Vice President, Publisher Sales

Posted Yesterday
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Hiring Remotely in USA
Remote
Senior level
AdTech • Information Technology • Software
The Role
Lead publisher sales strategy and revenue growth for enterprise/premium publishers. Manage major accounts, negotiate high-value contracts, optimize sales processes, and collaborate with product, marketing, and operations to drive go-to-market execution and publisher success.
Summary Generated by Built In

About Freestar:

Freestar engineers cutting-edge monetization solutions for websites. By combining industry-leading technology, data, and massive scale, we enable busy site owners to seamlessly maximize revenue while freeing themselves of the hassles of ad operations. Publishers then have more time to do what they do best: create content.

Job Description:

Reporting to the EVP, Growth & Publisher Development. The Vice President, Publisher Sales will be responsible for executing our sales strategy and driving revenue growth. This role requires a strategic thinker with extensive Ad Tech industry experience, a proven track record of success in sales, strong analytical skills, and the ability to build and maintain relationships with key clients and stakeholders.

Responsibilities:

Sales Strategy & Planning:

  • Analyze market trends, customer needs, and competitive landscape to identify new opportunities and adjust strategies as needed.

Client & Relationship Management:

  • Build and maintain strong relationships with key clients, partners, and stakeholders, with a meaningful focus on Comscore 250 Publishers. 
  • Oversee major accounts and negotiate high-value contracts.
  • Be a resource and point of contact for premium and enterprise level accounts that require a high level of skill and aptitude, often high touch in nature.
  • Act as an expert for Freestar products and industry trends providing guidance, support, and education both internally to the sales team and externally to publishers directly.

Sales Operations & Reporting:

  • In collaboration with Sales Operations and Marketing, prepare briefings, RFPs, case studies, and other GTM materials as needed.
  • Review potential deals for pricing, strategy and profitability.
  • Continually optimize the sales process; creating scripts, email templates, decks, and reusable demo agendas. 
  • Work to optimize the stages of the sales process, understanding which features speak to which prospects. Provide input on the product roadmap to Product.

Collaboration & Communication:

  • Work closely with other departments, including marketing, product, and customer support, to ensure a cohesive approach to achieving company objectives.
  • Represent the company at industry events, conferences, and networking functions.
  • Handle delicate situations that have been escalated and require a high level of skill and temperament to defuse and resolve.

Qualifications:

  • 7+ years of sales experience in an Ad Tech environment.
  • 3-5 years of progressive experience with presales and projections, sales operations, business planning, and sales enablement.
  • Advanced understanding of the programmatic advertising ecosystem, specifically header bidding. Experience working with supply/demand side services preferred.
  • Well versed in strategies for the full sales cycle from prospecting to closing.
  • Ability to analyze data, generate insights, and make data-driven decisions.
  • Familiarity with CRM systems, Hubspot preferred.

We’d also like to see:

  • Excellent verbal and written communication skills.
  • Internally motivated with a strong sense of urgency to drive projects to completion.
  • Exceptional organizational skills with the ability to navigate multiple competing priorities.
  • Professional maturity, aptitude, and confidence.
  • Teamwork, interpersonal & relationship-building skills, and ability to lead by influence and example.

What you can expect in return:

  • Full-Time, Salaried Position
  • The opportunity to be part of something BIG

Freestar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.


This role is not eligible for visa sponsorship

Skills Required

  • 7+ years of sales experience in an Ad Tech environment
  • 3-5 years progressive experience with presales, projections, sales operations, business planning, and sales enablement
  • Advanced understanding of the programmatic advertising ecosystem and header bidding
  • Experience with full sales cycle strategies from prospecting to closing
  • Ability to analyze data, generate insights, and make data-driven decisions
  • Familiarity with CRM systems
  • Experience working with supply-side and/or demand-side services
  • HubSpot experience
  • Excellent verbal and written communication skills
  • Strong organizational skills and ability to manage competing priorities
  • Professional maturity, aptitude, confidence, and ability to lead by influence
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The Company
HQ: Phoenix, AZ
163 Employees
Year Founded: 2015

What We Do

Freestar helps publishers, e-commerce sites, and app developers maximize ad revenue.

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