Company Overview
At Modernize (a QuinStreet division) our mission is to simplify home improvement by inspiring motivated homeowners and connecting them with qualified contractors. Our foundation is based on 20 years as a driving force as Home Improvement Leads in online lead generation – connecting homeowners with high–quality contractors – in the $500 billion annually grossing home improvement market. We’re working hard on a new brand and new products to cater to homeowners and the most successful contractors in the industry.
We’re looking for sharp, motivated individuals to join our growing team. Teammates who enjoy using technology to solve problems will thrive in our dynamic startup environment. We have an open floor plan that encourages the entire team to participate in critical discussions and allows everyone to be a vital contributing factor. You’ll enjoy our hip, newly renovated office in the heart of downtown with a view of the capital and the downtown skyline.
Job Category
We are seeking a highly creative and motivated individual to join our team as a Video Content Strategist with a focus on earned media. In this role, you will be responsible for developing and executing a video content strategy for our brand's social media platforms, particularly TikTok, Instagram Reels, and YouTube Shorts, with the goal of generating leads for contractors looking for homeowners interested in doing home improvement projects. You will collaborate with cross-functional teams to ensure all content aligns with overall brand messaging and goals, and analyze performance metrics to optimize content strategy and identify opportunities for growth.
If you are passionate about social media, branding and experience and have a proven track record of creating engaging and shareable video content, as well as experience working with user-generated content and creators, managing a content calendar, building scripts this role is for you.
Responsibilities
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Develop and execute a video content strategy for our brand's social media platforms, with a focus on TikTok, Instagram Reels, and YouTube Shorts.
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Manage a content calendar to ensure consistent and timely delivery of video content across all platforms.
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Collaborate with user-generated content creators to develop engaging and shareable video content that aligns with our brand's tone and style.
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Build scripts for video content and work with the production team to ensure seamless execution.
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Stay up-to-date with emerging trends and best practices on social media platforms to inform content creation.
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Create and produce high-quality video content that aligns with our brand's tone and style, and is optimized for each platform.
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Transition into supporting the advertising content to support impression growth and conversion optimization. This role will eventually have a paid media target towards it as the team members gets introduced to the brand.
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Collaborate with cross-functional teams including marketing, design, and product to ensure all content aligns with overall brand messaging and goals.
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Analyze performance metrics and user engagement to optimize content strategy and identify opportunities for growth.
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Stay current with industry standards, trends and innovations in the digital and social media landscape.
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Continually evaluate and refine content strategy to maximize reach and impact.
Requirements
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Bachelor's degree in Marketing, Communications, or related field.
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1+ years of experience in video content creation, social media management, or a related field.
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Strong understanding of TikTok, Instagram Reels, and YouTube Shorts platforms.
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Excellent video editing and production skills with proficiency in Adobe Premiere, Final Cut Pro or other video editing software.
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Experience with social media analytics tools to measure and analyze content performance.
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Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
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Excellent communication skills with the ability to collaborate effectively with cross-functional teams.
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A creative mindset and the ability to develop engaging and unique content ideas.
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Experience in creating content for brands is a plus.
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Experience working with user-generated content and creators is a plus.
The expected salary range for this position is $60,000 USD to $70,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. The salary may be adjusted based on applicant's geographic location. The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. This position is eligible to participate in the Company’s standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits.
#LI-REMOTE
Modernize (a QuinStreet division) is an equal opportunity employer. We do not discriminate based on race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity, or any other characteristics protected by law.
Please see QuinStreet’s Employee Privacy Notice here.
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What We Do
For more than 15 years, Modernize has been a leader in the home improvement and services industry, connecting homeowners with contractors and other home services professionals. Modernize operates in more than 15 high-value, high-consideration home segments, including new and replacement windows, solar installation, roofing, heating and air conditioning, siding, bathrooms and kitchens, new and replacement gutters, home security, and others. The business brings a network of more than 1,000 contractors and professionals across all segments, offering broad geographical coverage and choice for homeowners. Modernize is owned and operated by QuinStreet, Inc. (Nasdaq: QNST), a leader in providing performance marketplace technologies and services to the financial services and home services industries. QuinStreet is a pioneer in delivering online marketplace solutions to match searchers with brands in digital media. The company is committed to providing consumers with the information and tools they need to research, find and select the products and brands that meet their needs.
Why Work With Us
We aren’t just in the business of building homes. We’re in the business of building careers. Modernize Home Services, believes in the professional and personal growth of each employee at every career stage. We offer role-specific improvement tools and resources needed to succeed in your current role, and the role you aspire to take on tomorrow.
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