Warner Bros. Discovery
New York, NY, USA

VP, Audience Strategy & Newsletters

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Employer Provided Salary: 210,000-390,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
We are CNN. THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.
CNN is looking for a Vice President of Audience Strategy & Newsletters. The person will be responsible for helping connect our editorial storylines with our audience interests on all of CNN's digital platforms, innovating on story formats and creating and leading the newsletter strategy and execution. This role will partner deeply with our content, research, feedback and products teams to determine the right audience target and engagement strategies. The ideal candidate has a deep understanding of audience measurement and science and how storylines and categories resonate; storytelling formats and innovation around them; newsletter editorial strategy and understanding "jobs to be done" with newsletters; and an innovative mindset. The person will have experience in creating and managing high-performing teams and will have demonstrated the ability to drive growth and deliver against ambitious business strategies.
Your Role Accountabilities...

  • Develop and build comprehensive new audience strategies that are aligned to strategic goals.
  • Develop and execute Newsletter strategy, in partnership with editorial and talent around CNN.
  • Innovate and drive forward and innovate on new story formats, to ensure our content is bringing value to our audience
  • Collaborate with internal teams, including the research, programming, feedback and product teams to develop a cohesive strategy and execution.
  • Conduct thorough market research to inform audience development strategies and identify opportunities for growth
  • Lead and participate in the cross-functional teams in pursuit of new opportunities, from initial prospecting to closure.
  • Provide regular updates to senior leadership on progress, challenges, and strategic plans
  • Lead the organization in experimenting with new ideas, technologies, and methodologies to stay ahead of market trends..
  • Ensure there is a strategy and execution on feedback and data on our audience usage

Qualifications & Experience...

  • Leadership: You have 8+ years of experience leading business development or related functions, specifically within a media or digital company. Demonstrated ability to communicate across the organization and to Executive Leadership, having led large teams to success.
  • Audience Strategy: You have a proven track record in developing strategies to engage and grow audiences. You understand the different storytelling formats and how to determine what content brings value to our audience.
  • Strategic Vision: You have experience creating and executing a holistic business strategy. You are adept at balancing long-term vision with short-term execution.
  • People Management and Collaboration: You are an experienced people manager with 7+ years of experience. You have an inclusive mindset and can coach and motivate your team. You excel in cross-functional collaboration.
  • Execution and Results: You have managed complex projects and delivered results on time. You are aggressive about your goals and help your team manage tradeoffs. You focus relentlessly on delivering impactful work.
  • Innovative Thinking: You stay up to date on the digital and technological landscape to understand competitors' tactics and market trends. You are not afraid to take a risk in adopting something new.

How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at [email protected].
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $210,000.00 - $390,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

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What are Warner Bros. Discovery Perks + Benefits

Warner Bros. Discovery Benefits Overview

Warner Bros Discovery offers a comprehensive set of benefits and perks to support employees in their personal and professional lives. Some program highlights include:

• Local medical, dental, and vision programs in many countries around the world.
• On-site wellness and fitness centers across several of our office locations.
• Family support programs. In the U.S., additional services include on-site childcare in certain offices, backup childcare services, family caregiver leave, adoption, surrogacy, and cryopreservation assistance, and more.
• Tools and resources to support the mental wellbeing of our employees and their dependents, including mental health counselors and 24/7 access to free, confidential support through our Employee Assistance Program administrators.
• Products and services to support financial wellbeing including financial planning tools, and a 401(k) savings plan in the U.S.
• Flexible work arrangements around the globe, allowing employees to better balance work and personal commitments.
• Global learning, leadership & organization programs to inspire, equip, and empower our people to thrive. These programs and resources are accessible to everyone at whatever stage they are in their career.

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Summer hours
Employee awards
Flexible work schedule
Remote work program
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Fertility benefits
Vacation + Time Off
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services

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