Visual Merchandising Manager - UGG

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Visual Merchandising Manager - UGG
Reports to: Sr. Retail Brand Expression Manager - UGG

Location: Los Angeles or Santa Barbara area, CA

The Role

The Visual Merchandising Manager, Global Retail Brand Expression is responsible for supporting the development and execution of retail brand strategy to ensure that UGG retail spaces consistently deliver exceptional consumer experiences aligned with the brand vision. This role will have a seasonal focus and will elevate the brand’s aesthetic through the mapping of intentional journeys, the curation of product and stories, and its elevated presentation for stores. It will involve collaborating with global cross-functional teams to establish the seasonal direction and with regional teams to bring the season to life while ensuring brand consistency across retail touchpoints. This position requires expertise in visual merchandising with an understanding of the go-to-market process, retail creative process, marketing and marketplace, consumer trends, and how it translates into retail direction.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Enable the holistic and connected consumer journey for UGG stores.
• Actively support the UGG stores channel by bringing seasonal stories to life through visual merchandising—highlighting key marketing styles and franchises, driving impact for brand moments, and balancing storytelling with in-store experience.
• Develop seasonal tools and directives that help the regions to adapt and execute best-in-class retail experiences that ultimately inspire, empower, and serve the consumer.
• Support the development and implementation of retail brand strategies to ensure consistent consumer experiences across the retail landscape.
• Support the execution of seasonal channel plans ensuring alignment with marketing initiatives and retail brand objectives. Assist in gathering insights and implementing tactics that enhance consumer engagement during key brand moments.
• Develop and direct visual merchandising plans that highlight key products and align with brand messaging.
• Support the creation of immersive and engaging in-store experiences that enhance brand perception and consumer satisfaction.
• Work closely with cross-functional teams, including Product, Marketing, and Regional teams, to align visual merchandising with product storytelling and seasonal campaigns.
• Stay informed about retail trends, competitor strategies, and consumer preferences to support continuous improvement and innovation.
• Develop and maintain high standards of brand presentation and ensure all retail touchpoints adhere to visual and experiential guidelines.
• Drive the execution of seasonal directives, managing timelines and deliverables to meet project goals.
• Provide regular updates and insights on retail brand expression initiatives, consumer feedback, and project outcomes to leadership.
• Assist in tracking and monitoring budget allocations related to visual merchandising and retail brand initiatives.

Who You Are

• Proven experience in visual merchandising and/or retail brand, corporate and field in combination.
• Strong understanding of unique cultural needs and requirements with experience translating and appropriately tailoring global guidelines in a regionally relevant way.
• Able to navigate and manage complex projects.
• Comfortable with problem-solving for unique site conditions (pop-ups, internal meeting setups, store openings, etc).
• Communicates effectively and with a global perspective; develops and maintains professional relationships with internal and external business partners and vendors.
• Provides and ensures that a high standard of creativity and execution is consistently delivered to all internal and external partners.
• Operates with a global, strategic, and tactical perspective in setting and achieving expectations.
• Promotes and cultivates strong interpersonal relationships through effective communication and collaboration, from a strategic global perspective.
• Builds constructive and effective relationships with industry vendors.
• Excellent verbal and written communication skills.
• Able to use independent judgment in performing all duties of the position.
• Knowledgeable in current trends.
• Innovative leader when managing projects and understands the value of processes.
• High degree of integrity with the ability to handle confidential and sometimes highly sensitive matters in the appropriate manner.
• Travel required.

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$110,000 - $115,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in [our Goleta, CA location (or specific non-CA remote location)]. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.