Video Growth Architect

Kajabi is in the middle of a once-in-a-decade transformation.

After fifteen years, our founders returned to rebuild Kajabi with the same speed, hunger, and grit that sparked the original movement. We’re not a corporate SaaS company trying to play it safe — we’re a team of builders rewriting the future of the expert economy.

Millions of people around the world rely on Kajabi to share what they know and change lives because of it. Our Heroes aren’t “customers”… they’re everyday entrepreneurs using Kajabi to build freedom for themselves and impact for others.

If you want to be part of a company moving fast, raising the bar, and building something that actually matters — welcome in.

Location: Newport Beach, CA — in the room, not over Zoom

Type: Full-time, in-house only

Kajabi is building a studio-level content engine designed for a single purpose: create video that moves markets. The Video Growth Architect is the apex predator of this system — the hybrid creator–strategist–performance killer who turns cameras, AI, and storytelling into raw commercial impact.

• This is not a videographer.
• This is not an editor.
• This is not a “creative.”

This is the person who makes content that prints trials, revenue, and cultural gravity.

You crush short-form, long-form, podcasts, scripted concepts, UGC, founders’ content, ads, and narrative storylines — and you do it with ruthless speed. You wield AI the way a Navy pilot wields avionics: as an unfair advantage, not a crutch.

You measure output in impact, not aesthetics.

You think in hooks, not formats.

You move in iterations, not drafts.

If your default mode is “shoot it, cut it, ship it, measure it, beat it,” this is your role.

You will architect, produce, edit, and optimize video across every major surface Kajabi touches — paid, organic, podcast, YouTube, landing pages, product storytelling, brand films, and more. You’ll collaborate directly with the co-CEOs and core marketing pods to transform ideas into high-performance video assets faster than most teams can write briefs.

This is a builder role.

A maker role.

A force multiplier role.

You own the full stack of modern video performance from concept → script → shoot → edit → publish → analyze → scale.

You create content with the emotional punch of Hollywood and the conversion power of direct response.

• Own Kajabi’s video engine end-to-end — from raw idea to measurable impact.
• Develop high-performance hooks that drive the first 3 seconds, because nothing else matters if the viewer bails.
• Produce world-class:
• Paid ads
• YouTube videos
• Short-form content
• Podcast clips & episodes
• Long-form storytelling
• Motion for landing pages
• Direct talent (founders, creators, customers) with clarity and confidence.
• Run rapid creative sprints — shipping multiple concepts daily, not weekly.
• Use AI tools (Runway, Pika, Sora, ElevenLabs, ChatGPT, Midjourney) to:
• Accelerate ideation
• Generate variations
• Expand creative directions
• Reduce production bottlenecks
• Analyze performance across Meta, YouTube, TikTok — and evolve creative based on data, not ego.
• Build creative loops with Pod Leads: 
• Hook → Script → Shoot → Edit → Test → Iterate → Scale.
• Engineer content systems, not one-offs. Create formats that compound.
• Own outcomes: trials, watch time, ad performance, and brand reach.

• You need long pre-production timelines and perfect lighting before hitting record.
• You think your “creative vision” matters more than performance.
• You rely on agencies to execute basic tasks.
• You’re intimidated by AI instead of exploiting it.
• You want to manage people instead of outproducing them.

• You can film, cut, and ship a killer ad before lunch.
• You thrive on feedback loops and data-driven creative.
• You chase volume and velocity — not perfection.
• You get restless if you haven’t published something today.
• You believe modern marketing is video-first and AI-amplified.
• You want to build the most sophisticated expert-focused media engine in the industry.

• You’ve created ads that scaled profitably — not just “looked cool.”
• You’ve run YouTube channels or TikTok accounts that actually grew.
• You can produce long-form content that keeps people glued.
• You can lift an average founder into a compelling onscreen presence.
• You know how to create story arcs that make people feel something.
• You’ve made content go viral — and you understand why it did.
• You actively experiment with new AI tools every week.
• You think in terms of shots, beats, hooks, loops, and tension curves.
  

• Full-stack video mastery: shooting, lighting, sound, editing, color, pacing.
• Performance creative: direct-response psychology applied to motion.
• Platform fluency: Meta ads, YouTube Ads, Shorts, TikTok, Reels.
• AI fluency: Runway, Pika, Midjourney, ChatGPT, Sora-ready workflows.
• Narrative architecture: structuring long-form content that keeps viewer retention above benchmarks.
• Ad optimization: creative iteration, thumbnail testing, hook replacement, pacing experiments.
• Founder-led content direction: extract authenticity and emotion on camera.
• Rapid iteration: 5 versions before most teams deliver one.

Runway • Pika • Premiere • CapCut • Veo • After Effects • Figma • ChatGPT • Midjourney • Meta Ads Manager • YouTube Studio • Kajabi • Notion • Frame.io

“If it doesn’t move the metric, it doesn’t matter.”

“Ship daily. Learn daily.”

“AI isn’t a shortcut — it’s a jet engine.”

“Emotion converts. Data refines.”

• Competitive full-time salary + bonus + equity eligibility
• Full medical, dental, and vision (company-paid for you + family)
• 401(k) with 6% match
• Flexible PTO
• Fitness + wellness perks
• Mental health resources
• In-office lunches, collaboration days, and leadership growth opportunities

For this role, we expect regular onsite presence at our Newport Beach, CA office 5 days per week.

If you’re not currently located in Newport Beach, CA , we’re glad to provide relocation support for strong candidates who want to join us in person.

At Kajabi we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for a bonus. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

US based applicants only.

$85,000 - $125,000 

We don’t want résumés.

We want proof:

• Ads you made that scaled
• YouTube or TikTok channels you grew
• Long-form you produced that held retention
• Before/after creative iterations
• Anything that demonstrates volume, velocity, and impact
• If your work can’t speak for you, you’re not the one.

Here’s a brutally selective, zero-BS hiring test that will instantly separate the real killers from everyone else. It’s engineered to pressure-test the exact skills this role requires: hook mastery, speed, AI leverage, storytelling, editing, ad logic, and the ability to turn raw inputs into commercial outcomes.

We don’t care about résumés.

We don’t care about titles.

We care about proof — and how you operate under real constraints.

This is your test.

If that scares you, stop now.

We’re giving you a deliberately bland line:

“Kajabi helps experts build online businesses.”

Your job:

Turn this into 10 short-form video hooks that would stop a cold audience within the first 3 seconds.

Rules:

• Each hook must be 7 words or fewer.
• Each must lean into emotion, tension, or pattern break.
• At least 3 hooks must use AI-assisted visuals you would generate to support them (describe what you’d generate in Runway/Pika/Sora/etc.).
• At least 2 hooks must be direct-response-style and conversion-focused.

If your hooks are safe, expected, or forgettable — you fail.

We want a 20–30 second performance ad using any or all of the following assets:

• Your face (front-camera or professional — your call)
• Publicly available Kajabi B-roll
• AI-generated visuals (Runway/Pika/Midjourney/Sora-ready workflow)
• Stock footage (only as a last resort)

Your job:

1. Write the script.
   
2. Shoot or source the footage.
   
3. Edit the full ad.
   
4. Ship the final link (unlisted YouTube or Drive).
   

Requirements:

• Must hook in the first 1 second.
• Must demonstrate pacing mastery, not fluff.
• Must contain one moment of pattern break.
• Must end with a clear CTA you’d realistically use in a paid campaign.
• Must show your editing fingerprints — pacing, jump cuts, overlays, motion, titles, AI elements, etc.

We are measuring:

• Taste
• Story logic
• Editing precision
• Performance intuition
• Ability to turn nothing into something worth watching

If you can’t produce a compelling 30 seconds in 72 hours, you’re not built for Kajabi velocity.

Watch any 3–5 minute section of a YouTube video from a creator you admire in our niche (business, creators, expertise, entrepreneurship).

Your job:

1. Identify the biggest tension the segment creates.
2. Explain why viewers stay watching despite the segment not being traditionally “entertaining.”
3. Give 5 ideas for how YOU would elevate this exact segment using:
• Better hook framing
• AI-assisted B-roll
• Pattern breaks
• Motion graphics
• Structural reframing
4. In 5–7 sentences, articulate what this says about your long-form taste and narrative instincts.
   

We’re measuring:

• Your editorial brain
• Your narrative instincts
• Your understanding of pacing and retention
• Your ability to build formats, not one-offs

If your analysis is surface-level or generic, you’re done.

Submit a single Google Doc with:

• Part 1 hooks
• Part 2 script + video link
• Part 3 analysis

There is a field below for you link.
Your name is irrelevant. Your proof is everything.

Kajabi LLC  is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, veteran status, or any other basis protected by applicable law.