VP, Americas Enterprise Marketing

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity  

Reporting to the Global VP, Enterprise Marketing, this executive will lead enterprise field marketing and sales development efforts in AMER! The role involves close collaboration with regional counterparts in EMEA and JAPAC. This leader will also work closely with global cross-functional teams spanning Field & Executive Marketing, Digital, Content, Integrated Campaigns, Field Insights, and BDR Operations. We are looking for a leader to focus on developing marketing strategies aligned with Adobe’s overarching go-to-market and revenue goals for the AMER region. There will also be a strong focus on account-based marketing and demand generation. In addition, the executive will oversee the AMER sales development (BDR) team, driving pipeline creation and progression across the entire enterprise segment.

What you’ll do

This executive will lead a team of approximately 200 employees across Americas field marketing, events, segment marketing, and sales development. Serving as the “face of marketing” to AMER field sales leadership, the role represents the full impact of marketing on pipeline and bookings. A key part of the responsibility includes managing a team of over 120 BDRs to drive pipeline through both inbound and outbound prospecting.

We are seeking an executive who will craft field marketing and sales development programs that not only meet but exceed pipeline creation targets across GTM segments. In close partnership with the field sales teams, they will also deliver engaging programs to progress pipeline maturity. Collaboration with global Centers of Excellence will be crucial to shape campaign strategy, marketing mix, investment decisions, and marketing plans that align with regional business objectives.

Additional duties include influencing the campaign measurement framework to highlight marketing’s impact on pipeline, bookings, and revenue, and working with the marketing insights team to continuously optimize programs and spend. Building strong cross-functional relationships with field sales, customer success, services, and product marketing teams will be essential.

As a flagship example of “Adobe on Adobe,” this leader will also act as customer zero—providing early feedback to product teams while showcasing Adobe’s capabilities internally. Finally, the role calls for an inspiring leader who can empower and develop talent, optimize organizational structure, and provide guidance to regional marketing organizations across the Americas.

What you'll need to succeed

• Ruthless accountability, data-driven approach, and collaborative problem solving skills.

• Extensive leadership experience in enterprise technology and cloud-centric industries; scale and sophistication of a large global business.

• A track record of success as an effective and impactful enterprise marketing leader and partner to field sales executives.

• Experience managing an enterprise sales development team focused on driving growth in the tech industry.

• Mastery of field marketing, exceptional event (3rd Party and 1st Party) management and execution and ABM programs (1-1 and at-scale).

• Steadfast focus on the customer experience.

• Deep understanding of marketing's role in driving pipeline and bookings in enterprise software sales motion.

• Ability to comfortably work cross-functionally within a matrixed organization and influence key partners across the business.

• Deep analytical expertise and ability to run by the numbers.

• Experience leading teams in a matrixed environment.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $181,100 -- $455,000 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.