The Role
Lead and optimize Knix's wholesale channel by developing growth strategies, managing a high-performing team, and cultivating partnerships with U.S. retailers and distributors.
Summary Generated by Built In
Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career!
We’re seeking a dynamic and results-oriented Vice President of Wholesale to lead, scale, and optimize Knix’s fastest-growing sales channel. This role will oversee all aspects of wholesale, including strategy, sales, account management, and partnerships with both retail accounts and distribution partners across North America—particularly in the U.S. market.
The ideal candidate is both a builder and a scaler—someone who can design and execute a high-impact strategy while rolling up their sleeves to get the work done. They will bring deep relationships with major U.S. retailers, proven experience growing an eight-nine figure wholesale business, and the leadership skills to guide a small but mighty team to exceptional results.
Wholesale Strategy & Leadership
- Develop & Own Wholesale Growth Strategy: Build and execute a comprehensive strategy to scale Knix’s wholesale presence with leading U.S. and Canadian retail partners, specialty stores, and e-commerce platforms.
- Expand & Strengthen Relationships: Leverage existing network and cultivate new relationships with key buyers, executives, and decision-makers to open doors and secure high-value partnerships.
- Maximize Channel Revenue: Drive double-digit revenue growth through targeted account acquisition, assortment optimization, and co-marketing opportunities while protecting brand integrity.
Sales & Account Management
- Lead a High-Impact Team: Manage and mentor a small, high-performing wholesale team to deliver exceptional account service, hit sales targets, and build long-term retail partnerships.
- Negotiate & Secure Agreements: Oversee contract negotiations, pricing strategies, and promotional programs that drive sales and margin improvement.
- Partner Performance: Monitor sell-through, inventory health, and account profitability, adjusting strategies as needed to optimize results.
Distribution Partner Oversight
- Manage & Grow Distributor Relationships: Oversee global and regional distribution partners, ensuring they are aligned with Knix’s brand vision, sales goals, and operational standards.
- Operational Excellence: Collaborate with operations, logistics, and marketing to ensure flawless product delivery, accurate forecasting, and strong in-market execution.
Market Intelligence & Scaling
- Analyze & Act: Monitor market trends, competitor activities, and customer insights to inform product assortments and channel strategy.
- Scale for Growth: Design systems, processes, and best practices to sustainably grow an eight-figure wholesale business and prepare for future expansion.
Qualifications
- Experience: 10+ years in wholesale leadership, with proven success scaling an eight-figure wholesale business in the U.S. market. Deep relationships with major U.S. retailers and specialty partners are essential.
- Leadership: Exceptional leadership skills with experience building, motivating, and scaling small, high-performing teams.
- Results-Driven: Proven ability to deliver sustained revenue growth while managing profitability and operational efficiency.
- Wholesale Expertise: Mastery of wholesale sales cycles, account management, contract negotiation, and distribution partner management.
- Strategic & Hands-On: Comfortable shaping high-level strategy while executing tactically in a fast-paced, entrepreneurial environment.
- Passion for Knix’s Mission: Alignment with Knix’s commitment to inclusivity, empowerment, and innovation.
How we Hire
Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.
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The Company
What We Do
Knix is a direct to consumer intimate apparel brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free.
We involve our customers every step of the way and by listening and iterating, we are creating intimate apparel that you'll love to live in. We currently sell a broad array of products including underwear, bras, tanks, t-shirts and loungewear.
Launched in 2013, we are one of the fastest growing companies in Canada and globally recognized as an innovator within the apparel space.
Learn more at www.knix.com or follow our journey @knix and @ktbyknix on social.
