Video Content Lead

As the Video Content Lead, you’ll be crafting and directing original video and photo content on platforms like YouTube, social media, and product pages. Your creative vision will drive each campaign—whether indoors or outdoors, on-site or off—as you bring Tekton’s story to life through engaging visuals. This role isn’t just about producing visually appealing content; it’s about showing the thought process, precision, and rigor that sets Tekton apart.

To succeed in this position, you need to be deeply aligned with our brand philosophy and values. This means you prefer simplicity, self-reliance, and functionality in all areas of your life. You know what it’s like working under a car, hands covered in oil, only to find you are missing the right tool. This kind of practical knowledge is key to creating content that authentically connects with our users. Because you’ll be a direct voice to our audience, it’s essential not only to understand Tekton’s values but to live them yourself, bringing an appreciation for real things into everything you create.

Responsibilities

• • Work directly with the Visual Content Specialist and Director of Branding and Content to create videos that tell Tekton’s story, including tool demonstrations, manufacturing processes, and culture highlights
• • Experiment with new techniques and have creative vision for how to capture hand tool users’ trust, respect, and attention
• • Accurately represent the trades and present visuals that display real and authentic hand tool usage
• • Lead the creative direction for on-site and off-site photo and video projects
• • Coordinate and foster an outgoing, comfortable, and organized environment for internal and external teams involved in photo and video shoots
• • Prepare and neatly organize image files for Tekton.com and e-commerce websites
• • Maintain and add to our media equipment as necessary

Indicators of a good match for this role

• • You are aligned with Tekton’s philosophy, ways of thinking, methods of work, and brand style 
• • You thrive on creativity and are constantly learning and testing new techniques
• • You can adapt to changing priorities and pivot without hesitation
• • You are confident in your technical abilities and come prepared to meetings and campaign shoots
• • You are bold and take action on projects with minimal supervision and direction
• • You think like a mechanic and regularly use hand tools in your personal life
• • You welcome feedback and can separate personal preferences from brand guidelines
• • You are able to manage several projects at once
• • You have exceptional values including honesty, integrity, and empathy

Qualifications

• • Competent with lighting design, camera equipment, Premiere Pro, and Photoshop
• • Know how to capture, edit, and prepare video and photography for web
• • Knowledge of camera equipment for video and photography, including lighting, grip and audio
• • Eligible to work in the United States without visa sponsorship

Location and hours

• This is a full-time, salaried position located in Grand Rapids, Michigan.

Direct supervisor

• Director of Branding and Content

About the department

• The Branding and Content department leads the messaging around the Tekton brand and communication about its products. In particular, this department makes graphics, creates videos, takes photographs, writes content, and helps with new product launches.

How to Apply

• https://apply.tekton.com/tekton/form/EmploymentApplicationDesignCreative/formperma/9p8pYjNU-XBm9d9ZoJ3mIf0jV3kT5vSCPVeSrRvh-fI