The Role
The VP of Studio Operations leads the overall performance and growth of studio operations, ensuring financial targets, operational excellence, and talent development across all locations.
Summary Generated by Built In
The Vice President of Studio Operations is a key member of the [solidcore] Leadership Team, responsible for the overall performance, growth, and culture of studio operations across all regions and markets. This is both a strategic and executional role — one that sets the vision for a world-class studio experience while rolling up their sleeves to ensure that vision becomes a consistent reality across all of our studios.
Reporting to the Chief Operating Officer, the VP of Studio Operations owns the full P&L for the North America studio fleet, leads a national organization of senior directors and field leaders, and partners cross-functionally to drive revenue growth, operational excellence, talent development, and brand consistency. This leader is the ultimate champion of the [solidcore] brand — ensuring quality, consistency, and an exceptional client experience at every location.
What You'll Do
- Own full P&L responsibility for the North America studio fleet, including revenue, payroll, expense management, and profitability
- Drive comp growth, productivity, and contribution through disciplined performance management and strong operational rhythms
- Set and own the operational strategy for all studios, translating company vision into executable programs across the North American studios
- Drive top-line revenue and bottom-line profitability across all markets, including membership growth, client retention, package and retail sales, and new studio performance
- Establish clear performance expectations, KPIs, and accountability mechanisms across the field organization
- Identify risks and opportunities across regions, proactively adjusting strategies to deliver financial targets
- Lead, coach, and develop Senior Directors responsible for Directors and Area Managers across all regions
- Build a high-performing, engaged, and accountable field leadership structure capable of supporting rapid scale
- Scale leadership systems, communication rhythms, and operational routines to support a larger, more diverse team
- Ensure consistency in execution, communication, and decision-making across all markets
- Design and execute in partnership field leaders with turnaround plans for underperforming markets or studios as needed
- Lead the talent pipeline for the studio operations organization — overseeing hiring, succession planning, and development of Directors and senior studio leadership
- Partner with People & Culture to design and execute a regional leadership development strategy that ensures a strong pipeline of future leaders
- Lead regional talent calibration, performance management, and diversity and inclusion efforts in partnership with People & Culture
- Foster an environment of high performance, inclusion, recognition and continuous development — reinforcing leadership behaviors that create strong engagement, low turnover, and high team effectiveness
- Drive operational excellence across the fleet, ensuring every studio delivers a consistent, world-class [solidcore] experience
- Continuously refine operational standards and remove friction for studio teams by improving tools, communication, and workflows
- Analyze studio performance data — including client retention, team performance, revenue, and client satisfaction — and lead the organization to act decisively on insights
- Maintain a relentless focus on customer experience, service standards, and brand integrity
- Lead new studio launch strategy, partnering with Real Estate, Development, Construction and marketing to ensure openings are executed to the highest standard and studios ramp quickly
- Evaluate studio performance, market dynamics, and organizational needs to inform future growth decisions
- Drive multi-year growth plans focused on sales, transaction increases, and long-term value creation
- Ensure the field organization is structured and resourced to support a growing fleet
- Partner closely with Marketing, Analytics, Finance, People & Culture, Real Estate, and Digital to align studio strategies with company priorities
- Serve as a key voice of the studios, bringing field insights into enterprise-level decisions and leadership discussions
- Represent studio operations in executive leadership discussions, board updates, and investor conversations as needed
- Oversee rollout of major company-wide initiatives, ensuring field teams execute consistently and effectively
Business & Financial Leadership
Field Leadership & Organizational Effectiveness
Talent Strategy & Bench Development
Studio Performance & Operations
Growth & Fleet Strategy
Cross-Functional Partnership
What We're Looking For
- 10+ years of progressive leadership experience in multi-unit operations within fitness, retail, hospitality, consumer services, or a similarly fast-paced, customer-centric industry
- Minimum 3–5 years in a VP-level or equivalent executive role with direct oversight of regional or national operations teams, including multi-layered field organizations
- Proven track record of scaling operations in a high-growth or startup environment
- Deep experience with full P&L ownership and financial management across multiple locations or markets
- Demonstrated success building, developing, and retaining high-performing teams across geographically dispersed markets
- Strong merchant mindset with deep understanding of unit-level economics, sales levers, and competitive landscape
- Exceptional strategic thinker with the discipline and willingness to be hands-on when the business demands it
- Proven ability to lead through change — inspiring and holding leaders accountable through transformation
- Outstanding communication, executive presence, and the ability to influence at all levels of the organization
- Genuine passion for fitness, wellness, and the [solidcore] mission
- Willingness to travel up to 50%
Compensation & Benefits
- Competitive executive compensation package (base salary + performance bonus)
- Monthly cell phone stipend
- 401k with employer match
- Health, dental, & vision insurance
- Flexible PTO
- Free drop in classes at [solidcore]
- And MORE
Skills Required
- 10+ years in leadership within multi-unit operations
- 3-5 years in a VP-level role overseeing operations teams
- Proven track record in scaling operations in high-growth environments
- Experience with full P&L ownership and financial management
- Success in building high-performing teams across markets
- Strong understanding of unit-level economics and sales levers
- Ability to lead through change and inspire transformation
- Outstanding communication and executive presence
- Genuine passion for fitness and wellness
Am I A Good Fit?
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The Company
What We Do
[solidcore] is unlike any other workout out there. Our 50-minute, full-body, high energy, low-impact classes use slow, controlled movements on our resistance-based machine to work your muscles to [failure]. With hundreds of moves stemming from planks, lunges, and squats – as well as many different resistance options – every class is different, leaving your body and mind always challenged. Classes are intense but small, designed to allow our [solidcore]-certified coaches to deliver each client with personalized attention and accountability in a team-environment. The lights are low, the music is on point, and the community is [inspiring].
