VP, Assistant GC - Marketing

Posted 2 Months Ago
Hiring Remotely in United States
Remote
300K-320K Annually
Expert/Leader
Healthtech • Mobile • Analytics
The Role
Provide senior legal counsel to Marketing, Brand, and Creative teams on advertising compliance, claim substantiation, influencer programs, and IP; negotiate agency, talent, licensing, and influencer agreements; build scalable compliance playbooks; advise on global campaigns and cross-functional marketing strategy while balancing legal risk with commercial objectives.
Summary Generated by Built In

Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection. With more than 60 years of experience, Weight Watchers is the most studied commercial weight management program in the world, delivered through its No. 1 U.S. doctor-recommended weight-loss program. Its holistic, personalized approach also includes U.S.-based clinical interventions and access to GLP-1 medications when clinically appropriate, and a global network of coaches and community support. Since 1963, the company has led with science to deliver its members the personalized support they need to reach and sustain their goals. Members can access these solutions directly, or through Weight Watchers for Business’ full-spectrum platform for employers, health plans, and payers. In a landscape crowded with contradictory advice, isolating apps, and one-size-fits-all solutions, Weight Watchers offers a proven path forward that is rooted in research, grounded in empathy and designed to help every member feel better in their body and live a longer, healthier life.

Who We Are 

Legal at WW is a strategic partner to every part of the business.  Our Legal Team are responsible for navigating complex legal landscapes and providing strategic counsel to safeguard our mission and initiatives. They ensure that compliance and ethical standards are upheld in every aspect of our work.

What You'll Do

The Vice President, Marketing & Advertising Counsel will serve as the key, senior legal advisor to WW’s Marketing, Brand, and Creative organizations. You will be responsible for reviewing marketing collateral to ensure compliance with federal advertising laws and intellectual property requirements, as well as drafting, reviewing, and negotiating a broad range of agreements that support advertising, digital marketing and promotional activities.   This role requires a business-minded attorney who can balance legal risk with commercial objectives while supporting innovative marketing initiatives across multiple jurisdictions on a global basis.

Marketing and Advertising Compliance

  • Serve as primary legal reviewer for marketing and go-to-market collateral across the organization, ensuring compliance with FTC, FDA and state laws, as well as providing support for our global markets.
  • Advise on proper substantiation requirements for product and service claims and alignment with regulatory requirements for weight management, medical offerings, and food, drug and supplement categories
  • Monitor developments in advertising law and regulatory enforcement trends and advise internal stakeholders on emerging compliance risks
  • Build scalable programs for influencer, creator, and partnerships at volume, including playbooks, vetting standards, self-service templates and disclosure controls to empower the Marketing organization to move quickly while staying within risk tolerance guardrails

Cross-Functional Partnership

  • Act as a trusted advisor to senior leadership on marketing strategy and legal risk.
  • Collaborate closely with sales, marketing, digital, communications, and commercial teams on product launches and campaigns.
  • Provide practical, solution-oriented legal advice in a fast-moving business environment.

Contract Review and Negotiation

  • Negotiate and advise on agency, production, talent, celebrity, ambassador, and influencer agreements
  • Provide legal review and support of all trademark licensing agreements
  • Advise on rights clearances, music licensing, image and name and likeness use, and content production

WHO YOU ARE

What You'll Bring

  • JD from an accredited law school and active bar membership in good standing in at least one US jurisdiction
  • 12+ years of marketing, advertising, and brand legal experience, including substantial in-house experience at a consumer or DTC brand in the healthcare, life sciences, or pharmaceutical industries
  • Transactional and advisory training at a top-tier law firm, with experience advising on complex, high-value commercial matters related to advertising and trademark licensing.
  • Deep expertise in FTC advertising law, claims substantiation, and endorsement and testimonial guidelines
  • Demonstrated experience reviewing marketing materials for compliance with FTC regulations and intellectual property laws
  • Track record negotiating talent, agency, and influencer agreements at scale
  • Sound business judgment and the ability to balance brand ambition with measured legal risk
  • Excellent communication skills and credibility with creative leaders and executive partners

Preferred Qualifications

  • Experience advising on marketing technology platforms, analytics, AI tools and emerging digital technologies
  • Familiarity with NAD and BBB challenges, competitor advertising disputes, and class action defense in marketing claims
  • Background advising on global campaigns and international trademark strategy

Base salary may vary depending on, but not limited to: skills, experience, and location.  This role is also eligible for a comprehensive benefits package and annual bonus program.

US Pay Range
$300,000—$320,000 USD

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well.  We have a hybrid work environment to allow our employees to find the right work-life balance. 

At WW, cultivating a diverse and inclusive workplace is a priority. We are committed as individuals, as an organization, and as fellow humans to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.


Maryland
Under Maryland law, an employer may not require or demand, as a condition of employment, prospective employment, or continued employment, that an individual submit to or take a polygraph examination or similar test. An employer who violates this law is guilty of a misdemeanor and subject to a fine not exceeding $100.
 
Massachusetts 
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
 
WeightWatchers complies with all applicable Rhode Island Workers' Compensation laws (Chapters 29-38 of the R.I. General Laws).  Eligible employees are covered by worker's compensation insurance for work-related injuries or illness.
 
RECRUITMENT SECURITY & FRAUD PREVENTION

At WeightWatchers, we prioritize the security of our candidates. To ensure you are communicating with a legitimate representative of our team, please keep the following security standards in mind:

  • Verified Email Domain: All official correspondence from our recruiting team will originate from an @ww.com email address. 
  • Live Engagement: Our hiring process requires live interaction. We do not conduct interviews or extend employment offers solely through text message, chat apps, or automated email-only exchanges.
  • Financial Integrity: WeightWatchers will never ask for any form of payment from a candidate. We will never send you a check with instructions to purchase equipment or "start-up kits" on our behalf.
  • Secure Data Collection: Sensitive personal information (such as banking or identity tax info) is only requested through our official, secure onboarding portal after a formal offer has been extended, never during the interview phase.

Stay Vigilant: If you are contacted by someone claiming to represent WeightWatchers and the process deviates from these standards, please do not share any personal information. You can verify any open position by visiting our official careers page at https://job-boards.greenhouse.io/ww 



Skills Required

  • JD from an accredited law school and active bar membership in good standing in at least one US jurisdiction
  • 12+ years of marketing, advertising, and brand legal experience, including substantial in-house experience at a consumer or DTC brand in healthcare, life sciences, or pharmaceutical industries
  • Transactional and advisory training at a top-tier law firm, with experience on complex, high-value commercial matters related to advertising and trademark licensing
  • Deep expertise in FTC advertising law, claims substantiation, and endorsement/testimonial guidelines
  • Demonstrated experience reviewing marketing materials for compliance with FTC regulations and intellectual property laws
  • Track record negotiating talent, agency, and influencer agreements at scale
  • Sound business judgment and ability to balance brand ambition with measured legal risk
  • Excellent communication skills and credibility with creative leaders and executive partners
  • Experience advising on marketing technology platforms, analytics, AI tools and emerging digital technologies
  • Familiarity with NAD and BBB challenges, competitor advertising disputes, and class action defense in marketing claims
  • Background advising on global campaigns and international trademark strategy

WeightWatchers Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WeightWatchers and has not been reviewed or approved by WeightWatchers.

  • Leave & Time Off Breadth — Generous PTO, paid holidays, sick time, volunteer time, and mental health resources are highlighted across employer and benefits materials. Time-off programs are positioned as a notable part of the total rewards offering in corporate roles.
  • Wellbeing & Lifestyle Benefits — The package features a yearly wellness stipend, free WeightWatchers membership, and an Employee Assistance Program alongside broader wellness initiatives. These offerings add lifestyle value beyond core insurance.
  • Retirement Support — A 401(k) with company match is included as a core financial benefit. This anchors longer-term savings alongside other financial programs.

WeightWatchers Insights

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The Company
HQ: New York, NY
1,100 Employees
Year Founded: 1963

What We Do

WeightWatchers is a human-centric technology company powered by the world's leading commercial weight management program. For nearly six decades we have inspired millions of people to adopt healthy habits for real life. Through our comprehensive tools, expert Coaches, and community, members follow our proven, sustainable, science-based program focused on weight loss. To learn more about the WeightWatchers approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com.

Why Work With Us

WW wants people who aren't just looking for a job, but a purpose. We are looking for fearless, results-driven, energetic change makers who see opportunity in every challenge and who truly care about the wellbeing of others.

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