrated marketing
- At least 5 years of experience in a leadership role
- Experience in the healthcare industry, DTC brand, or B2B brands
- Proven track record of developing and executing successful marketing campaigns
- Excellent leadership, communication, and interpersonal skills
Aspen Dental Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Aspen Dental and has not been reviewed or approved by Aspen Dental.
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Healthcare Strength — The careers page lists multiple medical plan options alongside dental and vision coverage, plus life and disability insurance and mental well-being support. Feedback suggests the healthcare offering is broadly structured and competitive on paper.
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Retirement Support — A 401(k) with company match is prominently advertised, and some employees specifically highlight the 401(k) match positively. Feedback suggests retirement benefits are a meaningful component of total compensation.
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Wellbeing & Lifestyle Benefits — Extras such as student loan refinancing, tuition discounts, pet benefits, identity/fraud protection, financial wellness tools, an EAP, and hardship assistance are included. Feedback suggests these additions expand total rewards beyond base pay.
Aspen Dental Insights
What We Do
Aspen Dental is a nationwide network of independently owned dental practices providing accessible, affordable oral healthcare. The practices offer general dentistry, dentures, implants, clear aligners, and emergency care. They emphasize accessible, affordable treatment, accept most insurance providers, offer flexible payment options, and use onsite labs and customized care plans. Aspen Dental’s website also highlights checkups, same-day appointments, and more than 1,100 offices nationwide.
