Company
● The Normal Brand is a fast-growing apparel company that sells clothing and accessories online and in over 300 stores in the US. We specialize in high-quality clothing that you can comfortably wear from the city to the country and anywhere in between.
● Our ecommerce and retail efforts are expanding rapidly in scale as we strive to bring more people to the brand and grow our base of satisfied customers.
● We’re a team of skilled, hard working people that believe in the strength of our brand, our mission, and each other. We want to build something special. If you love seeing your efforts make a difference, and enjoy solving problems and tackling challenges then this might be the perfect role for you.
Office
● Our office is located in Westport Plaza in St. Louis, MO.
Responsibilities
● Create engaging content marketing for the brand, ranging from scrappy social content to polished brand stories
● Own video assets from concept through execution, including planning, filming and editing video, and optimizing outputs for multiple media platforms
● Develop deep understanding of the product line, our customers, and the brand as a whole
● Create forward looking plans for social video content
● Key responsibilities include creating 8-10 social videos per month, and 2-3 campaign stories per season
● Coordinate across the marketing, creative, and product teams to gather information necessary to complete video creative projects
● Work with the Creative Director and other senior leaders to establish appropriate creative directions
● Concept still and motion imagery, communicate vision through sketch/storyboard and swipe
● Collaborate with outside partners including partner brands, content creators, etc. as needed
● Ideate and assist in pre-production planning including shot lists/timelines/talent selects/etc
● Keep up with current social trends and media formats and incorporate them into videos and campaigns
● Execute in-house photography for seasonal sales line sheets
● Lead video post-production, including driving select and retouching processes
● Ensure adherence to brand standards across all projects and deliverables
● Use sales performance and trend reports to inform decisions within materials
● 1+ years video experience with a track record of compelling work
● Excellent creative, video, and photography skills
● Experience with lifestyle videography
● Proven experience with social media content creation
● Keen attention to detail
● Excellent communication skills
● Strong team player
● A bachelor’s degree
● Professional level skills across video and photo software
● Proficiency with Google Sheets and Excel
● Experience with photoshoot creative concepting and logistical planning
● Art direction experience
● The flexibility to adapt your ideas to suit stakeholder expectations
● Competitive pay
● Part time, Flexible scheduling
● Collaborative, engaging work environment
● Paid travel opportunities
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What We Do
The Normal Brand was started by brothers in their parents' basement because they wanted a better Normal shirt. Normal for us is something you can wear from the city to the country and everywhere in between.
We create craft casual wear and accessories with understated - but significant - style for everyday people like us.
