Video Lead

| New York, NY, USA
Employer Provided Salary: 70,000-100,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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About Impact

Impact is the digital destination for the next generation of changemakers. Our mission is to inspire and empower through accessible information, stories, and resources. Our audience of millions of young people care deeply - they believe in righting the wrongs from their past generations by initiating self-learning, taking action for social causes, supporting historically marginalized communities, and shifting our culture for the better.

As one of the highest engaged platforms on IG (compared to traditional media platforms like NYtimes, WashingtonPost, NowThis, etc), Impact Digital's two main platforms, Impact & Environment, reach over 20M+ people each month. Our brand partners include value-driven companies like Hinge, Ecosia, FOLXHealth, and Billie and non-profit organizations such as and UNICEF.

Our Impact

The Impact team has fundraised $1.7M+ for social causes and organizations like the ACLU, Planned Parenthood, Ukrainian Refugees, and COVID-19 relief. With many of our content pieces, we aim to provide our readers with action items, directing hundreds of thousands of petition signatures to important causes such as Act for Antonio, Abortion Access, Justice for George Floyd, and many more.

Awards & Nominations: Shorty Impact Awards Winner, Shorty Impact Awards Audience Honor, Forbes30U30, Webby Awards Nominee, Webby Awards Honoree

Job Description

Do you have a vision for a thriving TikTok channel, but need a place to bring it to life? We're looking for a TikTok-obsessed person to spearhead Impact's short-form video strategy on platforms like TikTok, Youtube Shorts, and Reels, alongside the CCO. You will lead our expansion to these platforms and be the brain behind creating engaging, viral content that resonates with our audience and amplifies our brand's voice across the digital landscape.

Starting from scratch, you and the CCO will lay the foundation for an entirely new department by crafting innovative workflows, brainstorming the next wave of captivating shows and series, experimenting with new formats and trends, and working with a team of creators to execute our vision.

This role is ideal for someone who thrives in a creative and fast-paced environment and is passionate about storytelling through video content. As the first hire in this role, you have the unique opportunity to advance within the company as it grows.

You will

  • Develop Impact's vertical video strategy across platforms and serve as a trailblazer in video content, working collaboratively with CCO
  • Lead our expansion into platforms like TikTok and Youtube Shorts
  • Oversee the video creation process from conception to completion.
  • Be in the know about everything that goes on in the world of pop culture, social issues, and viral trends, and transform that information into stories
  • Help identify, hire, and manage a creative team of content creators and editors to execute our video content strategy
  • Assist in filming and experimenting with new content ideas (a plus, but not required)

Salary range for this role is $70,000 - $100,000. Candidates who are confident in being on camera and eager to film for our channels will be considered for the higher end of the salary spectrum.


Don't worry if you don't fulfill all these bullet points - we're mainly looking for growth-oriented and driven people to join our team! If you have the basics down, please apply.

The ideal candidate will have the following in their background

  • 1-4 years of experience in video content creation, video production, video strategy, growth
  • Proven success in creating highly-viewed video content for social platforms like TikTok, Youtube, Instagram, especially as it pertains to social issues and/or pop culture
  • Strong understanding of the latest pop culture trends and social issue news, and has the ability to turn complex information into compelling narratives and stories
  • Flexibility to adapt to fast-changing content trends and audience preferences
  • Been involved in stan/fandom spaces or are active in niche online communities

The ideal candidate will have the following work style

  • A passion for creation and innovation and bringing ideas to life
  • Experience with rapid testing and understanding that failure is a part of success
  • The ability to work in a fast-moving company and industry

We're a great fit if

  • You're a self starter who has grand ideas and is energized by executing them, too
  • You're looking to make and leave a tremendous impact on our business & the world (as the first person in this role, you will have incredible opportunities and autonomy to create your own success)
  • You respect people from all backgrounds, understand that cultural differences exist, and are excited to learn more
  • You deeply care about our mission of social justice and supporting marginalized communities
  • You want to join a fun and fast paced work environment with intelligent and caring people
  • A passion for video content creation, social media, and all things media
  • You're passionate about growing as a leader in this industry and developing your skills
  • You love receiving and giving constructive and thoughtful feedback with a focus on growth

This might be the right next step for you if you're currently a

  • Content Creator
  • Vertical Video Producer


  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Health Care Plan (Medical, Dental & Vision)

Why work at Impact Digital Group?

  • We're incredibly committed to diversity - As a platform that cares about advancing social progress we understand that it's vital to center those who have these lived experiences. Our team is 95% POC, 85% Women + Nonbinary, and 60% LGBTQIA, shattering the average for media companies.
  • We care deeply, but still have fun - We choose to operate and act with optimism and joy. We remain hopeful and treat each other with care and kindness. It's the only way we can sustain the work we do.
  • We're committed to growing personally - Our work is based on the premise that people, systems, and ideas can grow. Within our team, we all aim to grow, whether that be our skills, perspectives, mindsets, or relationships.


Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please apply!

More Information on Impact Digital Group, INC
Impact Digital Group, INC operates in the AdTech industry. The company is located in New York, NY. Impact Digital Group, INC was founded in 2006. It has 27 total employees. To see all 3 open jobs at Impact Digital Group, INC, click here.
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