Visual Merchandising Manager

Job Title: Visual Merchandising Manager

Location: New York, NY 

Company: Bubble Skincare 

Salary: $80-105k

Bubble Skincare is hiring for a Visual Merchandising Manager who can seamlessly blend marketing and merchandising to deliver a cohesive, impactful brand presence. 

This role will manage the production of features and opportunities in retail while ensuring our visual storytelling captivates consumers across retail and digital platforms, enhancing brand visibility and driving sales through strategic and creative merchandising initiatives.

The Visual Merchandising Manager reports to the Director of Marketing and Creative Operations.

Key Responsibilities

1. Organization and planning:
• Lead the development and execution of visual merchandising projects that reinforce Bubble's marketing campaigns and brand narrative.
• Create guidelines and organize processes to create seamless collaboration between the creative, sales, and retail teams.
• Collaborate with VP of Brand & Director of Communications to align visual merchandising with promotional themes, launches, and seasonal strategies.
• Analyze and communicate retail merchandising guidelines
2. In-Store Visual Execution:
• Partner with retailers to maintain Bubble’s visual standards, customizing layouts to maximize regional appeal and performance.
• Partner with Bubble creative team, collaborating to create disruptive, engaging, and best-in-class displays in all global retailers
• Oversee setup and instructions for key launches, events, and retail activations.
3. Omni-Channel Brand Cohesion:
• Ensure seamless alignment between in-store, digital, and social media brand representations.
• Collaborate with e-commerce teams of every retailer to enhance the online visual shopping experience, complementing in-store efforts.
4. Creative & Marketing Integration:
• Partner closely with sales, education, brand, and creative to create clear, cohesive, and effective design & messaging briefs
• Become an extension of the creative team, inventing new and exciting ways to display products, ensuring merchandising strategies amplify objectives and resonate with our audience
• Manage process, ensuring creative and operations have adequate timelines to create and execute all retail features and displays
• Identify and eliminate current process inefficiencies
5. Performance Analysis & Optimization:
• Use sales data and customer insights to evaluate the effectiveness of visual merchandising initiatives.
• Implement data-driven adjustments to maximize product visibility and engagement.
6. Vendor Management:
• Coordinate with external vendors to source high-quality, on-brand materials.
• Manage the visual merchandising budget, ensuring cost-effective execution.
• Provide guidance to retail partners to maintain consistent brand execution across locations.

Qualifications & Skills

• Bachelor’s degree in Marketing, Visual Merchandising, Design, or a related field.
• 5+ years of experience in visual merchandising with strong exposure to marketing and branding integration in the skincare, beauty, or lifestyle sector.
• A proven track record of aligning visual merchandising strategies with marketing campaigns to drive brand and sales goals.
• Creative with the ability to translate brand identity into compelling displays and layouts.
• Proficiency in analyzing retail metrics to inform visual strategies.
• Strong project management skills, with experience in multi-channel campaign execution.

What We Offer: 

• Hybrid work schedule 
• Unlimited PTO 
• Opportunity to make a significant impact on a growing brand. 
• Collaborative and inclusive work environment. 
• Professional development opportunities. 

Bubble Skincare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.