Video Designer (Performance Marketing)

Posted 5 Days Ago
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Singapore, SGP
In-Office
Entry level
Gaming • Software
The Role
Create and optimize video advertisements for mobile game user acquisition campaigns. Responsibilities include editing gameplay footage, adding animation, motion graphics, effects, sound, and music, adapting creatives for ad platforms, researching advertising trends, and iterating based on campaign performance and A/B testing. The role also involves experimenting with AI tools and developing engaging visual storytelling for casual puzzle games.
Summary Generated by Built In

We are looking for a Video Designer to create engaging video ads that drive downloads across our mobile game user acquisition (UA) campaigns. You will work closely with our User Acquisition team to turn game concepts and footage into attention-grabbing creatives, continuously iterating based on campaign performance to improve engagement, conversion, and downloads.

What You'll Be Doing

  • Create, edit, and iterate on video advertising creatives for mobile games.
  • Turn game footage, in-game assets, and creative concepts into compelling ads with strong hooks and clear visual storytelling.
  • Add animation, motion graphics, visual effects, sound effects, and music to capture and hold target audience’s attention.
  • Work closely with the User Acquisition team to test different concepts, openings, and gameplay variations, improving creatives based on campaign results and A/B testing.
  • Research mobile game advertising trends and competitor creatives to develop new ideas.
  • Adapt videos to different ad platforms, formats, and technical requirements.
  • Explore AI tools and new workflows to improve the speed and quality of creative production.

What We're Looking For

  • Fresh graduates are welcome to apply.
  • A strong portfolio demonstrating video editing, animation, visual storytelling, and a good sense of timing.
  • Proficiency in video editing and animation tools, such as Adobe Premiere Pro and After Effects.
  • A strong portfolio demonstrating video editing, animation, visual storytelling, and a good sense of timing.
  • Ability to communicate a game’s appeal through engaging, easy-to-understand videos.
  • A keen eye for detail, composition, colour, and sound.
  • Interest in performance marketing and willingness to use campaign results to improve creative work.
  • Initiative, strong problem-solving skills, and the determination to keep testing and improving ideas.
  • Willingness to learn and experiment with AI tools and new production techniques.
  • Passion for mobile games, especially casual puzzle games.

Benefits

  • Supportive Learning Environment.
  • Well-being and Personal Growth.
  • Impactful Work in a Growing Industry.

Skills Required

  • Portfolio demonstrating video editing, animation, visual storytelling, and timing
  • Proficiency with video editing and animation tools such as Adobe Premiere Pro and After Effects
  • Ability to communicate a game's appeal through engaging, easy-to-understand videos
  • Strong attention to detail, composition, color, and sound
  • Interest in performance marketing and willingness to use campaign results to improve creative work
  • Initiative and strong problem-solving skills
  • Willingness to learn and experiment with AI tools and new production techniques
  • Passion for mobile games, especially casual puzzle games
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The Company
HQ: Singapore
26 Employees
Year Founded: 2023

What We Do

Founded in Singapore in 2024, Happy Hour Games is dedicated to creating high quality casual mobile games that spark fun and deliver unforgettable experiences for players globally! Our mission is simple: "Delivering Happy Hours to Billions" We believe that great games are built on passion, creativity, and a deep understanding of what makes people smile. And we're just getting started!

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