VP of Brand and Global Communications

Reposted 2 Days Ago
New York, NY
In-Office
250K-320K
Expert/Leader
Artificial Intelligence • Computer Vision • Mobile • Software
The Role
Role involves defining brand strategy, leading global communications, collaborating cross-functionally, and managing a high-performing communications team. Requires over 10 years of experience, particularly in tech environments.
Summary Generated by Built In

Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces.
Our advanced AI photo and video generation models, including our open-source LTXV model, power our apps and platforms including Facetune, Photoleap, Videoleap, and LTX Studio, allowing creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential. Our influencer marketing platforms, Popular Pays and Content Lab, provide influencers with the ability to scale their content and monetize their work, while offering brands opportunities to expand their reach through tailored creator partnerships.

What you will be doing

Brand Strategy

  • Define and lead brand positioning across products and verticals with differentiated, scalable messaging.
  • Translate marketing and product objectives into creative frameworks and campaigns that deliver measurable impact.
  • Partner with Performance and Product Marketing to ensure brand and growth marketing reinforce each other.
  • Shape the company’s external narrative to influence market perception, strengthen investor confidence, and elevate valuation.

Global Communications

  • Own the global PR and media strategy, from proactive storytelling and thought leadership to crisis communications.
  • Lead executive communications across public and internal channels.
  • Develop an internal communications framework (in partnership with People) to ensure clarity, alignment, and advocacy for our mission and culture.

Cross-Functional Collaboration

  • Partner with Product Marketing on consistent messaging across the funnel.
  • Collaborate with Performance Marketing and Creative on high-impact, brand-driving campaigns.
  • Support Sales and Partnerships with compelling narratives that strengthen positioning and open opportunities.

Team Leadership

  • Build, manage, and mentor a high-performing team of communications and brand professionals.
  • Set and track KPIs such as awareness, sentiment, reach, and share of voice.
  • Source, manage, and optimize relationships with agencies and external partners.
Your skills and experience
  • 10+ years of leadership in brand, communications, or related marketing roles, with at least 3 years at VP or executive level.
  • Proven success in tech environments with both consumer and B2B exposure.
  • Expert at creating narratives that resonate across audiences — from TikTok to TechCrunch to boardrooms.
  • Strategic yet execution-oriented, equally comfortable with big vision and rapid iteration.
  • Strong grasp of performance marketing and how brand efforts drive and complement growth.
  • Collaborative, curious, and low-ego, with a relentless focus on clarity and results.

Bonus

  • Experience leading in matrixed, globally distributed organizations.
  • Background in journalism, media, content strategy, or creator ecosystems — particularly in AI and generative media.
Why Lightricks
  • Expected salary range for this role is $250,000-$320,000
  • Stock options
  • Health/dental/vision with majority of premiums paid by the company.
  • 401k with company match. (Up to 4%) 
  • $3,000 per year provided for lunch. 
  • $1,000 Yearly Learning, Development, and Wellness budget.
  • 21 Days of PTO.
  • Birthdays off! Take a free day off during your birthday month to celebrate.
  • Talented teammates and a strong work culture, supporting a healthy work-life balance.

#LI-RK1

#LI-HYBRID


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The Company
547 Employees
Year Founded: 2013

What We Do

Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces.
Our AI photo and video generation models, which power our apps and platforms including Facetune, Photoleap, Videoleap, and LTX Studio, allow creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential. Our influencer marketing platform, Popular Pays, provides creators the ability to monetize their work and offers brands opportunities to scale their content through tailored creator partnerships.
Founded in 2013, Lightricks is backed by prominent investors including Goldman Sachs Growth Equity, Insight Partners, Viola Ventures, ClalTech, Greycroft, Hanaco Venture Capital, Altshuler Shaham Investment Holdings, Harel-Hertz Investment, Qumra Capital House, Migdal Insurance and Financial Holdings, Shavit Capital, and Stonebridge Partners who share our enduring commitment to driving the future of content creation.

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