First Media is a leading social media publishing and marketing company at the intersection of content and commerce, driving the shoppable content revolution, with more than 250 million fans and 1.5 billion monthly views. First Media’s Performance Marketing division is one of the fastest-growing full-service Direct Response agencies. We provide our clients with customized digital storytelling production in a packaged approach that is narrative, data-driven, and beautifully executed, leveraged with the most innovative AI-driven algorithms and tools. With our triple-threat experts in digital publishing, adtech, and performance, we’re uniquely positioned in today’s marketplace.
The Opportunity
First Media is seeking an experienced Performance Marketing Producer / Editor who can bring creative ideas to life from concept through finished video, and occasionally appear on camera as well. You'll develop concepts, write scripts, produce, and edit compelling short-form ads across multiple brands and products, working both independently and collaboratively depending on project needs. You can look at a product, a messaging brief, or existing footage and see the potential for an engaging ad, then bring that vision to life, learn from its performance, and make the next version even better.
What You’ll Do
Concept and Script
- Turn footage, products, and messaging into ad concepts, scripts, and finished content
- Ideate and script video concepts in a clear voice that tells a specific story about a product to a specific audience
- Write hooks, headlines, on-screen text, and other short-form ad copy that works hand in hand with the visuals
- Translate what makes content strong and watchable on each platform into ads that perform
- Work across brands alongside directors, editors, and strategists
Produce and Edit
- Concept, produce, and edit short-form ads that drive performance, appearing on camera when the idea calls for it
- Self-produce ads from concept to scripting through shoots, post-production, and delivery
- Craft ads from existing footage and assets across multiple iterations, with a sharp sense of what makes an effective ad
Optimize and Scale
- Make data-informed creative decisions that capture attention, improve campaign performance, and drive conversion
- Use performance data to sharpen hooks, formats, and iterations, scaling what works and cutting what doesn’t
- Bring a sense of strategy to every brief: what makes good creative, and why an ad wins
- Innovate and execute new formats and trends that can scale across teams
- Explore and leverage AI-assisted creative and production tools to streamline workflows, experiment with new approaches, and improve creative output
What We’re Looking For
Experience
- Experience creating short-form video content for digital advertising, social media, branded content, or related creative productions. Paid social or direct-response experience is a plus.
- Demonstrated experience developing creative concepts, writing scripts and hooks, producing video content, and editing for digital and social platforms.
- Proficiency in Adobe Premiere Pro, particularly with short-form and vertical video. Working knowledge of Photoshop is a plus.
- Familiarity with performance metrics such as hook rate, retention, and click-through rate (CTR), and how they can inform creative decisions.
- Experience with AI-assisted creative, production, or editing tools is a plus.
Skills & Working Style
- Strong conceptual thinking, copywriting, and visual storytelling skills, with the ability to tailor creative to different products, audiences, and objectives.
- A strong understanding of social platforms, native content trends, and what captures and sustains audience attention.
- Ability to take creative projects from concept through execution, working independently or collaboratively depending on project needs.
- Comfortable with hands-on production, including filming products and capturing compelling footage using an iPhone or other lightweight equipment.
- Comfortable appearing on camera when the creative concept calls for it.
- Strong creative judgment, adaptability, and openness to feedback, with the ability to work efficiently across multiple brands and priorities.
Portfolio Required: Please include a link to a portfolio or work samples showcasing short-form video content you've helped concept, script, produce, and/or edit. Paid social, direct-response, or other advertising examples are especially welcome. Please indicate your specific contributions to the work submitted.
Skills Required
- Experience creating short-form video content for digital advertising, social media, branded content, or related creative productions
- Experience developing creative concepts, writing scripts and hooks, producing video content, and editing for digital and social platforms
- Proficiency in Adobe Premiere Pro, particularly for short-form and vertical video
- Familiarity with performance metrics including hook rate, retention, and click-through rate, and using them to inform creative decisions
- Strong conceptual thinking, copywriting, and visual storytelling skills
- Understanding of social platforms, native content trends, and audience attention
- Ability to manage creative projects independently and collaboratively from concept through execution
- Comfort with hands-on production using an iPhone or lightweight equipment
- Comfort appearing on camera when required by the concept
- Portfolio or work samples showcasing short-form video contributions
- Paid social or direct-response experience
- Working knowledge of Photoshop
- Experience with AI-assisted creative, production, or editing tools
What We Do
First Media is a performance marketing, creative, commerce, and media company helping DTC, subscription, and CPG brands acquire customers and scale through paid social, high-volume creative production, shoppable content, and owned-media distribution. We operate at the intersection of creative production, media buying, and owned distribution. We produce 100% original content in-house and distribute it across our owned social brands - So Yummy, Blossom, and Blusher - reaching more than 250 million engaged followers across food, lifestyle, and beauty. Our four lines of business give brand partners a complete growth stack: Branded Content: Original, platform-native storytelling distributed through So Yummy, Blossom, and Blusher, delivering guaranteed reach and authentic brand integration without the unpredictability of influencer programs. Shoppable Commerce and Affiliate Marketing: Custom shoppable content with API integrations that drive consumers directly from social to retail carts on Amazon, Walmart, and Target. In a single month we tracked 31.1 million clicks and delivered over $100 million in Amazon-attributed revenue with a 12.3% conversion rate. Performance Marketing: A full-service acquisition engine that integrates high-volume creative production with cross-platform media buying across Meta, TikTok, Snapchat, and YouTube. We optimize for customer lifetime value rather than just clicks, and have managed over $300 million in North American media spend, including a seven-year continuous partnership scaling HelloFresh Group across 8 brands and 12+ markets. Publisher Development: A fully passive revenue stream for digital publishers through our proprietary quiz platform. We build the interactive content, fund 100% of the traffic acquisition from our 250 million social followers, and handle all monetization through the publisher's existing ad stack. Our partners generate hundreds of thousands in monthly passive revenue with zero operational lift required.
Why Work With Us
From it's beginning, First Media has had a powerful female presence, purpose and audience. This company representation started with our female co-founder, Sharon Rechter, President, and is evidenced daily by the fact that 60% of our staff is female, and at the VP+ level, we are 58% female.
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